Similarweb

  • Pop! Slots Was August’s Top Trending Android Game in the U.S.

    … in the top three. Elsewhere, while Pokemon Go was the top trending Android game in the U.S. in July, the game fell out of the top 10 last month. Looking at the fall of Pokemon Go, SimilarWeb said the game is currently on the downward trend, with its install rate dropping from 13.61 percent during the first week of August (on average) to 12.01 percent…

    Inside Facebook- 8 readers -
  • Pokemon Go Was the Top Trending Android Game in the U.S. in July

    … Digital market intelligence company SimilarWeb revealed the top 10 trending Android games in the U.S. in July, determined based on both the percentage of installs on all Android devices and daily use. SimilarWeb found that Pokemon Go was the top trending Android game in July. The game was reportedly installed on 13.78 percent of all Android…

    AllTwitterin Google YouTube- 8 readers -
  • Why Publishers Need to Walk Away from Facebook

    In late June, Facebook once again announced a News Feed algorithm change–this time to focus more on friends and family content, and less on brands and publishers–a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Fac ...

    Inside Facebook- 20 readers -
  • Will Social Media Apps Become Irrelevant to Marketers?

    … Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant. A report from SimilarWeb found that people worldwide are spending less time using social apps like Facebook, Instagram, Snapchat and Twitter. The report compared Android app…

    Krystal Overmyer/ Relevancein Social- 12 readers -
  • Pokémon GO Surpasses 7.5 Million Downloads in Five Days

    … in daily revenue on iOS in the U.S. The Pokémon collection game from The Pokémon Company and Niantic combines location technology with augmented reality, allowing players to capture Pokémon by exploring the world around them. According to digital market intelligence firm SimilarWeb, by July 8, the app had already been installed on 5.16 percent…

    AllFacebook- 24 readers -
  • Snake.io, Hungry Shark World Among Fastest-Growing Android Games in May

    … Snake.io was the fastest-growing Android game and the second-fastest-growing Android application in the U.S. in May, according to a report from data analytics company SimilarWeb. The game challenges players to grow their snakes in size and survive as long as possible, and it was played for an average of 22 minutes and 35 seconds in each session…

    AllTwitter- 8 readers -
  • WhatsApp Is the Top Android Messaging App in 109 Countries (Study)

    … Which Android messaging application is the most popular in 109 of the 187 countries analyzed by digital market intelligence firm SimilarWeb? If you guessed Facebook Messenger, guess again. WhatsApp was No. 1 in 109 countries, based on percentage of installs and daily use, with those countries including Brazil, India, Mexico, the U.K., Russia…

    David Cohen/ AllTwitter- 16 readers -
  • Miitomo Hit 1.58 Million Downloads in First Five Days of U.S. Launch

    … of March, and it was downloaded more than 1 million times in its first three days of availability in Japan. Meanwhile, data from digital market intelligence company SimilarWeb showed that Miitomo was installed on 0.62 percent of all U.S. Android devices by April 3. These early users were spending an average of 36 minutes and 28 seconds in the app each…

    Inside Facebook- 16 readers -
  • Report: Mobile Games Suffer Fastest Drop in User Engagement

    …, the report showed that apps like WhatsApp, Yandex Search (a Russian search engine) and MelOn (a South Korean music streaming service) were the least likely to be deleted globally. Specifically, the report found WhatsApp had the lowest uninstall rate, at 6.2 percent. On the other hand, Line Play, an avatar app, had the highest uninstall rate at 71.6…

    AllFacebook- 12 readers -
  • Candy Crush Jelly Saga Tops Android Trending Chart in January

    … Data analytics company SimilarWeb has released new data revealing the most trending Android apps in the U.S. in January. King’s Candy Crush Jelly Saga topped the chart in January, increasing 7,525 places in the U.S. during the month. SimilarWeb ranks apps based on current installs and active users. According to its data, by the beginning…

    AllTwitter- 6 readers -
  • Infographic: The Average Daily Life of an Android App User

    … an app during its peak hour. The data showed The Holy Bible app and Weatherbug have their peaks at 7 a.m., with 16.5 percent and 6.8 percent of users with the apps installed using them during this time, respectively. An hour later, apps like Starbucks and The New York Times see their peak usage, with 9.1 percent and 8.4 percent of installed users…

    AllTwitterin Facebook- 12 readers -
  • SimilarWeb Acquires Mobile Intelligence Firm Quettra

    … SimilarWeb, a digital market intelligence company, announced Thursday the acquisition of Silicon Valley-based mobile intelligence firm Quettra. This acquisition will help SimilarWeb enable app developers to gain deeper insights into users, but also understand how they stack up against external competition. Quettra’s app audience insight…

    Justin Lafferty/ AllTwitter- 6 readers -
  • The State of Social Media Marketing 2015

    … We shared profile and demographic information on each of the popular social networks, but that doesn’t provide a lot of information about the behavioral changes and impact of social media. Mobile, eCommerce, display advertising, public relations and even search engine marketing is being impacted by social media marketing. The fact is… if your…

    Douglas Karr/ Marketing Technology Blogin Social Display- 23 readers -
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