Site Migration

  • HTTPS Migration – What You Need To Know & How We Did It

    …. Obviously migrating on such a large scale is a big job that can’t be taken lightly, but, is it worth heeding the Gary Illye’s advice? We carried out our own site migration in March to find out. What is HTTPS? I will try and keep this brief and untechnical. When you make a connection to a website via HTTP in order to view a page, your device sends…

    State of Digitalin SEO How To's- 24 readers -
  • Five common website redesign and rebranding mistakes to avoid

    …: Behaviour > Site Content > Landing Pages If you get the average sessions and users over 12 months for the section you are going to remove, then subtract this figure from the previous benchmarking figures, you can then forecast organic traffic figures when launching. 3) Messing up redirects Once you have a clear view of how the new website…

    Search Engine Watch- 12 readers -
  • Five things to remember for a smooth, catastrophe-free site migration

    … spending millions on a new site if no one’s going to see it. I recently analysed the impact of what happens when site migrations don’t go to plan. Just take a look at this major high street bank – it’s not hard to imagine how much this downtime cost them; both financially and in terms of their SEO legacy. What were they thinking? This company…

    Search Engine Watch- 14 readers -
  • 5 Sneaky Site Migration Issues that Sometimes Get Overlooked

    … Search Console to find the rest – but the more that you’re able to detect and remedy pre-launch, the better. 2) Unexpected sub-domain changes (e.g. dropping the www.) For a recent site migration, I had the surprise of my life when the website launched and I immediately realised that the web designer had decided to drop the www. part of the domain…

    State of Digital- 9 readers -
  • A Change in Domain Internationalisation Strategy

    … Last year one of my biggest clients decided to re-platform, which was both exciting and bit scary. The reason it was scary was that we decided to migrate the internationalisation of the website from 114 subdomains to a subfolder strategy to consolidate the link equity under a single site. This scale of redirection was more than a little daunting…

    Louis Venter/ State of Digitalin SEO- 13 readers -