Silverpop

  • The Customer Journey and Optimove Retention Automation

    … engagement and lifetime value by automating ever-more personalized and effective retention marketing. The product’s unique combination of technologies include advanced customer modeling, predictive customer analytics, customer hyper-targeting, calendar-based marketing plan management, multi-channel campaign automation, campaign success measurement using…

    Douglas Karr/ Marketing Technology Blog- 67 readers -
  • The Role of Big Data in the Future of B2B Marketing

    … is now becoming a reality (as shown by the Future of B2B Marketing eBook we created for MarketingProfs). For more insights into the role of data in the B2B Marketing mix, here are insights and predictions from 3 B2B smarties from some of the top business marketing brands on the web: Marketo, Silverpop (an IBM company) and Lattice Engines. Predictive…

    Lee Odden/ TopRank®- 29 readers -
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