• Openings and New Hires at Signpost, Vendasta, Spirited Media

    … Reporter, and and Editor at Variety. *** Looking for a job? Here are some new openings! Yelp is in the market for a channel sales manager in New York. Foursquare is looking a director of platform partnerships (East coast lead). AdRoll is looking a SF-based head of PR. HomeAdvisor’s Canadian arm, HomeStars, is looking to hire a Toronto-based a head…

    Geoff Michener/ Street Fight- 23 readers -
  • Case Study: Georgia Cleaning Service Uses AI Assistant for Targeted Promotions

    …, and not always in that order. If the platform gives you a good return on investment but you are unable to use it consistently because it is complex or cumbersome to use, then you won’t be able to capitalize on that return,” he says. “And no matter how easy it is to use a platform, if it doesn’t provide an acceptable return on investment, then you won’t be able to afford to use it.” Stephanie Miles is a senior editor at Street Fight. Click here to read more Street Fight case studies. …

    Stephanie Miles/ Street Fightin Facebook- 16 readers -
  • Case Study: Using Digital Coupons to Generate Calls

    … working with Signpost, which is another hyperlocal marketing vendor. “Angie’s List is the biggest,” she says. “Just having our website hyperlinked on every place that we can [is important].” Since she started publishing coupons on her website, Fuller has seen a 50% increase in exposure and customer response. Although she doesn’t track online metrics…

    Stephanie Miles/ Street Fightin Mobile- 8 readers -