• Case Study: Using Digital Coupons to Generate Calls

    Merchant: Don Fuller’s Appliance Repair Location: Oklahoma City, Oklahoma Platforms: Angie’s List, DataSphere, Facebook Bottom Line: Small businesses are looking at factors like sincerity and authenticity when they decide which hyperlocal marketing firms to work with. In today’s competitive landscape, digital marketing firms are honing their sales pitches and investing in ...

    Stephanie Miles/ Street Fight- 6 readers -
  • Street Culture: Signpost on Being a Scrappy Startup

    … “All right, cool, let’s take a half hour off the phones and see how many desks we can build.” The Denver-based staff at Signpost, a marketing automation technology company launched in 2010, is a hard-working, efficient team helping to drive the company’s success. The Denver office is only two years old, but the team is already outgrowing its…

    Street Fight- 14 readers -
  • Street Culture: HR Strategies for Startups

    … and that number will only continue to grow, so this initial work is important for future success.” For small companies that are always fine-tuning their products and still assigning responsibilities, the human resources department isn’t always a priority. Michael Mire, CRO and co-founder of local search optimization software company SweetIQ, said…

    Street Fight- 7 readers -
  • How Startups Hack Their Growth Through Content Marketing

    … startups have the ability to make a name for themselves by taking calculated risks. At Contently’s recent salon, a few top marketers joined us for a discussion on how content impacts the way startups position themselves in an extremely crowded industry. Here are some of the key takeaways from the the session. On taking risks: At Signpost, VP…

    Jordan Teicher/ The Content Strategistin Content How To's- 20 readers -
  • 7 Strategies for Improving Mobile Coupon Redemption Rates

    … data. Therefore, local businesses should start with marketing to their existing customer base. The last step of achieving marketing success by adding credibility is asking consumers to share the offer with their friends and family, so don’t forget to leverage the power of word-of-mouth.” (Stuart Wall, Signpost) 7. Take advantage of surprise…

    Stephanie Miles/ Street Fightin EMail- 6 readers -
  • The Rise of Marketing Automation in Local’s Next Act

    …, such as the need to accept EMV payment, are driving security into point-of-sale systems. But the biggest threat, which these new systems pose, is to the offline systems that still dominate the market, said McCarter. “Point solutions are losing out, especially if you’re not connected,” McCarter said. “It’s even worse if you’re an offline solution. We’re…

    Steven Jacobs/ Street Fight- 5 readers -
  • Openings and New Hires at xAd, Reply!, AddThis and Newscycle

    … in the midwest, Texas and several other US markets. Email for more details. PlaceIQ is looking for a VP of business development in NYC. Apply here. A dozen enterprise sales roles in 10 – 15 US markets. Email for more details. Signpost is hiring more people than before in sales and content roles. Apply here…

    Kelly Benish/ Street Fightin SEO- 16 readers -
  • How SMBs Can Create Comprehensive Local Marketing Strategies

    … that allow for immediate responses, drip marketing, and lead nurturing.” (Kris Barton, ReachLocal) 3. Track interactions across multiple platforms. “Local SMBs should get the most out of existing interactions with current and potential customers before investing in new marketing campaigns. Current customers are most valuable as repeat buyers…

    Stephanie Miles/ Street Fightin Display EMail- 20 readers -
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