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  • Case Study: Using Digital Coupons to Generate Calls

    … Merchant: Don Fuller’s Appliance Repair Location: Oklahoma City, Oklahoma Platforms: Angie’s List, DataSphere, Facebook Bottom Line: Small businesses are looking at factors like sincerity and authenticity when they decide which hyperlocal marketing firms to work with. In today’s competitive landscape, digital marketing firms are honing…

    Stephanie Miles/ Street Fightin Mobile- 7 readers -
  • Street Culture: Signpost on Being a Scrappy Startup

    … “All right, cool, let’s take a half hour off the phones and see how many desks we can build.” The Denver-based staff at Signpost, a marketing automation technology company launched in 2010, is a hard-working, efficient team helping to drive the company’s success. The Denver office is only two years old, but the team is already outgrowing its…

    Street Fight- 15 readers -
  • Street Culture: HR Strategies for Startups

    … don’t know what they’re looking for, they often spend a lot of time interviewing the wrong kinds of candidates or being too married to their initial profile criteria. If you do a little bit of that work ahead of time, hiring actually becomes a seamless exercise.” For Signpost, the five-year-old CRM and marketing automation software company…

    Street Fight- 10 readers -
  • How Startups Hack Their Growth Through Content Marketing

    … of Marketing Andrea Kayal has the freedom to make creative decisions, but she also stressed taking risks you can justify with data. Her advice? Experiment with fresh ways to generate leads and new business as you’re ramping up. If these risks lead to success, then it’s time to double-down on what worked to stay efficient as possible. At Chango (now Rubicon…

    Jordan Teicher/ The Content Strategistin Content How To's- 22 readers -
  • 7 Strategies for Improving Mobile Coupon Redemption Rates

    … data. Therefore, local businesses should start with marketing to their existing customer base. The last step of achieving marketing success by adding credibility is asking consumers to share the offer with their friends and family, so don’t forget to leverage the power of word-of-mouth.” (Stuart Wall, Signpost) 7. Take advantage of surprise…

    Stephanie Miles/ Street Fightin EMail- 8 readers -
  • The Rise of Marketing Automation in Local’s Next Act

    … Marketing automation isn’t just for the biggest companies in the world anymore. Thanks to companies like Booker, Signpost, Shopkeep, and others, small and medium-sized businesses (SMB) have access to the data and the tools to reach their customers in smart, efficient ways while minimizing the hassle on the backend. During a panel at the 2014…

    Steven Jacobs/ Street Fight- 5 readers -
  • Openings and New Hires at xAd, Reply!, AddThis and Newscycle

    … for jobs now…. Local SEO Guide seeks an enterprise SEO genius. Is that you? Apply here Happenings Media is looking for a sales manager. Apply here Colony Logic is looking for a business development director. Apply here Local Yokel Media is looking for a business development manager. Apply here AdMaxLocal / The Search Agency is hiring for many roles…

    Kelly Benish/ Street Fightin SEO- 18 readers -
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