Site Optimization

  • 5 Ways Your Event Calendar Can Enhance SEO

    … Search engine optimization (SEO) is an endless battle. On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable…

    Marketing Technology Blogin Social SEO- 10 readers -
  • The Impact of Slow Site Speeds on Your Business

    … Our recent post where we lamented about migrating our site to a new host got a lot of attention. No one wants to shift hosting companies… and especially someone like us that have 30 or so sites that we actively manage. As optimization experts, though, we didn’t have a choice. We could have every page optimized for search, promoted socially…

    Douglas Karr/ Marketing Technology Blogin Content- 14 readers -
  • Not Deploying a Personalized Experience Is Hurting You

    … recent Ecommerce Quarterly report is showing that bounce rates are up, average order values are down and conversion rates continue to decline. Personalization and testing is thwarting this trend… not simply because of optimized recommendations but because sites that are deploying these technologies are acquiring and keeping customers because…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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