Sim Partners

  • Google Elevates Local Marketing to Prime Time

    … into your digital marketing dashboard. Google continues to provide tools that make local marketing more measurable and valuable. Are you maximizing the local marketing opportunity? As CEO and founder of SIM Partners, Jon Schepke collaborates with his team to pioneer the future of digital marketing for national brands at a local level. The company’s Velocity technology is a SaaS-based local marketing automation platform that helps enterprise brands with multiple locations drive customer acquisition everywhere. …

    Jon Schepke/ Street Fightin Google- 14 readers -
  • Raise Report: New Funding for MapAnything, Cuebiq, SIM Partners

    … Raise Report: New Funding for MapAnything, Cuebiq, SIM Partners February 10, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Monday, January 30: The Bouqs Rakes in $24 Million for Flower Delivery Partech…

    Street Fight- 19 readers -
  • Three Ways Location Marketing Is Changing in 2017

    … a strong omnichannel experience by capitalizing on the popularity of apps to encourage customers to order food ahead of time for pickup. One of the more interesting industries embracing omnichannel discovery is healthcare. The healthcare industry is adopting omnichannel in phases. Advocate Health Care (a SIM Partners client) not only shares facility…

    Jon Schepke/ Street Fight- 24 readers -
  • It’s Time to Take Facebook Seriously for Location Marketing

    … create a completely different experience. Facebook will only amplify its role as a location-marketing destination. How will your business respond? Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology as senior vice president of client success. …

    AllFacebookin Social Paid Search Facebook- 28 readers -
  • Why Brands Need to Master Prompted Search

    … content targeting your followers. The existence of prompted search is another reason why brands need to treat location data as a precious asset, constantly managed, updated, and shared where people conduct near-me searches. The key to making your brand visible during prompted search is being able to quickly update your data. When you change data and content rapidly, you adapt successfully to a world in which context changes constantly. Gib Olander is vice president of product at Chicago-based SIM Partners. …

    Street Fight- 10 readers -
  • Pokemon Go: The Accidental Social Media Sensation

    …, Azerbaijan, you could have participated in a Pokemon Go flash mob organized on Facebook. If you are interested, there is a Pokemon Go cosplay meetup occurring Aug. 26 at Konak Pizza & Grill in Chicago– just to name a few of the tons of Pokemon Go events being organized every day on the world’s largest social network. As a sign of how pervasive Pokemon…

    Inside Facebookin Social Paid Search Google Facebook- 22 readers -
  • How to Love Facebook Live

    … and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology as senior vice president of client success. …

    Inside Facebookin Social Paid Search Facebook How To's- 25 readers -
  • The Real Problem With Duplicate Data

    … by structuring data so that multiple business identities are conflated into one piece of authoritative location data. Don’t let someone talk you into suppressing data as an antidote to inconsistent listings. Remember, the name of the game is being findable and converting searches into sales by sharing compelling content that drives the next moment. Don’t let concerns about duplicate data distract you from the end game. Gib Olander is vice president of product at Chicago-based SIM Partners. …

    Street Fight- 12 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … to Fandango. For instance, Fandango is making it possible for users to complete functions such as finding movie times. Facebook is not the first company to release a bot for its messaging app–bots are popular already on WeChat. But Facebook means scale, with more than 900 million people using Messenger every month. Successful incorporation of bots could…

    AllTwitterin Social Google Facebook- 22 readers -
  • 4 Ways Major League Baseball Hits a Home Run With Social Media

    … is not only a baseball experience, it’s a social experience, too. Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently…

    Inside Facebookin Social Paid Search- 26 readers -
  • Snapchat: The King of Millennial Micro-Moments

    … will Snapchat. Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology at SIM Partners as the senior vice president of social and emerging products. …

    Inside Facebookin Paid Search- 14 readers -
  • How Can Local Merchants Ensure That Digital Searchers Know They’re Open?

    …-second near me searches that require a business to be present with accurate data. If your business fails to be there during those near me moments of need, you might as well not exist. You must be present to win. Providing accurate store hours is crucial to being present. Gib Olander is vice president of product at Chicago-based SIM Partners. …

    Street Fightin How To's- 16 readers -
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