- Our Blog
At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.
… and advisory firm SiriusDecisions takes a deeper dive into those nurturing programs in her recent Vocus webinar. She first identifies the stages of what she calls a “demand waterfall” for those programs: General inquiries. Marketing qualified leads. Sales accepted leads. Sales qualified leads. Closed/won business. Click to enlarge. Want…
… to pitch for the former. SiriusDecisions understands the reality and will present information pertinent to B2B companies in its upcoming Vocus webinar on Wednesday, May 14 at 2 p.m. ET. The global B2B research and advisory firm says integrated, multi-touch campaigns – most often created with marketing automation tools and software – significantly…