Silverpop

  • The Customer Journey and Optimove Retention Automation

    …), but also has a powerful API which makes it straightforward to integrate Optimove with any in-house or third-party marketing execution platform. An interesting highlight of the product is that everything works around dynamic customer micro-segmentation. The software segments customers daily, based on the data-driven identification of rapidly-changing…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • The Role of Big Data in the Future of B2B Marketing

    … Analytics: Right Time & Place Loren McDonald @LorenMcDonald Vice President, Industry Relations at Silverpop, an IBM Company The future of B2B marketing will combine a prospect’s social graph, online behavior, content interactions, demographic and firmagraphic information with scoring, predictive analytics and marketing, content…

    Lee Odden/ TopRank®- 20 readers -
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