Similar Users

  • How To Gain Additional Reach In AdWords With Similar Audiences

    The "similar audiences" feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists based on users that have the same interests and characteristics.

    Rebekah Diedo/ Search Engine Land- 27 readers -
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