Signal 360

  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    …, with a growing percentage of shoppers looking to make a decision immediately Retailer fears about showrooming seem to ebbing relative to last year (or retailers are simply resigned to the fact shoppers will be on their phones). There is growing evidence that the smartphone is more friend than foe. The xAd study, for example, indicated 60 percent…

    Street Fightin Mobile- 10 readers -