Silverpop

  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 72 readers -
  • The Role of Big Data in the Future of B2B Marketing

    … customers. With time, this will expand to all aspects of marketing and marketers will be able to predict which content will perform best, which channels will convert the most, and which campaigns will be the most successful. Big Data: Future of Marketing Automation Jon Miller @jonmiller VP of Marketing and Co-founder at Marketo Marketing…

    Lee Odden/ TopRank®- 30 readers -
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