Similarweb

  • Can You Compete on Google with Big Business?

    … Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 31 readers -
  • Can You Compete on Google with Big Business?

    … Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 33 readers -
  • Pop! Slots Was August’s Top Trending Android Game in the U.S.

    … Digital market intelligence company SimilarWeb revealed the 10 fastest-growing Android games in the U.S. in August. SimilarWeb determined the top 10 games by looking at both the percentage of installs on all Android devices and average daily use time in the U.S. SimilarWeb found that Pop! Slots – Slots Free Casino from PlayStudios was the top…

    Inside Facebook- 11 readers -
  • Pokemon Go Was the Top Trending Android Game in the U.S. in July

    … Digital market intelligence company SimilarWeb revealed the top 10 trending Android games in the U.S. in July, determined based on both the percentage of installs on all Android devices and daily use. SimilarWeb found that Pokemon Go was the top trending Android game in July. The game was reportedly installed on 13.78 percent of all Android…

    AllTwitterin Google YouTube- 9 readers -
  • Why Publishers Need to Walk Away from Facebook

    … to maintain greater control over how a brand’s content is accessed, consumed and monetized in mobile, where customers are increasingly spending their time. And when you own it, it can’t just be pulled out from under you. Here are some ways that publishers can free themselves from the whims of social media giants and travel on a new path to return…

    Inside Facebookin Facebook Twitter- 27 readers -
  • Will Social Media Apps Become Irrelevant to Marketers?

    … Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant. A report from SimilarWeb found that people worldwide are spending less time using social apps like Facebook, Instagram, Snapchat and Twitter. The report compared Android app…

    Krystal Overmyer/ Relevancein Social- 14 readers -
  • Pokémon GO Surpasses 7.5 Million Downloads in Five Days

    … in daily revenue on iOS in the U.S. The Pokémon collection game from The Pokémon Company and Niantic combines location technology with augmented reality, allowing players to capture Pokémon by exploring the world around them. According to digital market intelligence firm SimilarWeb, by July 8, the app had already been installed on 5.16 percent…

    AllFacebook- 33 readers -
  • Snake.io, Hungry Shark World Among Fastest-Growing Android Games in May

    … Snake.io was the fastest-growing Android game and the second-fastest-growing Android application in the U.S. in May, according to a report from data analytics company SimilarWeb. The game challenges players to grow their snakes in size and survive as long as possible, and it was played for an average of 22 minutes and 35 seconds in each session…

    AllTwitter- 12 readers -
  • WhatsApp Is the Top Android Messaging App in 109 Countries (Study)

    … Which Android messaging application is the most popular in 109 of the 187 countries analyzed by digital market intelligence firm SimilarWeb? If you guessed Facebook Messenger, guess again. WhatsApp was No. 1 in 109 countries, based on percentage of installs and daily use, with those countries including Brazil, India, Mexico, the U.K., Russia…

    David Cohen/ AllTwitter- 20 readers -
  • Miitomo Hit 1.58 Million Downloads in First Five Days of U.S. Launch

    … of March, and it was downloaded more than 1 million times in its first three days of availability in Japan. Meanwhile, data from digital market intelligence company SimilarWeb showed that Miitomo was installed on 0.62 percent of all U.S. Android devices by April 3. These early users were spending an average of 36 minutes and 28 seconds in the app each…

    Inside Facebook- 17 readers -
  • Report: Mobile Games Suffer Fastest Drop in User Engagement

    … it has been installed for at least eight months. This creates what SimilarWeb called a “zombie status” for these apps. The total lifespan of gaming apps was also found to be shorter than the overall average, at seven months. News and magazine, communication and productivity apps were found to have the highest retention rates. For specific apps…

    AllFacebook- 12 readers -
  • Candy Crush Jelly Saga Tops Android Trending Chart in January

    … Data analytics company SimilarWeb has released new data revealing the most trending Android apps in the U.S. in January. King’s Candy Crush Jelly Saga topped the chart in January, increasing 7,525 places in the U.S. during the month. SimilarWeb ranks apps based on current installs and active users. According to its data, by the beginning…

    AllTwitter- 8 readers -
  • Infographic: The Average Daily Life of an Android App User

    … engaging with these apps in the 8 a.m. hour, respectively. As the day moves on, the Gmail and Bank of America apps peak at 11 a.m., Slack and MyFitnessPal peak at noon and Wikipedia and LinkedIn peak at 1 p.m. Apps including Uber and Spotify were found to peak at 5 p.m., while Facebook, Facebook Messenger and Candy Crush Saga peak at 9 p.m…

    AllTwitterin Facebook- 15 readers -
  • SimilarWeb Acquires Mobile Intelligence Firm Quettra

    … SimilarWeb, a digital market intelligence company, announced Thursday the acquisition of Silicon Valley-based mobile intelligence firm Quettra. This acquisition will help SimilarWeb enable app developers to gain deeper insights into users, but also understand how they stack up against external competition. Quettra’s app audience insight…

    Justin Lafferty/ AllTwitter- 7 readers -
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