Siriusdecisions

  • Improve Sales With Better Lead Nurturing Programs

    … and advisory firm SiriusDecisions takes a deeper dive into those nurturing programs in her recent Vocus webinar. She first identifies the stages of what she calls a “demand waterfall” for those programs: General inquiries. Marketing qualified leads. Sales accepted leads. Sales qualified leads. Closed/won business. Click to enlarge. Want…

    Erin Feldman/ Vocus Blog- 11 readers -
  • How to Turn B2B Leads into Sales

    … to pitch for the former. SiriusDecisions understands the reality and will present information pertinent to B2B companies in its upcoming Vocus webinar on Wednesday, May 14 at 2 p.m. ET. The global B2B research and advisory firm says integrated, multi-touch campaigns – most often created with marketing automation tools and software – significantly…

    Erin Feldman/ Vocus Blogin How To's- 8 readers -
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