Simplicity Index 2015

  • Report: Social Media Platforms Are Becoming Too Complicated

    … There is power in simplicity — at least that’s the premise behind the Siegel+Gale simplicity index. The study uses survey data from more than 12,000 consumers in eight countries about the perceived simplicity or complexity of their interactions with more than 500 brands, and why simplicity pays off. In this sixth annual report, Siegel+Gale…

    Inside Facebookin Social Facebook- 7 readers -