Siriusdecisions

  • What Is a Content Audit and Why Do You Need One?

    … by your company. There are different ways to structure the audit. SiriusDecisions has an intensive seven-step process. Moz, meanwhile, has a good guide for completing one with an eye towards SEO. Whichever template you reference, make sure to include these three key steps: 1. Find every asset produced in a certain time period This is the most…

    Dillon Baker/ The Content Strategistin Content- 13 readers -
  • Emergency Alert: We Need to Rethink Content Strategy

    … Netflix drives how we think about so much: dating, friendship, introversion, internet memes. But I’m a total dork, so when I think of Netflix, the first thing I focus on is content strategy. In a book I co-wrote with Contently founder Shane Snow that’s being published this fall 1, we write about Netflix’s foray into original programming. In 2011…

    Joe Lazauskas/ The Content Strategistin Social Content- 17 readers -
  • The Problem That’s Quietly Sabotaging Your Marketing Budget

    … The brainstorming process always begins with promise. People sit around a conference room table kicking around potential ideas, and everything seems plausible. Let’s create an infographic to show off our recent study, says the ambitious manager. Sounds good, says the eager junior marketer. Even though the project begins with the best intentions…

    Dillon Baker/ The Content Strategist- 17 readers -
  • 3 Hard Content Marketing Truths

    …. Sirius lead researcher Phyllis Davidson laid out some hard truths during the summit: 60-70 percent of content is unused, and not because we forgot about it. Her original research revealed that most content just wasn’t good enough to use. It’s worse than useless; it has the potential to be detrimental to your brand. Hearing this data almost felt…

    Joe Lazauskas/ The Content Strategistin Content- 16 readers -
  • The Content Marketing Journey, in 3 Stages

    …-sheeters, and other key sales enablement resources for our sales team. We integrated lead scoring and marketing automation. We helped Contently continue to grow at a rapid pace, and along the way, we were named the Best B2B Content Marketing by The Drum and the Best Brand Publication by Digiday. By the end of this period, we started to ensure…

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
  • Storytelling Is Not a Strategy

    … At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want…

    The Content Strategistin Social Display- 30 readers -