Simply Measured

  • Earned Social Media Shares Trump Owned: What You Need To Know

    … turn to social media for buying decisions. B2B buyers also use social media to make purchase decisions, according to IDC research. To determine which social media shares are most effective to achieve your marketing objectives we’ll examine recent Simply Measured data analysis. Then we’ll show you how to use these findings to maximize your marketing…

    Heidi Cohen/ Heidi Cohenin Social How To's- 21 readers -
  • 7 Fresh Ways SMBs Are Using Social Media for Marketing

    Social media isn’t the newest marketing channel on the block, but it’s certainly one of the most effective. In a recent survey by Infusionsoft, more than half (56%) of small business owners said they planned to increase their social media budgets this year, with Facebook coming in as the top social channel where businesses expect to increase their spending.

    Stephanie Miles/ Street Fight- 29 readers -
  • 5 Signs of a Weak Social Media Campaign

    …. In a different survey of social media marketers published by Simply Measured, only 9.4 percent of marketers are able to quantify the revenue driven by social media marketing efforts. While not proving ROI might be a pointer to the fact that a system is not totally ripe for effective and accurate measurement, or to a lack of the right metrics to do…

    AllFacebookin Social Facebook- 20 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … adopters, B2B companies patterned their approaches after their B2C peers. But while B2C marketers don’t need such a targeted approach to draw new business—anyone can enjoy a Coke or crave KFC—B2B marketers can’t take the same top-of-the-funnel strategy. For niche business services, taking a generalized checklist approach to social media simply…

    AllFacebookin Social Facebook Twitter- 40 readers -
  • How to Optimize Your Instagram Posting Schedule

    … at 7 AM is the time your followers are most active, that might be the best time to publish your main photo or video to your Instagram profile. Then let your followers know about it in your Instagram story for a little extra boost. If you don’t have an Instagram business profile, you have a couple of options. Simply Measured has a free report…

    Kristi Hines/ Social Media Examinerin Social How To's- 12 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … no idea whether their social selling approach is effective. A recent study by Simply Measured found that a whopping 60 percent of companies do not know whether their social media marketing efforts are working or not. It can be difficult correlating random Facebook referrals with their activity on your site, and that’s one area where tracking technology…

    AllFacebookin Social Facebook- 35 readers -
  • Brands Are Still Too Reliant on Engagement Metrics (Report)

    … Social media marketers have been plagued with a number of problems in recent years, and it seems that many find it difficult to keep up with the changing objectives. The 2016 State of Social Marketing report from Simply Measured provides valuable insight into the areas marketers need to work on. Some businesses are becoming more sophisticated…

    AllTwitterin Social Facebook Twitter YouTube- 14 readers -
  • Are Social Marketers Focused On The Wrong Metrics?

    … Social media marketers need to make a more sincere effort toward return on investment, predictability, and profitability. Many marketers seem stuck in the past, worrying about abstract engagement, or even the relatively outdated pageviews metric. Simply Measured co-founder and CPO Adam Schoenfeld identified three barriers to success…

    AllTwitterin Social Facebook Twitter- 17 readers -
  • Social Media Analytics: A Guide on What and How to Measure

    … is that they are accessing platform analytics so their analytics can be only as good as the data provided by the platform! Tools used for Social Media Analytics In the following we have focussed on tools that are dedicated to social media analytics. 1. Simply Measured Simply Measured provides a very comprehensive social media reporting platform that supports…

    Ian Cleary/ RazorSocialin Social How To's- 36 readers -
  • How Emoji Intelligence Can Create Actionable Insights

    … of the Interbrand 100 using emojis in their captions, according to data from Simply Measured. But R.J. Taylor, vice president of product management at local social intelligence software provider Geofeedia, says emojis can also be used as a listening tool, for brands to take action and create better customer experiences in real time. Taylor told…

    AllFacebookin Social How To's- 14 readers -
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