Simply Measured

    • Earned Social Media Shares Trump Owned: What You Need To Know

      Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days, especially where businesses are concerned.

      Heidi Cohen/ Heidi Cohenin Social How To's- 13 readers -
  • 7 Fresh Ways SMBs Are Using Social Media for Marketing

    … your snapchats to your Instagram stories to keep your brand top of mind for all of your followers. For example, Texas sweet tees uses video to remind email subscribers about new promotions. Who has time to check their email these days without being reminded?” (Katie Swett, Weebly) 3. Taking advantage of influencer partnerships. “At Simply Measured…

    Stephanie Miles/ Street Fightin Social Facebook- 26 readers -
  • 5 Signs of a Weak Social Media Campaign

    … that will not only drive your message across to the audience, but is also aimed at soliciting a positive reaction from them, is not easy. But the very strength of your campaign hinges on it. If you go wrong with your ad title, you could see your Ad Relevance Score drop to a low “2/10”, as shown in Facebook’s guide. This guide on the WordStream blog offers…

    AllFacebookin Social Facebook- 16 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 33 readers -
  • How to Optimize Your Instagram Posting Schedule

    … Your Followers Are Online If you have the new Instagram business profile, you can use analytics to find out when the majority of your Instagram followers are online. Tap the Insights icon at the top right of your profile. Tap the Insights icon at the top right. Then tap on the link to see more about your followers, and scroll down to the bottom…

    Kristi Hines/ Social Media Examinerin Social How To's- 11 readers -
  • Video Is Becoming an Important Part of Social Engagement (Report)

    Marketers still face significant challenges when it comes to measuring return on investment on social media. Still, each of the social networks analyzed in the Simply Measured State of Social 2016 report is experiencing some manner of growth and expansion. Let’s take a look at how the established players like Twitter and Facebook are changing, and how your marketing strategy should evolve.

    Inside Facebook- 17 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … is still evolving. Apps like Leadfeeder are changing the game in this regard, though, making it easy to track which pages your anonymous site visitors load, and also providing data on the organizations that your visitors come from. When you’re able to see what content about you interests your sales leads most, you can increase the effectiveness…

    AllFacebookin Social Facebook- 33 readers -
  • Brands Are Still Too Reliant on Engagement Metrics (Report)

    … influencers and personalization, among other advances. Given the evolving nature of well-established platforms like Facebook, YouTube, Twitter and the new models created by the likes of Snapchat and Pinterest, it’s important to understand what social teams need to be most effective. Download the full report for more details about the state of specific social networks and how brands can get the most out of their social media efforts. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter YouTube- 13 readers -
  • Are Social Marketers Focused On The Wrong Metrics?

    … Social media marketers need to make a more sincere effort toward return on investment, predictability, and profitability. Many marketers seem stuck in the past, worrying about abstract engagement, or even the relatively outdated pageviews metric. Simply Measured co-founder and CPO Adam Schoenfeld identified three barriers to success…

    AllTwitterin Social Facebook Twitter- 15 readers -
  • Social Media Analytics: A Guide on What and How to Measure

    … is that they are accessing platform analytics so their analytics can be only as good as the data provided by the platform! Tools used for Social Media Analytics In the following we have focussed on tools that are dedicated to social media analytics. 1. Simply Measured Simply Measured provides a very comprehensive social media reporting platform that supports…

    Ian Cleary/ RazorSocialin Social How To's- 33 readers -
  • How Emoji Intelligence Can Create Actionable Insights

    … Emojis have emerged as a new form of communication. From simple emoticons to a pictographic language all its own. Indeed, depending on the region, emojis can account for up to 60 percent of text on Instagram, and they are being used to tell stories and send hidden messages to those in the know. Even brands have even caught on, with 35 percent…

    AllFacebookin Social How To's- 14 readers -
  • Report: Brand Activity, Engagement Growing on Instagram

    … Measured analyzed more than 2,500 posts and 80 million likes and comments from more than 138 followers of 90 brands in the Interbrand 100 during November of this year. Across all metrics, participation and engagement is up. They found that 90 percent of the included brands now have accounts on the site, compared to nearly 50 percent in 2012…

    AllTwitterin Social- 7 readers -
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