Silverpop

  • The Customer Journey and Optimove Retention Automation

    … growing its presence in the United States with the recent relocation of co-founder and CEO Pini Yakuel to the New York office. The company has already won US customers in verticals such as e-retail (LuckyVitamin, eBags, Freshly.com), social gaming (Zynga, Scopely, Caesar’s Interactive Entertainment), sports betting (BetAmerica) and digital services (Outbrain, Gett). © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • The Role of Big Data in the Future of B2B Marketing

    … Analytics: Right Time & Place Loren McDonald @LorenMcDonald Vice President, Industry Relations at Silverpop, an IBM Company The future of B2B marketing will combine a prospect’s social graph, online behavior, content interactions, demographic and firmagraphic information with scoring, predictive analytics and marketing, content…

    Lee Odden/ TopRank®- 22 readers -
Get the top posts daily into your mailbox!
More from around the web