Simply Measured

    • 7 Fresh Ways SMBs Are Using Social Media for Marketing

      Social media isn’t the newest marketing channel on the block, but it’s certainly one of the most effective. In a recent survey by Infusionsoft, more than half (56%) of small business owners said they planned to increase their social media budgets this year, with Facebook coming in as the top social channel where businesses expect to increase their spending.

      Stephanie Miles/ Street Fightin Social Facebook- 20 readers -
  • 5 Signs of a Weak Social Media Campaign

    …. In a different survey of social media marketers published by Simply Measured, only 9.4 percent of marketers are able to quantify the revenue driven by social media marketing efforts. While not proving ROI might be a pointer to the fact that a system is not totally ripe for effective and accurate measurement, or to a lack of the right metrics to do…

    AllFacebookin Social Facebook- 14 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … adopters, B2B companies patterned their approaches after their B2C peers. But while B2C marketers don’t need such a targeted approach to draw new business—anyone can enjoy a Coke or crave KFC—B2B marketers can’t take the same top-of-the-funnel strategy. For niche business services, taking a generalized checklist approach to social media simply…

    AllFacebookin Social Facebook Twitter- 27 readers -
  • How to Optimize Your Instagram Posting Schedule

    … Are you using Instagram for your business? Do you have a plan to consistently deliver value to your followers? To maximize engagement, you need a smart posting schedule. In this article, you’ll discover how to improve your visibility in the Instagram news feed. Discover how to optimize your posting schedule on Instagram. #1: Find Out When…

    Kristi Hines/ Social Media Examinerin Social How To's- 11 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … messaging to just your owned marketing channels is a big no-no. Use techniques like content marketing to position yourself as an industry leader in such a way that you’re noticed both inside and outside of your channels, making the decision to do business with you that much easier. Tools like Marin Software make cross-channel promotion easy, so you can…

    AllFacebookin Social Facebook- 31 readers -
  • Brands Are Still Too Reliant on Engagement Metrics (Report)

    … of marketers surveyed reported that measuring ROI was their main challenge, 38 percent cited securing budgets and resources and 33 percent cited tying social efforts to business goals. Less than 10 percent reported that they are able to quantify social driven revenue. Without sufficient budgets, many find solving these problems is also problematic. 42…

    AllTwitterin Social Facebook Twitter YouTube- 12 readers -
  • Are Social Marketers Focused On The Wrong Metrics?

    … Social media marketers need to make a more sincere effort toward return on investment, predictability, and profitability. Many marketers seem stuck in the past, worrying about abstract engagement, or even the relatively outdated pageviews metric. Simply Measured co-founder and CPO Adam Schoenfeld identified three barriers to success…

    AllTwitterin Social Facebook Twitter- 14 readers -
  • Social Media Analytics: A Guide on What and How to Measure

    … Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence…

    Ian Cleary/ RazorSocialin Social How To's- 31 readers -
  • How Emoji Intelligence Can Create Actionable Insights

    … of the Interbrand 100 using emojis in their captions, according to data from Simply Measured. But R.J. Taylor, vice president of product management at local social intelligence software provider Geofeedia, says emojis can also be used as a listening tool, for brands to take action and create better customer experiences in real time. Taylor told…

    AllFacebookin Social How To's- 14 readers -
  • Report: Brand Activity, Engagement Growing on Instagram

    … Advertising on Instagram has become an effective and profitable strategy. Social media users are heavily engaged with brands, and brands are learning that Instagram is no longer an option, but a necessity. A report from Simply Measured examines how brands are adopting Instagram, and shows just how much engagement they’ve achieved. Simply…

    AllTwitterin Social- 7 readers -
    Earlier about the same topic:
  • Which Social Analytics Tools Ranked Highly in Customer Service and Market Share?

    … Analytics have become a key component for informing strategy and measuring the effectiveness of social marketing. Even networks like LinkedIn have begun offering analytics tools to members who use the platform for content marketing. But what about broader multi-network models? G2 Crowd, a business software review platform, analyzed the top…

    AllFacebookin Social- 14 readers -
Get the top posts daily into your mailbox!
More from around the web