Signal 360

  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … Retail activity this holiday season promises to be more omnichannel than ever, courtesy of the ever-present smartphone. That raises the stakes for retailers in terms of their preparedness and complicates their attribution metrics. With online-to-offline shopping dynamics in focus, this may be the long-awaited breakout year for beacon technology…

    Street Fightin Mobile- 20 readers -
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