Sim Partners

    • It’s Time to Take Facebook Seriously for Location Marketing

      What’s your location marketing strategy for Facebook? How often do you update your pages? For many businesses, the answers are, “I don’t have one,” and, “Whenever we can.” If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especi ...

      AllFacebookin Social Paid Search Facebook- 9 readers -
  • #SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards

    … #SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards October 26, 2016 by Jacob Donnelly Leave a Comment Filed Under: #SFSNYC Street Fight announced the winners of the 2016 Local Visionary Awards yesterday in a ceremony at the company’s flagship NYC conference. The 13-category competition honors the very best campaigns…

    Street Fight- 16 readers -
  • Why Brands Need to Master Prompted Search

    … that occurs when major events happen. When a business launches a new product, or, say, the latest Harry Potter adaptation hits the market, retailers are often challenged to update their location pages in a timely manner to show the availability of the product for consumers who rely on local search to find what they want nearby. Ensuring that you are found…

    Street Fight- 8 readers -
  • How to Love Facebook Live

    … that Candace Payne, a Dallas-area Kohl’s customer, created the most widely viewed Facebook Live video ever, consisting of her laughing hysterically as she tried on a Chewbacca mask in a Kohl’s parking lot. Kohl’s wisely seized the moment by creating its own Facebook Live video of Kohl’s employees showing up at Payne’s home to present her and her family…

    Inside Facebookin Social Paid Search Facebook How To's- 12 readers -
  • The Real Problem With Duplicate Data

    … by structuring data so that multiple business identities are conflated into one piece of authoritative location data. Don’t let someone talk you into suppressing data as an antidote to inconsistent listings. Remember, the name of the game is being findable and converting searches into sales by sharing compelling content that drives the next moment. Don’t let concerns about duplicate data distract you from the end game. Gib Olander is vice president of product at Chicago-based SIM Partners. …

    Street Fight- 7 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … cause the same kind of surge in software development that Apple triggered with app-based iPhones. On the other hand, Julie Ask of Forrester Research strikes a cautionary tone. She points out that although bots “provide an amazing opportunity for brands to deliver contextual experiences on borrowed mobile moments,” they face some potential stumbling…

    AllTwitterin Social Google Facebook- 13 readers -
  • Location Data Management 101: Seeing the Bigger Picture

    … I recently met with a client who challenged me with a great question: how can anyone stay on top of all the terminology that proliferates in location marketing? The client gave as an example the confusion that exists between the terms data syndication, listing management, presence management and location data management. I get the problem. We…

    Street Fight- 10 readers -
  • Snapchat: The King of Millennial Micro-Moments

    … will Snapchat. Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology at SIM Partners as the senior vice president of social and emerging products. …

    Inside Facebookin Paid Search- 11 readers -
  • How Can Local Merchants Ensure That Digital Searchers Know They’re Open?

    …-second near me searches that require a business to be present with accurate data. If your business fails to be there during those near me moments of need, you might as well not exist. You must be present to win. Providing accurate store hours is crucial to being present. Gib Olander is vice president of product at Chicago-based SIM Partners. …

    Street Fightin How To's- 11 readers -
  • The Price of Free Listings

    … like Brandify (formerly Where2GetIt), RioSEO, SIM Partners, Connectivity, MomentFeed, Placeable, Local Market Launch, Local Site Submit, SweetIQ, and UBL, which had previously been selling data aggregator updates. Many of these companies started out by providing related services such as store locator software, but quickly adapted their offerings…

    Andrew Shotland/ Street Fightin Google- 17 readers -
  • Local Visionary Award Winners Announced

    … Local Visionary Award Winners Announced October 21, 2015 by Noah Elkin Leave a Comment Filed Under: #SFSNYC Yext CEO Howard Lerman, winner of the 2015 Local Visionary Award for Innovator of the Year As part of yesterday’s Street Fight Summit, we announced the winners of our first annual Local Visionary Awards (LVAs), an eight-category…

    Street Fight- 13 readers -
  • 5 Ways Marketers Can Take Advantage of Micro-Moments on the Apple Watch

    … with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology at SIM Partners as the senior vice president of social and emerging products. Image courtesy of Anna Hoychuk / Shutterstock.com. …

    Inside Facebookin Paid Search- 14 readers -
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