Sim Partners

  • Raise Report: New Funding for MapAnything, Cuebiq, SIM Partners

    … Raise Report: New Funding for MapAnything, Cuebiq, SIM Partners February 10, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Monday, January 30: The Bouqs Rakes in $24 Million for Flower Delivery Partech…

    Street Fight- 17 readers -
  • It’s Time to Take Facebook Seriously for Location Marketing

    … create a completely different experience. Facebook will only amplify its role as a location-marketing destination. How will your business respond? Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology as senior vice president of client success. …

    AllFacebookin Social Paid Search Facebook- 18 readers -
  • #SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards

    … #SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards October 26, 2016 by Jacob Donnelly Leave a Comment Filed Under: #SFSNYC Street Fight announced the winners of the 2016 Local Visionary Awards yesterday in a ceremony at the company’s flagship NYC conference. The 13-category competition honors the very best campaigns…

    Street Fight- 34 readers -
  • Why Brands Need to Master Prompted Search

    … content targeting your followers. The existence of prompted search is another reason why brands need to treat location data as a precious asset, constantly managed, updated, and shared where people conduct near-me searches. The key to making your brand visible during prompted search is being able to quickly update your data. When you change data and content rapidly, you adapt successfully to a world in which context changes constantly. Gib Olander is vice president of product at Chicago-based SIM Partners. …

    Street Fight- 8 readers -
  • How to Love Facebook Live

    … and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology as senior vice president of client success. …

    Inside Facebookin Social Paid Search Facebook How To's- 18 readers -
  • The Real Problem With Duplicate Data

    … by structuring data so that multiple business identities are conflated into one piece of authoritative location data. Don’t let someone talk you into suppressing data as an antidote to inconsistent listings. Remember, the name of the game is being findable and converting searches into sales by sharing compelling content that drives the next moment. Don’t let concerns about duplicate data distract you from the end game. Gib Olander is vice president of product at Chicago-based SIM Partners. …

    Street Fight- 8 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … cause the same kind of surge in software development that Apple triggered with app-based iPhones. On the other hand, Julie Ask of Forrester Research strikes a cautionary tone. She points out that although bots “provide an amazing opportunity for brands to deliver contextual experiences on borrowed mobile moments,” they face some potential stumbling…

    AllTwitterin Social Google Facebook- 19 readers -
  • Location Data Management 101: Seeing the Bigger Picture

    … I recently met with a client who challenged me with a great question: how can anyone stay on top of all the terminology that proliferates in location marketing? The client gave as an example the confusion that exists between the terms data syndication, listing management, presence management and location data management. I get the problem. We…

    Street Fight- 13 readers -
  • Snapchat: The King of Millennial Micro-Moments

    … In 2015, Snapchat put the world on notice that the app is an advertising force to be reckoned with — maybe the advertising force to be reckoned with. Named Adweek‘s hottest digital brand, Snapchat commanded a reported $750,000 for brands to place ads, and the millennial darling reported more than 6 billion videos daily. Snapchat will become even…

    Inside Facebookin Paid Search- 12 readers -
  • How Can Local Merchants Ensure That Digital Searchers Know They’re Open?

    … What are your hours of operation? I’m not so sure all businesses know the answer judging from what they publish online. On New Year’s Day, I had a problem that is pretty common during the holiday shopping season: I needed to return a gift my wife bought for me (a catcher’s mitt to warm up the Little League team I coach). When I Googled…

    Street Fightin How To's- 12 readers -
Get the top posts daily into your mailbox!
More from around the web