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    • Find The Influencers That Matter (In 3 Easy Steps)

      You have to know your battleground before you attack. This is as much true in marketing as it is in war. When you’re just getting started on influencer marketing or you’re approaching a new industry, you need to take your time and map your landscape. Get this right and you’ll be able to: Identify and target the right audience Assess the necessary budget for your campaigns Ca ...

      State of Digital- 11 readers -
  • Can You Compete on Google with Big Business?

    … Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 36 readers -
  • Can You Compete on Google with Big Business?

    … Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 40 readers -
  • Pop! Slots Was August’s Top Trending Android Game in the U.S.

    … trending Android game in the U.S. in August. In July, the game was No. 8 on the same chart. For August, SimilarWeb found that Pop! Slots had an install rate of 0.13 percent. On Aug. 16, the game had an average daily use time of 28 minutes. Pop! Slots was followed by Neowiz Games‘ Rio 2016 Olympic Games and Zynga‘s FarmVille: Tropic Escape…

    Inside Facebook- 13 readers -
  • Pokemon Go Was the Top Trending Android Game in the U.S. in July

    … Digital market intelligence company SimilarWeb revealed the top 10 trending Android games in the U.S. in July, determined based on both the percentage of installs on all Android devices and daily use. SimilarWeb found that Pokemon Go was the top trending Android game in July. The game was reportedly installed on 13.78 percent of all Android…

    AllTwitterin Google YouTube- 11 readers -
  • Why Publishers Need to Walk Away from Facebook

    …, Paper, further curtailing choice of outlets and hastening a consolidation of power that benefits no one but Facebook. Yikes! But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. For one thing, many consumers are starting to peel back on social usage. A recent study conducted by SimilarWeb…

    Inside Facebookin Facebook Twitter- 28 readers -
  • Will Social Media Apps Become Irrelevant to Marketers?

    … Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant. A report from SimilarWeb found that people worldwide are spending less time using social apps like Facebook, Instagram, Snapchat and Twitter. The report compared Android app…

    Krystal Overmyer/ Relevancein Social- 17 readers -
  • Pokémon GO Surpasses 7.5 Million Downloads in Five Days

    … in daily revenue on iOS in the U.S. The Pokémon collection game from The Pokémon Company and Niantic combines location technology with augmented reality, allowing players to capture Pokémon by exploring the world around them. According to digital market intelligence firm SimilarWeb, by July 8, the app had already been installed on 5.16 percent…

    AllFacebook- 39 readers -
  • Snake.io, Hungry Shark World Among Fastest-Growing Android Games in May

    … Snake.io was the fastest-growing Android game and the second-fastest-growing Android application in the U.S. in May, according to a report from data analytics company SimilarWeb. The game challenges players to grow their snakes in size and survive as long as possible, and it was played for an average of 22 minutes and 35 seconds in each session…

    AllTwitter- 13 readers -
  • WhatsApp Is the Top Android Messaging App in 109 Countries (Study)

    … Which Android messaging application is the most popular in 109 of the 187 countries analyzed by digital market intelligence firm SimilarWeb? If you guessed Facebook Messenger, guess again. WhatsApp was No. 1 in 109 countries, based on percentage of installs and daily use, with those countries including Brazil, India, Mexico, the U.K., Russia…

    David Cohen/ AllTwitter- 24 readers -
  • Miitomo Hit 1.58 Million Downloads in First Five Days of U.S. Launch

    … of March, and it was downloaded more than 1 million times in its first three days of availability in Japan. Meanwhile, data from digital market intelligence company SimilarWeb showed that Miitomo was installed on 0.62 percent of all U.S. Android devices by April 3. These early users were spending an average of 36 minutes and 28 seconds in the app each…

    Inside Facebook- 21 readers -
  • Report: Mobile Games Suffer Fastest Drop in User Engagement

    … Digital market intelligence company SimilarWeb released its latest report, which revealed that mobile games experience a faster drop in user engagement within three months of their installation than other applications. Specifically, according to the report, the average app sees its daily user engagement drop to 9 percent within three months…

    AllFacebook- 12 readers -
  • Candy Crush Jelly Saga Tops Android Trending Chart in January

    … Data analytics company SimilarWeb has released new data revealing the most trending Android apps in the U.S. in January. King’s Candy Crush Jelly Saga topped the chart in January, increasing 7,525 places in the U.S. during the month. SimilarWeb ranks apps based on current installs and active users. According to its data, by the beginning…

    AllTwitter- 10 readers -
  • Infographic: The Average Daily Life of an Android App User

    … Data analytics company SimilarWeb has released new data revealing the daily app usage of the average Android device user in the U.S. The company determined the usage of leading apps in the United States from June to November 2015, and found the peak time for each app’s usage, as well as the number of users with each app installed who are using…

    AllTwitterin Facebook- 19 readers -
  • SimilarWeb Acquires Mobile Intelligence Firm Quettra

    … SimilarWeb, a digital market intelligence company, announced Thursday the acquisition of Silicon Valley-based mobile intelligence firm Quettra. This acquisition will help SimilarWeb enable app developers to gain deeper insights into users, but also understand how they stack up against external competition. Quettra’s app audience insight…

    Justin Lafferty/ AllTwitter- 7 readers -
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