Similarweb

  • Pop! Slots Was August’s Top Trending Android Game in the U.S.

    … by the end of the month. In addition, the game’s average daily use time decreased from 41 minutes in July to 30 minutes in August. Here is SimilarWeb’s complete list of the top 10 trending Android games in the U.S. in August: Pop! Slots – Slots Free Casino Rio 2016 Olympic Games FarmVille: Tropic Escape Modern Strike Online Crafting…

    Inside Facebook- 8 readers -
  • Pokemon Go Was the Top Trending Android Game in the U.S. in July

    … Digital market intelligence company SimilarWeb revealed the top 10 trending Android games in the U.S. in July, determined based on both the percentage of installs on all Android devices and daily use. SimilarWeb found that Pokemon Go was the top trending Android game in July. The game was reportedly installed on 13.78 percent of all Android…

    AllTwitterin Google YouTube- 8 readers -
  • Why Publishers Need to Walk Away from Facebook

    …, Paper, further curtailing choice of outlets and hastening a consolidation of power that benefits no one but Facebook. Yikes! But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. For one thing, many consumers are starting to peel back on social usage. A recent study conducted by SimilarWeb…

    Inside Facebookin Facebook Twitter- 22 readers -
  • Will Social Media Apps Become Irrelevant to Marketers?

    … Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant. A report from SimilarWeb found that people worldwide are spending less time using social apps like Facebook, Instagram, Snapchat and Twitter. The report compared Android app…

    Krystal Overmyer/ Relevancein Social- 14 readers -
  • Pokémon GO Surpasses 7.5 Million Downloads in Five Days

    … seconds per day. According to SimilarWeb, this is higher than WhatsApp, Instagram, Snapchat and Facebook Messenger. Elsewhere, Pokémon GO has become a popular topic on social media. Marketing technology company Amobee Brand Intelligence said that between July 6 and 10, there were more than 3.8 million tweets sent around Pokémon, with an additional…

    AllFacebook- 26 readers -
  • Snake.io, Hungry Shark World Among Fastest-Growing Android Games in May

    … also decreased in Japan, where the app has a higher install rate. Specifically, app installations fell from 2.87 percent to 2.36 percent on all Android devices in Japan in May, while the app’s average session length decreased from 12 minutes to eight minutes and 59 seconds. SimilarWeb’s data is in keeping with a recent SurveyMonkey Intelligence report, which highlighted Miitomo’s low engagement and high churn following its impressive launch March 31. Check out SimilarWeb’s complete data for May here. …

    AllTwitter- 9 readers -
  • WhatsApp Is the Top Android Messaging App in 109 Countries (Study)

    …. users of WhatsApp have an average daily use of 29 minutes compared with 10 minutes and 30 seconds for Messenger users. According to SimilarWeb, the only other messaging app to lead in 10 or more countries was Viber, capturing Belarus, Moldova and Ukraine, among others. Meanwhile, Line, WeChat and Telegram claimed multiple countries, while apps leading just one country included KakaoTalk in South Korea, imo in Cuba, Zalo in Vietnam, ChatOn in Eritrea and BBM in Indonesia. Readers: Did SimilarWeb’s findings surprise you? …

    David Cohen/ AllTwitter- 16 readers -
  • Miitomo Hit 1.58 Million Downloads in First Five Days of U.S. Launch

    … of March, and it was downloaded more than 1 million times in its first three days of availability in Japan. Meanwhile, data from digital market intelligence company SimilarWeb showed that Miitomo was installed on 0.62 percent of all U.S. Android devices by April 3. These early users were spending an average of 36 minutes and 28 seconds in the app each…

    Inside Facebook- 17 readers -
  • Report: Mobile Games Suffer Fastest Drop in User Engagement

    … Digital market intelligence company SimilarWeb released its latest report, which revealed that mobile games experience a faster drop in user engagement within three months of their installation than other applications. Specifically, according to the report, the average app sees its daily user engagement drop to 9 percent within three months…

    AllFacebook- 12 readers -
  • Candy Crush Jelly Saga Tops Android Trending Chart in January

    … of February, the match-three puzzle game was installed on 2.16 percent of all Android devices in the U.S., with an average session length of seven minutes and 29 seconds. In addition, the company’s January charts showed an increase in downloads for apps related to federal taxes, as IRS2Go and the Turbo Tax Return App came in at sixth and seventh place…

    AllTwitter- 7 readers -
  • Infographic: The Average Daily Life of an Android App User

    … engaging with these apps in the 8 a.m. hour, respectively. As the day moves on, the Gmail and Bank of America apps peak at 11 a.m., Slack and MyFitnessPal peak at noon and Wikipedia and LinkedIn peak at 1 p.m. Apps including Uber and Spotify were found to peak at 5 p.m., while Facebook, Facebook Messenger and Candy Crush Saga peak at 9 p.m…

    AllTwitterin Facebook- 13 readers -
  • SimilarWeb Acquires Mobile Intelligence Firm Quettra

    … SimilarWeb, a digital market intelligence company, announced Thursday the acquisition of Silicon Valley-based mobile intelligence firm Quettra. This acquisition will help SimilarWeb enable app developers to gain deeper insights into users, but also understand how they stack up against external competition. Quettra’s app audience insight…

    Justin Lafferty/ AllTwitter- 6 readers -
  • The State of Social Media Marketing 2015

    … carousel advertising which feature multiple photos, swiping for more information, and linking to drive traffic. Pinterest – added a buyable pin button, turning the platform into one huge ecommerce platform! LinkedIn – added the Lead Accelerator enabling the ability to target and convert specific users. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social Display- 25 readers -
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