• GTCR Acquires Majority Stake in

    … GTCR, a Chicago-based private equity firm, has acquired a majority stake in, a programmatic advertising platform that helps brands master local marketing at scale through the use of unstructured data, announced Thursday. The transaction is set to close late this month, according to a release. The management team…

    Street Fight- 14 readers -
  • LBMA Podcast: British Petroleum, Crust Pizza,

    … LBMA Podcast: British Petroleum, Crust Pizza, November 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: British Petroleum, Crust Pizza, Galleries Lafayette, Royal British Legion,, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, AirBnB. …

    Asif Khan/ Street Fight- 8 readers -
  • Street Fight Daily: Snap Files for IPO, Belly CEO Steps Down

    … in attribution and retargeting campaigns. The partnership is one of the first that allows advertisers to use beacon and proximity data at scale in retargeting and attribution. Simpli.Fi Extends Mobile Geo-Fencing Solution With Event Targeting Feature (MediaPost), a provider of localized programmatic services, on Tuesday launched Event Targeting…

    Street Fight- 16 readers -