Site Architecture

  • Here’s Why Metadata Matters for SEO – Here’s Why #124

    … it, if they match the searcher’s intent better than other results in the page. And then more of them might actually click on your result even if it’s not at the top. Mark: There are some good things you can accomplish with meta data, but are there ways to mess it up? Eric: Sure. Many sites either completely ignore meta data or they misuse it, actually. Mark…

    Eric Enge/ Stone Temple Consultingin SEO- 24 readers -
  • Why Your Site Structure Matters for SEO – Here’s Why #121

    … to put the content of their sites, what are their basic choices? Eric: Comes down to three basic buckets: in a root domain, as a subdomain, or in subfolders. Mark: Explain each of those briefly, if you would. Eric: Sure. Your root domain, or more properly, the second level domain, is your main domain, what people tend to think of as your web address…

    Eric Enge/ Stone Temple Consultingin SEO- 20 readers -
  • The Value of Log File Analysis

    … Log file analysis is an important tool in any technical SEO audit and really, any regular analysis where you need to better understand how your site is being accessed and crawled by search engines. What Are Log Files and Why Use Them for SEO? Most web servers maintain a log of all access to a website by humans and search engines. Data…

    Eric Enge/ Stone Temple Consulting- 17 readers -
  • How Many Pages On My Site has Google Indexed? Measuring Site Indexation

    … How many pages on my site has Google indexed? Getting an accurate answer to this question, especially with larger sites, is actually quite difficult. It’s smart to rely on your own data, that’s for sure. We know that using a site: operator in Google search will yield inaccurate results: Five hundred and something pages seems […] The post How Many Pages On My Site has Google Indexed? Measuring Site Indexation appeared first on Builtvisible. …

    Richard Baxter/ SEOgadgetin Google How To's- 9 readers -
  • SEO Tags Virtual Keynote with Gary Illyes and Eric Enge

    … On May 5th, 2016 I had the opportunity to do a live video event with Google’s Gary Illyes and we focused on strategies for controlling page indexing, Google’s crawl, and overall site quality. Mark Traphagen then took us through a Q&A session in which we took questions from the audience. Some key areas that brought out key gems include…

    Eric Enge/ Stone Temple Consultingin SEO- 25 readers -
  • Video: Introducing TechnicalSEO.info for Technical SEO Best Practices

    … (e.g. canonical tags), website configuration (e.g. mobile site), page elements (e.g. meta description), etc. Rank and SERP: duplicate content, rich snippets, sitelinks, etc. Other topics: information on larger topics such as A/B testing, inventory management, site migration, etc. Also, the site provides a few really handy SEO tools such as an XML…

    RKGBlogin SEO Google- 21 readers -
  • HTTPS Now a Google Ranking Factor: Some Questions Answered

    … It isn’t often that Google tells us something that will directly affect site rankings. If they do, it’s often because they want to modify our behavior in a certain direction. We saw this tactic from Google when they first began talking about web performance a few years back, and later announced that site speed is in fact a ranking factor…

    Stone Temple Consultingin Google- 16 readers -
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