Sim Partners

  • Google Elevates Local Marketing to Prime Time

    … into your digital marketing dashboard. Google continues to provide tools that make local marketing more measurable and valuable. Are you maximizing the local marketing opportunity? As CEO and founder of SIM Partners, Jon Schepke collaborates with his team to pioneer the future of digital marketing for national brands at a local level. The company’s Velocity technology is a SaaS-based local marketing automation platform that helps enterprise brands with multiple locations drive customer acquisition everywhere. …

    Jon Schepke/ Street Fightin Google- 14 readers -
  • Raise Report: New Funding for MapAnything, Cuebiq, SIM Partners

    … Raise Report: New Funding for MapAnything, Cuebiq, SIM Partners February 10, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Monday, January 30: The Bouqs Rakes in $24 Million for Flower Delivery Partech…

    Street Fight- 19 readers -
  • Three Ways Location Marketing Is Changing in 2017

    … Location marketing is changing in some important ways in 2017. The fundamentals remain as relevant as ever: businesses that operate multiple locations need to create contextual content, unleash location data, and provide compelling experiences to convert consumer searches into sales. But people are searching differently. They’re using emoji…

    Jon Schepke/ Street Fight- 24 readers -
  • It’s Time to Take Facebook Seriously for Location Marketing

    … create a completely different experience. Facebook will only amplify its role as a location-marketing destination. How will your business respond? Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology as senior vice president of client success. …

    AllFacebookin Social Paid Search Facebook- 28 readers -
  • Why Brands Need to Master Prompted Search

    … content targeting your followers. The existence of prompted search is another reason why brands need to treat location data as a precious asset, constantly managed, updated, and shared where people conduct near-me searches. The key to making your brand visible during prompted search is being able to quickly update your data. When you change data and content rapidly, you adapt successfully to a world in which context changes constantly. Gib Olander is vice president of product at Chicago-based SIM Partners. …

    Street Fight- 10 readers -
  • Pokemon Go: The Accidental Social Media Sensation

    … are gathering in cities ranging from New York to San Francisco in order to play organized sessions together. About 9,000 people gathered in San Francisco to play Pokemon Go–an event that originated as a Facebook event page. Thousands more have played the game around the world, including in cities such as Madrid. The game has become a means for people to meet…

    Inside Facebookin Social Paid Search Google Facebook- 22 readers -
  • How to Love Facebook Live

    … Brands have jumped on Facebook Live with a sense of urgency, and for understandable reasons. Facebook is not only the world’s largest social network, it’s also a media monster. Both businesses and individual brands such as Robert Scoble are capitalizing on Facebook Live in a variety of ways, from showcasing new virtual reality technology…

    Inside Facebookin Social Paid Search Facebook How To's- 25 readers -
  • The Real Problem With Duplicate Data

    … by structuring data so that multiple business identities are conflated into one piece of authoritative location data. Don’t let someone talk you into suppressing data as an antidote to inconsistent listings. Remember, the name of the game is being findable and converting searches into sales by sharing compelling content that drives the next moment. Don’t let concerns about duplicate data distract you from the end game. Gib Olander is vice president of product at Chicago-based SIM Partners. …

    Street Fight- 12 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … to strengthen their presence on Facebook. So far, having a Facebook presence has meant managing Facebook pages that combine accurate location data, content and an experience to attract and retain customers–in other words, being available with the right information when consumers experience micro-moments of local search on Facebook. Now businesses that want to succeed at the local level will need to embrace the next moment on Facebook. Jay Hawkinson is an equity partner at SIM Partners. …

    AllTwitterin Social Google Facebook- 22 readers -
  • 4 Ways Major League Baseball Hits a Home Run With Social Media

    … is not only a baseball experience, it’s a social experience, too. Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently…

    Inside Facebookin Social Paid Search- 26 readers -
  • Snapchat: The King of Millennial Micro-Moments

    … will Snapchat. Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology at SIM Partners as the senior vice president of social and emerging products. …

    Inside Facebookin Paid Search- 15 readers -
  • How Can Local Merchants Ensure That Digital Searchers Know They’re Open?

    …-second near me searches that require a business to be present with accurate data. If your business fails to be there during those near me moments of need, you might as well not exist. You must be present to win. Providing accurate store hours is crucial to being present. Gib Olander is vice president of product at Chicago-based SIM Partners. …

    Street Fightin How To's- 16 readers -
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