Simply Measured

    • Social Innovator Series: Kirsten O’Brien

      25001313 In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Let’s meet Kirsten O’Brien. Kirsten O’Brien Homepage Editor, Seattlepi.com Kirsten O’Brien serves as the homepage editor for Seattlepi.com, which is part of one of the world’s largest diversified communications companies, The Hearst Corp.

      Simply Measured- 9 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    … Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days…

    Heidi Cohen/ Heidi Cohenin Social How To's- 37 readers -
  • 7 Fresh Ways SMBs Are Using Social Media for Marketing

    … your snapchats to your Instagram stories to keep your brand top of mind for all of your followers. For example, Texas sweet tees uses video to remind email subscribers about new promotions. Who has time to check their email these days without being reminded?” (Katie Swett, Weebly) 3. Taking advantage of influencer partnerships. “At Simply Measured…

    Stephanie Miles/ Street Fightin Social Facebook- 31 readers -
  • 5 Signs of a Weak Social Media Campaign

    …. In a different survey of social media marketers published by Simply Measured, only 9.4 percent of marketers are able to quantify the revenue driven by social media marketing efforts. While not proving ROI might be a pointer to the fact that a system is not totally ripe for effective and accurate measurement, or to a lack of the right metrics to do…

    AllFacebookin Social Facebook- 28 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 46 readers -
  • How to Optimize Your Instagram Posting Schedule

    … at 7 AM is the time your followers are most active, that might be the best time to publish your main photo or video to your Instagram profile. Then let your followers know about it in your Instagram story for a little extra boost. If you don’t have an Instagram business profile, you have a couple of options. Simply Measured has a free report…

    Kristi Hines/ Social Media Examinerin Social How To's- 14 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … with the goal of increasing awareness for your brand and make yourself known through partnerships with major brands and individuals in your industry. You may do well to try using a content curation tool like Flipboard, which is great for social media distribution, as well, so you can establish yourself as an in-the-know industry thought leader…

    AllFacebookin Social Facebook- 36 readers -
  • Brands Are Still Too Reliant on Engagement Metrics (Report)

    … Social media marketers have been plagued with a number of problems in recent years, and it seems that many find it difficult to keep up with the changing objectives. The 2016 State of Social Marketing report from Simply Measured provides valuable insight into the areas marketers need to work on. Some businesses are becoming more sophisticated…

    AllTwitterin Social Facebook Twitter YouTube- 16 readers -
  • Are Social Marketers Focused On The Wrong Metrics?

    … in measuring social ROI opportunities, and what marketers need to overcome them. According to Simply Measured, the first problem is settling for the easy approach. Measuring true ROI is difficult, as marketers may not have access to all the tools they need to measure certain metrics, or they may not be able to identify the best metrics to examine. Simply…

    AllTwitterin Social Facebook Twitter- 17 readers -
  • Social Media Analytics: A Guide on What and How to Measure

    … is that they are accessing platform analytics so their analytics can be only as good as the data provided by the platform! Tools used for Social Media Analytics In the following we have focussed on tools that are dedicated to social media analytics. 1. Simply Measured Simply Measured provides a very comprehensive social media reporting platform that supports…

    Ian Cleary/ RazorSocialin Social How To's- 42 readers -
Get the top posts daily into your mailbox!