Simply Measured

  • Social Innovator Series: Kirsten O’Brien

    … 25001313 In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Let’s meet Kirsten O’Brien. Kirsten O’Brien Homepage Editor, Seattlepi.com Kirsten O’Brien serves as the homepage editor for Seattlepi.com, which is part of one of the world’s largest diversified…

    Simply Measured- 10 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    … Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days…

    Heidi Cohen/ Heidi Cohenin Social How To's- 37 readers -
  • 7 Fresh Ways SMBs Are Using Social Media for Marketing

    … [businesses] receive a comment card with high grades, they approach the customer with a request for a video response of their experience. Merchants are basically doing a selfie video and merely recording the interaction themselves.” (Dana Ward, near9) 6. Creating a relevant calls-to-action on Instagram. “Instagram makes it very difficult to link to specific…

    Stephanie Miles/ Street Fightin Social Facebook- 32 readers -
  • 5 Signs of a Weak Social Media Campaign

    …. This means you will end up whittling your focus to a narrow but ideal number of leads. These leads should be qualified by some of the following criteria: Demographics: Use factors like income bracket, age group, educational qualifications, job role and location to determine this. A perfect tool is Facebook Audience Insights. Psychographics: While…

    AllFacebookin Social Facebook- 28 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … adopters, B2B companies patterned their approaches after their B2C peers. But while B2C marketers don’t need such a targeted approach to draw new business—anyone can enjoy a Coke or crave KFC—B2B marketers can’t take the same top-of-the-funnel strategy. For niche business services, taking a generalized checklist approach to social media simply…

    AllFacebookin Social Facebook Twitter- 46 readers -
  • How to Optimize Your Instagram Posting Schedule

    … at 7 AM is the time your followers are most active, that might be the best time to publish your main photo or video to your Instagram profile. Then let your followers know about it in your Instagram story for a little extra boost. If you don’t have an Instagram business profile, you have a couple of options. Simply Measured has a free report…

    Kristi Hines/ Social Media Examinerin Social How To's- 16 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … considering the fact that 74 percent of buyers consult social media before making a purchase decision. The major challenge among business-to-business brands, then, isn’t to be on social media—more than 90 percent of brands already are–but to turn their social media presence into sales engines. With almost 1.7 billion Facebook users and billions more…

    AllFacebookin Social Facebook- 36 readers -
  • Brands Are Still Too Reliant on Engagement Metrics (Report)

    … resources, according to the survey results, probably because businesses still struggle to understand and quantify the value of social media activities. 56 percent of marketers still rely on engagement metrics for indications of success, while only 20.7 percent focused on conversions, which are the better gauge of return on investment. 61 percent…

    AllTwitterin Social Facebook Twitter YouTube- 16 readers -
  • Are Social Marketers Focused On The Wrong Metrics?

    … Social media marketers need to make a more sincere effort toward return on investment, predictability, and profitability. Many marketers seem stuck in the past, worrying about abstract engagement, or even the relatively outdated pageviews metric. Simply Measured co-founder and CPO Adam Schoenfeld identified three barriers to success…

    AllTwitterin Social Facebook Twitter- 18 readers -
  • Social Media Analytics: A Guide on What and How to Measure

    … is that they are accessing platform analytics so their analytics can be only as good as the data provided by the platform! Tools used for Social Media Analytics In the following we have focussed on tools that are dedicated to social media analytics. 1. Simply Measured Simply Measured provides a very comprehensive social media reporting platform that supports…

    Ian Cleary/ RazorSocialin Social How To's- 45 readers -
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