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  • Can You Compete on Google with Big Business?

    Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results.

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • Pokemon Go Was the Top Trending Android Game in the U.S. in July

    … Digital market intelligence company SimilarWeb revealed the top 10 trending Android games in the U.S. in July, determined based on both the percentage of installs on all Android devices and daily use. SimilarWeb found that Pokemon Go was the top trending Android game in July. The game was reportedly installed on 13.78 percent of all Android…

    AllTwitterin Google YouTube- 9 readers -
  • Why Publishers Need to Walk Away from Facebook

    … motivations for this decrease, one could argue that it’s because social media networks’ foundations are built around the social graph (who you know) versus the interest graph (what you like). With Facebook, which is all about your friends and family, users go there to connect with and stay up-to-date on the people they know and care about. It’s less about…

    Inside Facebookin Facebook Twitter- 25 readers -
  • Will Social Media Apps Become Irrelevant to Marketers?

    … Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant. A report from SimilarWeb found that people worldwide are spending less time using social apps like Facebook, Instagram, Snapchat and Twitter. The report compared Android app…

    Krystal Overmyer/ Relevancein Social- 14 readers -
  • Pokémon GO Surpasses 7.5 Million Downloads in Five Days

    … To say Pokémon GO is a success would be an understatement. Application store optimization company Sensor Tower said the game surpassed an estimated 7.5 million downloads on iOS and Android in the U.S. since its launch July 7. Furthermore, as of July 11, estimates from Sensor Tower showed that Pokémon GO is generating approximately $1.6 million…

    AllFacebook- 30 readers -
  • Snake.io, Hungry Shark World Among Fastest-Growing Android Games in May

    … Snake.io was the fastest-growing Android game and the second-fastest-growing Android application in the U.S. in May, according to a report from data analytics company SimilarWeb. The game challenges players to grow their snakes in size and survive as long as possible, and it was played for an average of 22 minutes and 35 seconds in each session…

    AllTwitter- 12 readers -
  • WhatsApp Is the Top Android Messaging App in 109 Countries (Study)

    … Which Android messaging application is the most popular in 109 of the 187 countries analyzed by digital market intelligence firm SimilarWeb? If you guessed Facebook Messenger, guess again. WhatsApp was No. 1 in 109 countries, based on percentage of installs and daily use, with those countries including Brazil, India, Mexico, the U.K., Russia…

    David Cohen/ AllTwitter- 18 readers -
  • Miitomo Hit 1.58 Million Downloads in First Five Days of U.S. Launch

    … of March, and it was downloaded more than 1 million times in its first three days of availability in Japan. Meanwhile, data from digital market intelligence company SimilarWeb showed that Miitomo was installed on 0.62 percent of all U.S. Android devices by April 3. These early users were spending an average of 36 minutes and 28 seconds in the app each…

    Inside Facebook- 17 readers -
  • Report: Mobile Games Suffer Fastest Drop in User Engagement

    … Digital market intelligence company SimilarWeb released its latest report, which revealed that mobile games experience a faster drop in user engagement within three months of their installation than other applications. Specifically, according to the report, the average app sees its daily user engagement drop to 9 percent within three months…

    AllFacebook- 12 readers -
  • Candy Crush Jelly Saga Tops Android Trending Chart in January

    … Data analytics company SimilarWeb has released new data revealing the most trending Android apps in the U.S. in January. King’s Candy Crush Jelly Saga topped the chart in January, increasing 7,525 places in the U.S. during the month. SimilarWeb ranks apps based on current installs and active users. According to its data, by the beginning…

    AllTwitter- 8 readers -
  • Infographic: The Average Daily Life of an Android App User

    … Data analytics company SimilarWeb has released new data revealing the daily app usage of the average Android device user in the U.S. The company determined the usage of leading apps in the United States from June to November 2015, and found the peak time for each app’s usage, as well as the number of users with each app installed who are using…

    AllTwitterin Facebook- 14 readers -
  • SimilarWeb Acquires Mobile Intelligence Firm Quettra

    … SimilarWeb, a digital market intelligence company, announced Thursday the acquisition of Silicon Valley-based mobile intelligence firm Quettra. This acquisition will help SimilarWeb enable app developers to gain deeper insights into users, but also understand how they stack up against external competition. Quettra’s app audience insight…

    Justin Lafferty/ AllTwitter- 6 readers -
  • The State of Social Media Marketing 2015

    … carousel advertising which feature multiple photos, swiping for more information, and linking to drive traffic. Pinterest – added a buyable pin button, turning the platform into one huge ecommerce platform! LinkedIn – added the Lead Accelerator enabling the ability to target and convert specific users. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social Display- 27 readers -
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