Silicon Valley

Silicon Valley is a nickname for the South Bay portion of the San Francisco Bay Area in Northern California, United States. The region occupies roughly the same area as the Santa Clara Valley where it is centered, including San Jose and surrounding towns, where most of the companies are located. It is home to many of the world's largest technology corporations, as well as thousands of small startups. The term originally referred to the region's large number of silicon chip innovators and manufacturers, but eventually came to refer to all high-tech businesses in the area, and is now generally used as a metonym for the American high-technology sector.
Posts about Silicon Valley
  • B2World: How Walmart Creates Content for a Massive Consumer Audience

    As content marketers, we spend a lot of time talking about really knowing our audience, narrowing our focus, and sharing valuable information often and everywhere. We talk about knowing what makes your customers tick, and embodying everything your brand stands for. But ultimately, this is a strategy that inherently favors B2B brands, particularly those with finite audiences and niche appeal.

    The Content Strategist- 18 readers -
  • Why Does Silicon Valley Like “Silicon Valley” So Much?

    … HBO’s Silicon Valley, which concluded its second season last night, is an unmitigated hit amongst the Valley folk I’ve come to know and respect. As someone who’s lived variations of the show’s comedically dramatized plotlines – investor takeovers, company-threatening lawsuits, sexist bro cultures, etc. – it makes me cringe, chortle, and engage…

    John Battelle's Search Blog- 20 readers -
  • Uber’s Hiring an Editor to Develop Owned Content Under David Plouffe

    … audience. If you’ve been following Uber, you’ve likely seen this move coming. In March, it launched Momentum, a print magazine meant for its 150,00 drivers. And as we reported last month, Uber is part of a larger trend in Silicon Valley of prominent startups hacking growth through content marketing. As for the ideal candidate, Uber is looking…

    Joe Lazauskas/ The Content Strategistin Content- 12 readers -
  • What Digital Marketers Can Expect To Learn @SMX West In Silicon Valley

    … This article first appeared on our sister site Search Engine Land. Amit Singhal, SVP & Engineer at Google, Talks with Danny Sullivan of Search Engine Land at SMX West 2014 Search Engine Land’s annual search marketing conference, SMX West in San Jose, California is coming up quickly – March 3-5 2015! Since Silicon Valley is home to major…

    Marketing Landin Social SEO- 20 readers -
  • Why Wired UK is in the consulting business

    … on retainer on a similar basis. The firm is led by Sophie Hackford, who joined in September 2014. Previously, she held roles in futures research at the Singularity University in Silicon Valley and at the University of Oxford. Hackford is charged with tapping into Wired’s staff and its network of contributors and associates for its clients…

    Chris Smith/ Digiday- 17 readers -
  • 3 “Lean Startup” Hacks to Build a Billion-Dollar Company

    … for—is an expression of lean startup philosophy. The concept was first shared by Silicon Valley entrepreneur Eric Ries in 2008 and expanded on in his 2011 best seller The Lean Startup. I built my own company around lean startup principles, which emphasize, above all, the importance of gauging customer demand and startup viability early on, before laying out…

    Hootsuitein Social- 18 readers -
  • #TBT LOL

    … today. How did this happen and what can marketers learn from it? To find out, we unscientifically surveyed a statistically insignificant sample of early dot commer Silicon Valley types. This is what we learned. Disruptive brands create new vocabulary “We used LOL in the 90’s but it was more popular in the early 2000’s when mobile phone text…

    Sarah Burns/ BoostBlog- 28 readers -
  • 5 Reasons User Experience Is More Important in 2015 Than Ever Before

    … In 2014, Google and Facebook cracked the whip on pageview practices such as blackhat SEO tactics and click-bait headlines in order to increase the quality of information users see on these platforms. With the focus of two Silicon Valley giants shifting to user experience, others are sure to follow suit in 2015. Digital marketers need to be armed…

    Hootsuite- 19 readers -
  • The Next Web joins startup database fray

    … to Silicon Valley but is present in cities around the world. The Next Web has carved out a niche as a tech publication with a more global outlook, hosing its mainstay conference in Europe, Latin America and the U.S. It boasts an editorial team everywhere from “Thailand to Nashville to Dubai.” Index is currently in private beta with just under 500 users…

    Chris Smith/ Digiday- 16 readers -
  • Report: Legacy Sales Teams Struggle With Digital Product Sales

    … Ask virtually any local media executive about their most prized assets and the salesforce will almost always top the list. Silicon Valley might have the newest products they’re selling, they say, but they have the salespeople with deep local connections needed to bring that product to market. One minor flaw in the logic: it’s possible…

    Steven Jacobs/ Street Fight- 8 readers -
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