Signpost

  • Case Study: Using Digital Coupons to Generate Calls

    … working with Signpost, which is another hyperlocal marketing vendor. “Angie’s List is the biggest,” she says. “Just having our website hyperlinked on every place that we can [is important].” Since she started publishing coupons on her website, Fuller has seen a 50% increase in exposure and customer response. Although she doesn’t track online metrics…

    Stephanie Miles/ Street Fightin Mobile- 8 readers -
  • How SMBs Can Use Data to Become More Efficient Marketers

    …% engagement, whereas push notification sent contextually by AI have 69% engagement.” (Ido Mart, flok) 4. Identifying sales trends on an hour-by-hour basis. “Hourly analytics reports can help small business owners identify which employees are making the most sales and which items are most popular at different hours of the day. Business owners can use these…

    Stephanie Miles/ Street Fightin Paid Search How To's- 9 readers -
  • Street Culture: Signpost on Being a Scrappy Startup

    … “All right, cool, let’s take a half hour off the phones and see how many desks we can build.” The Denver-based staff at Signpost, a marketing automation technology company launched in 2010, is a hard-working, efficient team helping to drive the company’s success. The Denver office is only two years old, but the team is already outgrowing its…

    Street Fight- 16 readers -
  • Street Culture: HR Strategies for Startups

    … to dismiss that step when the business puts on pressure, but the initial investment can only help things that matter down the line like time to hire, candidate quality, and offer acceptance metrics.” Primary is the leading investor for the New York City-based real estate company TheSquareFoot, which helps businesses find local office space via its SaaS…

    Street Fight- 17 readers -
  • How Startups Hack Their Growth Through Content Marketing

    … campaign. On email: All of the panelists touched on the importance of email newsletters, particularly for startups that don’t have huge budgets to spend on paid distribution. The ability to marry content to distribution can lead to tremendous organic growth. As Contently Editor-in-Chief Joe Lazauskas put it: “Email is the new homepage.” On the power…

    Jordan Teicher/ The Content Strategistin Content How To's- 23 readers -
  • 7 Strategies for Improving Mobile Coupon Redemption Rates

    … data. Therefore, local businesses should start with marketing to their existing customer base. The last step of achieving marketing success by adding credibility is asking consumers to share the offer with their friends and family, so don’t forget to leverage the power of word-of-mouth.” (Stuart Wall, Signpost) 7. Take advantage of surprise…

    Stephanie Miles/ Street Fightin EMail- 10 readers -
  • The Rise of Marketing Automation in Local’s Next Act

    … Marketing automation isn’t just for the biggest companies in the world anymore. Thanks to companies like Booker, Signpost, Shopkeep, and others, small and medium-sized businesses (SMB) have access to the data and the tools to reach their customers in smart, efficient ways while minimizing the hassle on the backend. During a panel at the 2014…

    Steven Jacobs/ Street Fight- 6 readers -
  • Openings and New Hires at xAd, Reply!, AddThis and Newscycle

    … for jobs now…. Local SEO Guide seeks an enterprise SEO genius. Is that you? Apply here Happenings Media is looking for a sales manager. Apply here Colony Logic is looking for a business development director. Apply here Local Yokel Media is looking for a business development manager. Apply here AdMaxLocal / The Search Agency is hiring for many roles…

    Kelly Benish/ Street Fightin SEO- 25 readers -
  • How SMBs Can Create Comprehensive Local Marketing Strategies

    … management and email, which is still the most effective channel.” (Trevor Sumner, LocalVox) 2. Discover, contact, convert. “A comprehensive marketing strategy for a local business involves three primary areas of focus: discover, contact and convert. First is to discover potential customers who have to know your business exists. They do this primarily…

    Stephanie Miles/ Street Fightin Display EMail- 20 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic

More from around the web