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  • Case Study: Georgia Cleaning Service Uses AI Assistant for Targeted Promotions

    …, and not always in that order. If the platform gives you a good return on investment but you are unable to use it consistently because it is complex or cumbersome to use, then you won’t be able to capitalize on that return,” he says. “And no matter how easy it is to use a platform, if it doesn’t provide an acceptable return on investment, then you won’t be able to afford to use it.” Stephanie Miles is a senior editor at Street Fight. Click here to read more Street Fight case studies. …

    Stephanie Miles/ Street Fightin Facebook- 15 readers -
  • Case Study: Using Digital Coupons to Generate Calls

    … Merchant: Don Fuller’s Appliance Repair Location: Oklahoma City, Oklahoma Platforms: Angie’s List, DataSphere, Facebook Bottom Line: Small businesses are looking at factors like sincerity and authenticity when they decide which hyperlocal marketing firms to work with. In today’s competitive landscape, digital marketing firms are honing…

    Stephanie Miles/ Street Fightin Mobile- 7 readers -
  • Street Culture: Signpost on Being a Scrappy Startup

    … of employees streamed out the front door for their morning 15-minute break, grabbing snacks and candy on their way out. Donnarumma said the culture from the New York office has truly spilled over to Denver and to Signpost’s Austin, T.X. location. “The people are a little different,” he said. “In New York you have that hustle and bustle, in Denver…

    Street Fight- 16 readers -
  • Street Culture: HR Strategies for Startups

    … don’t know what they’re looking for, they often spend a lot of time interviewing the wrong kinds of candidates or being too married to their initial profile criteria. If you do a little bit of that work ahead of time, hiring actually becomes a seamless exercise.” For Signpost, the five-year-old CRM and marketing automation software company…

    Street Fight- 16 readers -
  • How Startups Hack Their Growth Through Content Marketing

    … campaign. On email: All of the panelists touched on the importance of email newsletters, particularly for startups that don’t have huge budgets to spend on paid distribution. The ability to marry content to distribution can lead to tremendous organic growth. As Contently Editor-in-Chief Joe Lazauskas put it: “Email is the new homepage.” On the power…

    Jordan Teicher/ The Content Strategistin Content How To's- 23 readers -
  • 7 Strategies for Improving Mobile Coupon Redemption Rates

    … data. Therefore, local businesses should start with marketing to their existing customer base. The last step of achieving marketing success by adding credibility is asking consumers to share the offer with their friends and family, so don’t forget to leverage the power of word-of-mouth.” (Stuart Wall, Signpost) 7. Take advantage of surprise…

    Stephanie Miles/ Street Fightin EMail- 10 readers -
  • The Rise of Marketing Automation in Local’s Next Act

    … Marketing automation isn’t just for the biggest companies in the world anymore. Thanks to companies like Booker, Signpost, Shopkeep, and others, small and medium-sized businesses (SMB) have access to the data and the tools to reach their customers in smart, efficient ways while minimizing the hassle on the backend. During a panel at the 2014…

    Steven Jacobs/ Street Fight- 5 readers -
  • Openings and New Hires at xAd, Reply!, AddThis and Newscycle

    … in the midwest, Texas and several other US markets. Email kellybenish@gmail.com for more details. PlaceIQ is looking for a VP of business development in NYC. Apply here. A dozen enterprise sales roles in 10 – 15 US markets. Email kellybenish@gmail.com for more details. Signpost is hiring more people than before in sales and content roles. Apply here…

    Kelly Benish/ Street Fightin SEO- 24 readers -
  • How SMBs Can Create Comprehensive Local Marketing Strategies

    …, but also as advocates that can review and refer your business. To know and engage customers in a personalized manner, it’s critical to track all customer interactions.” (Stuart Wall, Signpost) 4. Measure the results. “Be sure that whatever you choose to do, that you’re able to measure the effectiveness. This means working with a vendor that can measure…

    Stephanie Miles/ Street Fightin Display EMail- 20 readers -
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