Simpli.Fi

  • GTCR Acquires Majority Stake in Simpli.fi

    … GTCR, a Chicago-based private equity firm, has acquired a majority stake in Simpli.fi, a programmatic advertising platform that helps brands master local marketing at scale through the use of unstructured data, Simpli.fi announced Thursday. The transaction is set to close late this month, according to a release. The Simpli.fi management team…

    Street Fight- 14 readers -
  • LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

    … LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi November 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: British Petroleum, Crust Pizza, Galleries Lafayette, Royal British Legion, Simpli.fi, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, AirBnB. …

    Asif Khan/ Street Fight- 8 readers -
  • Street Fight Daily: Snap Files for IPO, Belly CEO Steps Down

    … in attribution and retargeting campaigns. The partnership is one of the first that allows advertisers to use beacon and proximity data at scale in retargeting and attribution. Simpli.Fi Extends Mobile Geo-Fencing Solution With Event Targeting Feature (MediaPost) Simpli.fi, a provider of localized programmatic services, on Tuesday launched Event Targeting…

    Street Fight- 16 readers -