Sim Partners

  • Raise Report: New Funding for MapAnything, Cuebiq, SIM Partners

    … Raise Report: New Funding for MapAnything, Cuebiq, SIM Partners February 10, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Monday, January 30: The Bouqs Rakes in $24 Million for Flower Delivery Partech…

    Street Fight- 17 readers -
  • It’s Time to Take Facebook Seriously for Location Marketing

    … location marketing hub, especially for on-demand ecommerce. These include functions that enable ordering food, requesting appointments, getting quotes for services and getting tickets for movies and events. For instance, customers of businesses that require appointments, such as physicians and hair salons, can request times from the businesses…

    AllFacebookin Social Paid Search Facebook- 22 readers -
  • #SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards

    … results,” said Rich. All of the winners are listed below: Best New Product Flok – *Winner* Yashi Adcellerant Best On-Demand App or Service HomeAdvisor – *Winner* Urgent.ly Agendize Best Solution for a Specific SMB Vertical SIM Partners – *Winner* Waitr Brandmuscle Most Effective Integration With An External API FCB for Valspar Paint – *Winner…

    Street Fight- 41 readers -
  • Why Brands Need to Master Prompted Search

    … content targeting your followers. The existence of prompted search is another reason why brands need to treat location data as a precious asset, constantly managed, updated, and shared where people conduct near-me searches. The key to making your brand visible during prompted search is being able to quickly update your data. When you change data and content rapidly, you adapt successfully to a world in which context changes constantly. Gib Olander is vice president of product at Chicago-based SIM Partners. …

    Street Fight- 8 readers -
  • How to Love Facebook Live

    … used to support your brand rather than to be a platform for randomly generated content. Don’t fall into the trap of using Facebook Live just because you can. Have a purpose. And that purpose starts with your brand, whether corporate or personal. For instance, Facebook chief operating officer Sheryl Sandberg and Metallica use Facebook Live…

    Inside Facebookin Social Paid Search Facebook How To's- 22 readers -
  • The Real Problem With Duplicate Data

    … by structuring data so that multiple business identities are conflated into one piece of authoritative location data. Don’t let someone talk you into suppressing data as an antidote to inconsistent listings. Remember, the name of the game is being findable and converting searches into sales by sharing compelling content that drives the next moment. Don’t let concerns about duplicate data distract you from the end game. Gib Olander is vice president of product at Chicago-based SIM Partners. …

    Street Fight- 10 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … to strengthen their presence on Facebook. So far, having a Facebook presence has meant managing Facebook pages that combine accurate location data, content and an experience to attract and retain customers–in other words, being available with the right information when consumers experience micro-moments of local search on Facebook. Now businesses that want to succeed at the local level will need to embrace the next moment on Facebook. Jay Hawkinson is an equity partner at SIM Partners. …

    AllTwitterin Social Google Facebook- 21 readers -
  • Location Data Management 101: Seeing the Bigger Picture

    … I recently met with a client who challenged me with a great question: how can anyone stay on top of all the terminology that proliferates in location marketing? The client gave as an example the confusion that exists between the terms data syndication, listing management, presence management and location data management. I get the problem. We…

    Street Fight- 18 readers -
  • Snapchat: The King of Millennial Micro-Moments

    … will Snapchat. Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology at SIM Partners as the senior vice president of social and emerging products. …

    Inside Facebookin Paid Search- 12 readers -
  • How Can Local Merchants Ensure That Digital Searchers Know They’re Open?

    …-second near me searches that require a business to be present with accurate data. If your business fails to be there during those near me moments of need, you might as well not exist. You must be present to win. Providing accurate store hours is crucial to being present. Gib Olander is vice president of product at Chicago-based SIM Partners. …

    Street Fightin How To's- 15 readers -
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