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If you’re not familiar with Google Analytics (GA) referral spam, it’s because you’ve never looked closely at your GA results. Referral spam has been notorious for several years and it’s a constant frustration for marketers who have to provide analytics reports to their clients. Even more frustrating is Google’s lack of action to prevent it.
… are essential to keeping your site serviceable and effective. As I mentioned earlier, A/B testing can be a powerful tool for gauging your audience's preferences. Before you implement any tests, though, you should analyze your current site. Heatmaps are one of the most effective ways to monitor user interactions and behavior on your site. Eye-tracking…