• Good Marketing Content Uses Simple Writing

    … reading this white paper). If you’re working with limited space, like a blog post or magazine article, you need as much of it to explain your ideas, so don’t fill it with needless words. If you can cut a word and it doesn’t change the sentence, cut it. 3. Use metaphors, similes and analogies Don’t try to explain what something is, tell us what it’s like…

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