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…?” so you better build that case early and often. Yes, they want to help you and the company, but ultimately self-interest is going to be a fulcrum for how much EGC participation someone will offer. 3. They pick the format, not you Typically, we think of content creation from employees as writing; as a blog post, or a white paper, or as an e-book…
I’ve always been a fan of Simon Cowell. The moment he stepped out of American Idol, I immediately stopped watching it and switched to X-Factor – only because he’s there. Note: Watch out for our post about experts advises on starting your content marketing campaigns. We are very privileged to have advises from Rand Fishkin, Neil Patel, Jerod Morris and a lot more! Subscribe to ...