• The Customer Journey and Optimove Retention Automation

    … test/control groups, real-time campaign event triggers, a personalization recommendation engine, website/app activity tracking, and sophisticated customer analytics reports and dashboards. When the company says, multi-channel campaign automation, they are referring to their software’s ability to manage and automatically execute fully-coordinated…

    Douglas Karr/ Marketing Technology Blog- 74 readers -
Get the top posts daily into your mailbox!