• The Problem That’s Quietly Sabotaging Your Marketing Budget

      The brainstorming process always begins with promise. People sit around a conference room table kicking around potential ideas, and everything seems plausible. Let’s create an infographic to show off our recent study, says the ambitious manager. Sounds good, says the eager junior marketer. Even though the project begins with the best intentions, challenges start to get in the way.

      Dillon Baker/ The Content Strategist- 16 readers -
  • 5 Predictions From The World’s Most Intense Marketing Conference

    … def going to pump you for cliff notes.” It’s true. Over last few days at the SiriusDecisions Summit, I’ve tweeted about marketing and content strategy like a deranged Directioner. I attend a dozen marketing conferences every year, and SiriusDecisions is by far the most intense one I’ve been to—a constant barrage of intriguing frameworks that have my…

    Joe Lazauskas/ The Content Strategist- 19 readers -
  • 3 Hard Content Marketing Truths

    … This week, I’m on a pilgrimage in the desert. No, not the one my Jewish nana really wants me to take; it’s the one my CMO (very easily) talked me into—the SiriusDecisions Summit in Las Vegas, which secretly has the reputation as one of the most insightful marketing events on Earth. Each day, I’ll share what I learn on the ground from…

    Joe Lazauskas/ The Content Strategistin Content- 16 readers -
  • The Content Marketing Journey, in 3 Stages

    …-sheeters, and other key sales enablement resources for our sales team. We integrated lead scoring and marketing automation. We helped Contently continue to grow at a rapid pace, and along the way, we were named the Best B2B Content Marketing by The Drum and the Best Brand Publication by Digiday. By the end of this period, we started to ensure…

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
  • Storytelling Is Not a Strategy

    …, the struggles are real. Creating content at scale is hard. Knowing how to measure its efficacy is even harder. Shortly after joining Contently, I attended a B2B content marketing forum hosted by the research firm SiriusDecisions. As marketing executives went around the room asking questions and talking about our biggest challenges, the topics…

    The Content Strategistin Social Display- 30 readers -
  • Improve Sales With Better Lead Nurturing Programs

    … and advisory firm SiriusDecisions takes a deeper dive into those nurturing programs in her recent Vocus webinar. She first identifies the stages of what she calls a “demand waterfall” for those programs: General inquiries. Marketing qualified leads. Sales accepted leads. Sales qualified leads. Closed/won business. Click to enlarge. Want…

    Erin Feldman/ Vocus Blog- 13 readers -
  • How to Turn B2B Leads into Sales

    … to pitch for the former. SiriusDecisions understands the reality and will present information pertinent to B2B companies in its upcoming Vocus webinar on Wednesday, May 14 at 2 p.m. ET. The global B2B research and advisory firm says integrated, multi-touch campaigns – most often created with marketing automation tools and software – significantly…

    Erin Feldman/ Vocus Blogin How To's- 8 readers -