Signal 360

  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … lie in executing effective marketing campaigns that utilize in-store technology). Finally, as Estimote‘s Steve Cheney told us back in September, beacons are a key piece for solving the attribution challenge in an omnichannel purchase path. “The online world that we’re used to has tons of available information,” he said, “but the physical world…

    Street Fightin Mobile- 20 readers -
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