Silos

  • How to Avoid & Destroy Silos that are Bad for Your Content Strategy

    … Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. Previously, we’ve highlighted why a content team should be tight with product marketing and demand generation – now, we’re tackling how overall organizational silos can negatively impact content marketing. It’s not in an organization’s best…

    Visual.lyin Content How To's- 13 readers -
  • Whose Role Does Content Marketing Belong To?

    … Content Marketing, Content Promotion, Earned Media, Executive's Corner, Owned Media, Paid Media, Shared Media There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to the PR pros because they are natural storytellers and are trained to craft a great story? Does…

    Relevancein Content- 13 readers -
  • The Signs Your Marketing Isn’t Integrated, and Why It Matters

    … Aimlessly scrolling through Facebook the other day, I observed an interaction between a friend (let’s call her Sue) and a major appliance brand. Sue was frustrated with slow and difficult delivery of her washing machine and dryer. First it was missing a piece. The second time the part came in damaged and now she’ll have to take a third day off…

    Lisa Gerber/ Vocus Blogin Paid Search- 16 readers -
  • Don’t Let Your Company Become a Game of Thrones

    … Ah. Your company. It used to be a land of peace and tranquility, where everyone worked together. That was back when the company was small and most people wore more than one hat. No one could afford to be territorial because everyone needed support. Something happened though as your business grew and as your number of team members increased…

    Margie Clayman/ Vocus Blog- 14 readers -
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