Signal 360

  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … providers are beginning to think outside that box. For example, Yext’s Xone program, which we covered back in September, seems designed to help businesses cultivate both in-the-moment engagement and audiences that could later yield online or in-store purchases. Two, the cost to deploy beacons is negligible (the true challenge and resource allocation…

    Street Fightin Mobile- 13 readers -