Site Architecture

  • Key Misconceptions Still Slow the Acceptance of AMP

    … was structured initially around providing significant speed benefits to news media sites. This approach led to some major limitations in the architecture, as well as some persistent perceptions regarding what AMP is about, and who should be using it. In its early days, Google AMP focused on speed but lacked other functions. So much has changed now.Click…

    Eric Enge/ Stone Temple Consultingin Paid Search- 8 readers -
  • The Complete Guide to Hreflang

    … is in the HTTP header of your documents. Here’s an example of what that can look like: HTTP/1.1 200 OK Content-Type: text/html Link: hreflang=”en-US” Content-Length: 5710 (… rest of your HTTP response headers…) Implementing Hreflang for a Site with Many Translations The third way you can implement hreflang is in an XML sitemap. If you have…

    Stone Temple Consulting- 18 readers -
  • Here’s Why Metadata Matters for SEO – Here’s Why #124

    …: Metadata is information that’s kept in the HTML code of a webpage specifically for search engines to better understand what the page is about. But there’s also a human element, which I’ll discuss later. It consists of a title tag, a meta description, and a meta keywords tag. Mark: All three are equally important for SEO? Eric: Actually no, Mark. All…

    Eric Enge/ Stone Temple Consultingin SEO- 28 readers -
  • Why Your Site Structure Matters for SEO – Here’s Why #121

    … to put the content of their sites, what are their basic choices? Eric: Comes down to three basic buckets: in a root domain, as a subdomain, or in subfolders. Mark: Explain each of those briefly, if you would. Eric: Sure. Your root domain, or more properly, the second level domain, is your main domain, what people tend to think of as your web address…

    Eric Enge/ Stone Temple Consultingin SEO- 26 readers -
  • The Value of Log File Analysis

    … Log file analysis is an important tool in any technical SEO audit and really, any regular analysis where you need to better understand how your site is being accessed and crawled by search engines. What Are Log Files and Why Use Them for SEO? Most web servers maintain a log of all access to a website by humans and search engines. Data…

    Eric Enge/ Stone Temple Consulting- 22 readers -
  • SEO Tags Virtual Keynote with Gary Illyes and Eric Enge

    … On May 5th, 2016 I had the opportunity to do a live video event with Google’s Gary Illyes and we focused on strategies for controlling page indexing, Google’s crawl, and overall site quality. Mark Traphagen then took us through a Q&A session in which we took questions from the audience. Some key areas that brought out key gems include…

    Eric Enge/ Stone Temple Consultingin SEO- 39 readers -
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