Simply Measured

  • 5 Signs of a Weak Social Media Campaign

    …. In a different survey of social media marketers published by Simply Measured, only 9.4 percent of marketers are able to quantify the revenue driven by social media marketing efforts. While not proving ROI might be a pointer to the fact that a system is not totally ripe for effective and accurate measurement, or to a lack of the right metrics to do…

    AllFacebookin Social Facebook- 13 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    …. But why is it that B2C companies consistently outpace their business-to-business peers? According to Webbiquity, 88 percent of the B2B crowd uses Facebook—just 8 percent less than their B2C counterparts—so it’s not for lack of trying. The problem is one of strategy. Because B2C companies like Verizon Communications and Sony Pictures were the early…

    AllFacebookin Social Facebook Twitter- 25 readers -
  • How to Optimize Your Instagram Posting Schedule

    … Are you using Instagram for your business? Do you have a plan to consistently deliver value to your followers? To maximize engagement, you need a smart posting schedule. In this article, you’ll discover how to improve your visibility in the Instagram news feed. Discover how to optimize your posting schedule on Instagram. #1: Find Out When…

    Kristi Hines/ Social Media Examinerin Social How To's- 9 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … on other social media platforms, there’s ample audience to tap into. How do you get them to buy, though? Here are some tips: Control the narrative outside of your channels Many B2B marketers believe that every lead that reaches out is necessarily ready to hear from a sales rep. The truth is that B2B buyers complete 57 percent of the purchase decision…

    AllFacebookin Social Facebook- 30 readers -
  • Brands Are Still Too Reliant on Engagement Metrics (Report)

    … Social media marketers have been plagued with a number of problems in recent years, and it seems that many find it difficult to keep up with the changing objectives. The 2016 State of Social Marketing report from Simply Measured provides valuable insight into the areas marketers need to work on. Some businesses are becoming more sophisticated…

    AllTwitterin Social Facebook Twitter YouTube- 12 readers -
  • Are Social Marketers Focused On The Wrong Metrics?

    … Social media marketers need to make a more sincere effort toward return on investment, predictability, and profitability. Many marketers seem stuck in the past, worrying about abstract engagement, or even the relatively outdated pageviews metric. Simply Measured co-founder and CPO Adam Schoenfeld identified three barriers to success…

    AllTwitterin Social Facebook Twitter- 13 readers -
  • Social Media Analytics: A Guide on What and How to Measure

    … Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence…

    Ian Cleary/ RazorSocialin Social How To's- 30 readers -
  • How Emoji Intelligence Can Create Actionable Insights

    … Emojis have emerged as a new form of communication. From simple emoticons to a pictographic language all its own. Indeed, depending on the region, emojis can account for up to 60 percent of text on Instagram, and they are being used to tell stories and send hidden messages to those in the know. Even brands have even caught on, with 35 percent…

    AllFacebookin Social How To's- 14 readers -
  • Report: Brand Activity, Engagement Growing on Instagram

    … Measured analyzed more than 2,500 posts and 80 million likes and comments from more than 138 followers of 90 brands in the Interbrand 100 during November of this year. Across all metrics, participation and engagement is up. They found that 90 percent of the included brands now have accounts on the site, compared to nearly 50 percent in 2012…

    AllTwitterin Social- 7 readers -
    Earlier about the same topic:
  • Which Social Analytics Tools Ranked Highly in Customer Service and Market Share?

    … Analytics have become a key component for informing strategy and measuring the effectiveness of social marketing. Even networks like LinkedIn have begun offering analytics tools to members who use the platform for content marketing. But what about broader multi-network models? G2 Crowd, a business software review platform, analyzed the top…

    AllFacebookin Social- 14 readers -
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