• Why Google Getting Into Native Ads Is Great News for Content Marketers

    … marketers, it’s a fever dream. Serving the perfect piece of content to the perfect user may soon become significantly easier—and potentially cheaper. “The moment that Google says, ‘We have a solution that’s half the price of Polar,’ what’s the reason not to switch?” Edward Kim, founder of the publisher social analytics tool SimpleReach, asked AdExchanger. “The game is getting aggressive,” added Kim. And that, he says, is “great for the publishers.” Related…

    Tamarra Kemsley/ The Content Strategistin Content Google- 17 readers -