Siriusdecisions

  • Improve Sales With Better Lead Nurturing Programs

    … and advisory firm SiriusDecisions takes a deeper dive into those nurturing programs in her recent Vocus webinar. She first identifies the stages of what she calls a “demand waterfall” for those programs: General inquiries. Marketing qualified leads. Sales accepted leads. Sales qualified leads. Closed/won business. Click to enlarge. Want…

    Erin Feldman/ Vocus Blog- 11 readers -
  • How to Turn B2B Leads into Sales

    … If you’re in business, be it B2B or B2C, you know that leads are essential to sales. In particular, you know that qualified leads result in more closed sales as well as happier employees and customers. Qualified leads are interested in what you do or sell, making the final purchasing decision that much easier for the latter and that much easier…

    Erin Feldman/ Vocus Blogin How To's- 8 readers -