Simply Measured

  • 5 Signs of a Weak Social Media Campaign

    …. In a different survey of social media marketers published by Simply Measured, only 9.4 percent of marketers are able to quantify the revenue driven by social media marketing efforts. While not proving ROI might be a pointer to the fact that a system is not totally ripe for effective and accurate measurement, or to a lack of the right metrics to do…

    AllFacebookin Social Facebook- 13 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 20 readers -
  • How to Optimize Your Instagram Posting Schedule

    … Are you using Instagram for your business? Do you have a plan to consistently deliver value to your followers? To maximize engagement, you need a smart posting schedule. In this article, you’ll discover how to improve your visibility in the Instagram news feed. Discover how to optimize your posting schedule on Instagram. #1: Find Out When…

    Kristi Hines/ Social Media Examinerin Social How To's- 8 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … no idea whether their social selling approach is effective. A recent study by Simply Measured found that a whopping 60 percent of companies do not know whether their social media marketing efforts are working or not. It can be difficult correlating random Facebook referrals with their activity on your site, and that’s one area where tracking technology…

    AllFacebookin Social Facebook- 28 readers -
  • Brands Are Still Too Reliant on Engagement Metrics (Report)

    … Social media marketers have been plagued with a number of problems in recent years, and it seems that many find it difficult to keep up with the changing objectives. The 2016 State of Social Marketing report from Simply Measured provides valuable insight into the areas marketers need to work on. Some businesses are becoming more sophisticated…

    AllTwitterin Social Facebook Twitter YouTube- 12 readers -
  • Are Social Marketers Focused On The Wrong Metrics?

    Social media marketers need to make a more sincere effort toward return on investment, predictability, and profitability. Many marketers seem stuck in the past, worrying about abstract engagement, or even the relatively outdated pageviews metric. Simply Measured co-founder and CPO Adam Schoenfeld identified three barriers to success in measuring social ROI opportunities, and ...

    AllTwitter- 13 readers -
  • Social Media Analytics: A Guide on What and How to Measure

    … is that they are accessing platform analytics so their analytics can be only as good as the data provided by the platform! Tools used for Social Media Analytics In the following we have focussed on tools that are dedicated to social media analytics. 1. Simply Measured Simply Measured provides a very comprehensive social media reporting platform that supports…

    Ian Cleary/ RazorSocialin Social How To's- 28 readers -
  • How Emoji Intelligence Can Create Actionable Insights

    … of the Interbrand 100 using emojis in their captions, according to data from Simply Measured. But R.J. Taylor, vice president of product management at local social intelligence software provider Geofeedia, says emojis can also be used as a listening tool, for brands to take action and create better customer experiences in real time. Taylor told…

    AllFacebookin Social How To's- 13 readers -
  • Report: Brand Activity, Engagement Growing on Instagram

    … Advertising on Instagram has become an effective and profitable strategy. Social media users are heavily engaged with brands, and brands are learning that Instagram is no longer an option, but a necessity. A report from Simply Measured examines how brands are adopting Instagram, and shows just how much engagement they’ve achieved. Simply…

    AllTwitterin Social- 7 readers -
    Earlier about the same topic:
  • Which Social Analytics Tools Ranked Highly in Customer Service and Market Share?

    … Analytics have become a key component for informing strategy and measuring the effectiveness of social marketing. Even networks like LinkedIn have begun offering analytics tools to members who use the platform for content marketing. But what about broader multi-network models? G2 Crowd, a business software review platform, analyzed the top…

    AllFacebookin Social- 14 readers -
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