Signpost

  • Case Study: Using Digital Coupons to Generate Calls

    … working with Signpost, which is another hyperlocal marketing vendor. “Angie’s List is the biggest,” she says. “Just having our website hyperlinked on every place that we can [is important].” Since she started publishing coupons on her website, Fuller has seen a 50% increase in exposure and customer response. Although she doesn’t track online metrics…

    Stephanie Miles/ Street Fightin Mobile- 7 readers -
  • Street Culture: Signpost on Being a Scrappy Startup

    … “All right, cool, let’s take a half hour off the phones and see how many desks we can build.” The Denver-based staff at Signpost, a marketing automation technology company launched in 2010, is a hard-working, efficient team helping to drive the company’s success. The Denver office is only two years old, but the team is already outgrowing its…

    Street Fight- 15 readers -
  • Street Culture: HR Strategies for Startups

    … She says it all the time: Hiring isn’t rocket science. Actually, it’s pretty simple to create basic procedures that turn hiring into a standard company practice. Cat Hernandez, talent partner at investment firm Primary Venture Partners, said it starts with making sure that everyone in the company — everyone — is closely aligned with whatever…

    Street Fight- 9 readers -
  • How Startups Hack Their Growth Through Content Marketing

    … campaign. On email: All of the panelists touched on the importance of email newsletters, particularly for startups that don’t have huge budgets to spend on paid distribution. The ability to marry content to distribution can lead to tremendous organic growth. As Contently Editor-in-Chief Joe Lazauskas put it: “Email is the new homepage.” On the power…

    Jordan Teicher/ The Content Strategistin Content How To's- 22 readers -
  • 7 Strategies for Improving Mobile Coupon Redemption Rates

    … data. Therefore, local businesses should start with marketing to their existing customer base. The last step of achieving marketing success by adding credibility is asking consumers to share the offer with their friends and family, so don’t forget to leverage the power of word-of-mouth.” (Stuart Wall, Signpost) 7. Take advantage of surprise…

    Stephanie Miles/ Street Fightin EMail- 8 readers -
  • The Rise of Marketing Automation in Local’s Next Act

    …, such as the need to accept EMV payment, are driving security into point-of-sale systems. But the biggest threat, which these new systems pose, is to the offline systems that still dominate the market, said McCarter. “Point solutions are losing out, especially if you’re not connected,” McCarter said. “It’s even worse if you’re an offline solution. We’re…

    Steven Jacobs/ Street Fight- 5 readers -
  • Openings and New Hires at xAd, Reply!, AddThis and Newscycle

    … for jobs now…. Local SEO Guide seeks an enterprise SEO genius. Is that you? Apply here Happenings Media is looking for a sales manager. Apply here Colony Logic is looking for a business development director. Apply here Local Yokel Media is looking for a business development manager. Apply here AdMaxLocal / The Search Agency is hiring for many roles…

    Kelly Benish/ Street Fightin SEO- 17 readers -
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