Signature Story

  • Why you need a signature story–maybe several of them

    … Why do people buy from you? Yes, you have a good offer. But a good offer isn’t enough. Lots of research has shown that emotion is necessary for people to make a purchasing decision. They buy because the purchase feels good. They believe that the purchase will help them. It’s a common saying that people buy on emotion and justify it afterward…

    Ellen Finkelstein/ Change the World Marketing- 15 readers -
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