Simply Measured

  • Why Have B2B Brands Fallen Behind on Social Media?

    … adopters, B2B companies patterned their approaches after their B2C peers. But while B2C marketers don’t need such a targeted approach to draw new business—anyone can enjoy a Coke or crave KFC—B2B marketers can’t take the same top-of-the-funnel strategy. For niche business services, taking a generalized checklist approach to social media simply…

    AllFacebookin Social Facebook Twitter- 16 readers -
  • How to Optimize Your Instagram Posting Schedule

    … at 7 AM is the time your followers are most active, that might be the best time to publish your main photo or video to your Instagram profile. Then let your followers know about it in your Instagram story for a little extra boost. If you don’t have an Instagram business profile, you have a couple of options. Simply Measured has a free report…

    Kristi Hines/ Social Media Examinerin Social How To's- 6 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … no idea whether their social selling approach is effective. A recent study by Simply Measured found that a whopping 60 percent of companies do not know whether their social media marketing efforts are working or not. It can be difficult correlating random Facebook referrals with their activity on your site, and that’s one area where tracking technology…

    AllFacebookin Social Facebook- 25 readers -
  • Brands Are Still Too Reliant on Engagement Metrics (Report)

    … influencers and personalization, among other advances. Given the evolving nature of well-established platforms like Facebook, YouTube, Twitter and the new models created by the likes of Snapchat and Pinterest, it’s important to understand what social teams need to be most effective. Download the full report for more details about the state of specific social networks and how brands can get the most out of their social media efforts. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter YouTube- 11 readers -
  • Are Social Marketers Focused On The Wrong Metrics?

    … Social media marketers need to make a more sincere effort toward return on investment, predictability, and profitability. Many marketers seem stuck in the past, worrying about abstract engagement, or even the relatively outdated pageviews metric. Simply Measured co-founder and CPO Adam Schoenfeld identified three barriers to success…

    AllTwitterin Social Facebook Twitter- 12 readers -
  • Social Media Analytics: A Guide on What and How to Measure

    … Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence…

    Ian Cleary/ RazorSocialin Social How To's- 28 readers -
  • How Emoji Intelligence Can Create Actionable Insights

    … of the Interbrand 100 using emojis in their captions, according to data from Simply Measured. But R.J. Taylor, vice president of product management at local social intelligence software provider Geofeedia, says emojis can also be used as a listening tool, for brands to take action and create better customer experiences in real time. Taylor told…

    AllFacebookin Social How To's- 11 readers -
  • Report: Brand Activity, Engagement Growing on Instagram

    … Advertising on Instagram has become an effective and profitable strategy. Social media users are heavily engaged with brands, and brands are learning that Instagram is no longer an option, but a necessity. A report from Simply Measured examines how brands are adopting Instagram, and shows just how much engagement they’ve achieved. Simply…

    AllTwitterin Social- 4 readers -
    Earlier about the same topic:
  • Which Social Analytics Tools Ranked Highly in Customer Service and Market Share?

    … Analytics have become a key component for informing strategy and measuring the effectiveness of social marketing. Even networks like LinkedIn have begun offering analytics tools to members who use the platform for content marketing. But what about broader multi-network models? G2 Crowd, a business software review platform, analyzed the top…

    AllFacebookin Social- 13 readers -
  • Report: Marketers Still Struggle to Measure Social ROI

    … Social media is becoming increasingly entrenched into business practices. What may have seemed like a passing fad has become more sophisticated in the last few years, with companies integrating social into every aspect of business from customer service to market research. Still, with social is not without its challenges and pitfalls. To get…

    AllTwitterin Social- 11 readers -
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