Signpost

  • Case Study: Using Digital Coupons to Generate Calls

    … working with Signpost, which is another hyperlocal marketing vendor. “Angie’s List is the biggest,” she says. “Just having our website hyperlinked on every place that we can [is important].” Since she started publishing coupons on her website, Fuller has seen a 50% increase in exposure and customer response. Although she doesn’t track online metrics…

    Stephanie Miles/ Street Fightin Mobile- 7 readers -
  • How SMBs Can Use Data to Become More Efficient Marketers

    …% engagement, whereas push notification sent contextually by AI have 69% engagement.” (Ido Mart, flok) 4. Identifying sales trends on an hour-by-hour basis. “Hourly analytics reports can help small business owners identify which employees are making the most sales and which items are most popular at different hours of the day. Business owners can use these…

    Stephanie Miles/ Street Fightin Paid Search How To's- 8 readers -
  • Street Culture: Signpost on Being a Scrappy Startup

    … second local space. Justin Donnarumma, director of sales, said that when startups are looking to expand, the most important thing to do is hire the right people: People who can do the job, and also, in some cases, people who are willing to build desks. “The hardest part when coming out here [to Denver] was that a few reps and I had to build…

    Street Fight- 15 readers -
  • Street Culture: HR Strategies for Startups

    … and that number will only continue to grow, so this initial work is important for future success.” For small companies that are always fine-tuning their products and still assigning responsibilities, the human resources department isn’t always a priority. Michael Mire, CRO and co-founder of local search optimization software company SweetIQ, said…

    Street Fight- 8 readers -
  • How Startups Hack Their Growth Through Content Marketing

    … startups have the ability to make a name for themselves by taking calculated risks. At Contently’s recent salon, a few top marketers joined us for a discussion on how content impacts the way startups position themselves in an extremely crowded industry. Here are some of the key takeaways from the the session. On taking risks: At Signpost, VP…

    Jordan Teicher/ The Content Strategistin Content How To's- 21 readers -
  • 7 Strategies for Improving Mobile Coupon Redemption Rates

    … data. Therefore, local businesses should start with marketing to their existing customer base. The last step of achieving marketing success by adding credibility is asking consumers to share the offer with their friends and family, so don’t forget to leverage the power of word-of-mouth.” (Stuart Wall, Signpost) 7. Take advantage of surprise…

    Stephanie Miles/ Street Fightin EMail- 7 readers -
  • The Rise of Marketing Automation in Local’s Next Act

    … Marketing automation isn’t just for the biggest companies in the world anymore. Thanks to companies like Booker, Signpost, Shopkeep, and others, small and medium-sized businesses (SMB) have access to the data and the tools to reach their customers in smart, efficient ways while minimizing the hassle on the backend. During a panel at the 2014…

    Steven Jacobs/ Street Fight- 5 readers -
  • Openings and New Hires at xAd, Reply!, AddThis and Newscycle

    … for jobs now…. Local SEO Guide seeks an enterprise SEO genius. Is that you? Apply here Happenings Media is looking for a sales manager. Apply here Colony Logic is looking for a business development director. Apply here Local Yokel Media is looking for a business development manager. Apply here AdMaxLocal / The Search Agency is hiring for many roles…

    Kelly Benish/ Street Fightin SEO- 17 readers -
  • How SMBs Can Create Comprehensive Local Marketing Strategies

    …, but also as advocates that can review and refer your business. To know and engage customers in a personalized manner, it’s critical to track all customer interactions.” (Stuart Wall, Signpost) 4. Measure the results. “Be sure that whatever you choose to do, that you’re able to measure the effectiveness. This means working with a vendor that can measure…

    Stephanie Miles/ Street Fightin Display EMail- 20 readers -
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