Silly Season

In the United Kingdom, Ireland, Israel, and in some other places, the silly season is the period lasting for a few summer months typified by the emergence of frivolous news stories in the media. The term was coined in an 1861 Saturday Review article, and was listed in the second edition of Brewer's Dictionary of Phrase and Fable (1894) and remains in use at the start of the 21st century. The fifteenth edition of Brewer's expands on the second, defining the silly season as "the part of the year when Parliament and the Law Courts are not sitting (about August and September)". In the United States the period is referred to prosaically as the slow news season.
Posts about Silly Season
  • Identify & Implement: 8 Ways to Streamline Your E-Commerce Site

    So you’ve spent days cultivating a creative campaign to make your brand stand out over the silly season and to direct potential customers to your site, but have you given much thought to what they will do once they land on your site, how your e-commerce platform will perform with such an influx of visitors, or how customers engage with your product pages? Identifying weaknesses in your site’s .

    Bridget Gersie/ MediaVision- 6 readers -
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