Silver Spenders

  • 3 Reasons to Enhance Your Online Marketing with Offline Activities

    … in TV commercials in order to cast the widest net possible. Silver Spenders According to a Nielsen study, half of the U.S. adult population will be 50 and older by 2017. This consumer age group currently spends 50 percent of all consumer packaged goods (CPG) dollars, yet so many online marketing campaigns remain exclusive to the 49 and below age…

    Katherine Halek/ Relevance- 20 readers -