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  • Case Study: Georgia Cleaning Service Uses AI Assistant for Targeted Promotions

    …, and not always in that order. If the platform gives you a good return on investment but you are unable to use it consistently because it is complex or cumbersome to use, then you won’t be able to capitalize on that return,” he says. “And no matter how easy it is to use a platform, if it doesn’t provide an acceptable return on investment, then you won’t be able to afford to use it.” Stephanie Miles is a senior editor at Street Fight. Click here to read more Street Fight case studies. …

    Stephanie Miles/ Street Fightin Facebook- 13 readers -
  • Case Study: Using Digital Coupons to Generate Calls

    … working with Signpost, which is another hyperlocal marketing vendor. “Angie’s List is the biggest,” she says. “Just having our website hyperlinked on every place that we can [is important].” Since she started publishing coupons on her website, Fuller has seen a 50% increase in exposure and customer response. Although she doesn’t track online metrics…

    Stephanie Miles/ Street Fightin Mobile- 7 readers -
  • How SMBs Can Use Data to Become More Efficient Marketers

    …% engagement, whereas push notification sent contextually by AI have 69% engagement.” (Ido Mart, flok) 4. Identifying sales trends on an hour-by-hour basis. “Hourly analytics reports can help small business owners identify which employees are making the most sales and which items are most popular at different hours of the day. Business owners can use these…

    Stephanie Miles/ Street Fightin Paid Search How To's- 8 readers -
  • Street Culture: Signpost on Being a Scrappy Startup

    … “All right, cool, let’s take a half hour off the phones and see how many desks we can build.” The Denver-based staff at Signpost, a marketing automation technology company launched in 2010, is a hard-working, efficient team helping to drive the company’s success. The Denver office is only two years old, but the team is already outgrowing its…

    Street Fight- 15 readers -
  • Street Culture: HR Strategies for Startups

    … and that number will only continue to grow, so this initial work is important for future success.” For small companies that are always fine-tuning their products and still assigning responsibilities, the human resources department isn’t always a priority. Michael Mire, CRO and co-founder of local search optimization software company SweetIQ, said…

    Street Fight- 15 readers -
  • How Startups Hack Their Growth Through Content Marketing

    … of video: Just because a company has a lean budget doesn’t meant it has to abandon multimedia content. Sara Goldfarb, content marketing manager at AppNexus, pointed to cost-effective live streaming platforms like Periscope as a way to reach more people during events. And Puangladda explained how a few bedrock videos can go a long way towards…

    Jordan Teicher/ The Content Strategistin Content How To's- 23 readers -
  • 7 Strategies for Improving Mobile Coupon Redemption Rates

    … data. Therefore, local businesses should start with marketing to their existing customer base. The last step of achieving marketing success by adding credibility is asking consumers to share the offer with their friends and family, so don’t forget to leverage the power of word-of-mouth.” (Stuart Wall, Signpost) 7. Take advantage of surprise…

    Stephanie Miles/ Street Fightin EMail- 9 readers -
  • The Rise of Marketing Automation in Local’s Next Act

    … Street Fight Summit, Booker CEO Josh McCarter, Signpost CEO Stuart Wall, and ShopKeep VP of Product Drew Schwartz discussed the latest trends in a panel moderated by StreetFight deputy editor Steven Jacobs. “We want to help SMBs leverage that data as a means to continue the conversation about personalization and automated marketing and that first…

    Steven Jacobs/ Street Fight- 5 readers -
  • Openings and New Hires at xAd, Reply!, AddThis and Newscycle

    … for jobs now…. Local SEO Guide seeks an enterprise SEO genius. Is that you? Apply here Happenings Media is looking for a sales manager. Apply here Colony Logic is looking for a business development director. Apply here Local Yokel Media is looking for a business development manager. Apply here AdMaxLocal / The Search Agency is hiring for many roles…

    Kelly Benish/ Street Fightin SEO- 18 readers -
  • How SMBs Can Create Comprehensive Local Marketing Strategies

    … management and email, which is still the most effective channel.” (Trevor Sumner, LocalVox) 2. Discover, contact, convert. “A comprehensive marketing strategy for a local business involves three primary areas of focus: discover, contact and convert. First is to discover potential customers who have to know your business exists. They do this primarily…

    Stephanie Miles/ Street Fightin Display EMail- 20 readers -
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