Silverpop

  • The Customer Journey and Optimove Retention Automation

    … test/control groups, real-time campaign event triggers, a personalization recommendation engine, website/app activity tracking, and sophisticated customer analytics reports and dashboards. When the company says, multi-channel campaign automation, they are referring to their software’s ability to manage and automatically execute fully-coordinated…

    Douglas Karr/ Marketing Technology Blog- 74 readers -
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