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Using heading tags in your on-site content is a part of SEO best practices, but sometimes we forget how they affect on-page SEO. Heading tags are the or markup around titles and subtitles found in the source code of your content. Heading tags clarify the content hierarchy and help readers make quick decisions on the relative importance of the content.
… sites I just did it myself. Mike created a filtered and unfiltered view in GA for us. It’s amazing to see just how much referral spam there actually is. For our site, it’s in the thousands. We’ve been using his methods for several months now, and so far it’s worked incredibly well. I encourage you to check it out if you’re still fighting against referral spam in your GA account. The post 📈 How to remove Google Analytics Referral Spam appeared first on Raven Blog. …
… between organic search and conversion, B2B sales don't have the same immediacy. Because it's a much longer sales cycle, the focus tends toward a deeper level of engagement. B2B engagement strategies should take a holistic approach to continuous site improvement. After all, CRO not only affects the way users interact with your site, but also how…