Site Architecture

    • Why Your Site Structure Matters for SEO – Here’s Why #121

      Subdomains, subfolders, or microsites: which is best for organizing the content of your website? In this episode of our Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen asks Eric Enge to cover the pros and cons of each, especially from an SEO perspective. Don’t miss a single episode of Here’s Why with Mark & Eric.

      Eric Enge/ Stone Temple Consultingin SEO- 17 readers -
  • The Value of Log File Analysis

    … Log file analysis is an important tool in any technical SEO audit and really, any regular analysis where you need to better understand how your site is being accessed and crawled by search engines. What Are Log Files and Why Use Them for SEO? Most web servers maintain a log of all access to a website by humans and search engines. Data…

    Eric Enge/ Stone Temple Consulting- 15 readers -
  • SEO Tags Virtual Keynote with Gary Illyes and Eric Enge

    … on a site and you don’t want to have that indexed anymore, then you can suggest search engines with the rel=canonical to actually pick up another page instead of that one and they will pass on pretty much all signals, all relevant signals. Eric: And for the most part, so that the page with the rel=canonical on it doesn’t end up in the index, it still…

    Eric Enge/ Stone Temple Consultingin SEO- 23 readers -
  • Video: Introducing for Technical SEO Best Practices

    … (e.g. canonical tags), website configuration (e.g. mobile site), page elements (e.g. meta description), etc. Rank and SERP: duplicate content, rich snippets, sitelinks, etc. Other topics: information on larger topics such as A/B testing, inventory management, site migration, etc. Also, the site provides a few really handy SEO tools such as an XML…

    RKGBlogin SEO Google- 21 readers -
  • HTTPS Now a Google Ranking Factor: Some Questions Answered

    It isn’t often that Google tells us something that will directly affect site rankings. If they do, it’s often because they want to modify our behavior in a certain direction. We saw this tactic from Google when they first began talking about web performance a few years back, and later announced that site speed is in fact a ranking factor.

    Stone Temple Consulting- 16 readers -
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