• Sign it Right: Tips to Create an Effective Email Signature

    … Email signature has always been not only a matter of business etiquette, but the way to represent the company or individual, give necessary information to your addressee. As social media became the popular source for communication, emails with their specific ‘rules’ were lost in the shuffle. Too often, email signatures get overlooked…

    GetResponse Blogin EMail- 17 readers -
  • What is a Slogan? Slogans of Famous Brands and their Evolution

    … and Irish sluagh-ghairm tanmay (sluagh “army”, “host” + gairm “cry”). Marketing slogans are often called taglines in the United States or straplines in the UK. Europeans use the terms baselines, signatures, claims or pay-offs. Does anyone remember our slogan? Doubtful… I’m not even sure my business partner knows that’s our slogan! In fact, does…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
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