Site Speed - Page 2

  • Page speed as a ranking factor: what you need to know

    … It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. For years, we’ve been bombarded by one message: mobile is going to take…

    Yoastin How To's- 31 readers -
  • Metadata and SEO part 2: link rel metadata

    …, or (elements from) a page you link to. If implemented right, DNS prefetching will make sure a browser knows the IP address of the site linked and is ready to show the requested page. An example: Please note that if the website you are prefetching has performance issues, the speed gains might be little, or none. This could even depend on the time…

    Michiel Heijmans/ Yoastin SEO- 16 readers -
  • All you need to master your site speed without getting overwhelmed

    … have been talking about the necessity to speed up your page load for ages. Not only does poor page load time hurt your site usability, but it also hinders your rankings (by screwing your page engagement metrics), conversions, social media marketing campaign performance and so on. Fixing the page load time issue is not that easy though. It does take…

    Ann Smarty/ Search Engine Watch- 32 readers -
  • Performance optimization in an HTTP/2 world

    …. If a simple HTTP/2 test shows you that a site is capable of using HTTP/2, quite a few of the site speed suggestions are moot. Their documentation speaks of “networking round trips” that simply, in an HTTP/2 environment, don’t happen. There are people at Google that understand this, of course. This presentation by Ilya Gregorik in 2015 already shows all of that. Read more: ‘Site speed: tools and suggestions’ » …

    Joost De Valk/ Yoast- 21 readers -
  • How speed affects your site’s performance [infographic]

    … Site speed is an important factor for SEO and conversion, but do we really understand its impact? There is increased online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic. Site speed can significantly affect a user’s decision on whether a visit to a page should…

    Search Engine Watch- 20 readers -
  • How to get Google to crawl your site faster

    … A question that often pops up for sites that are chasing “hot topics” is: how to get Google to crawl our site faster? This could be either because you have a big site and want to see changes faster or because you’re optimizing a news site. There are a few things you can do to improve your crawl speed. We’ll cover them in this post. There…

    Joost De Valk/ Yoastin Google How To's- 25 readers -
  • Google Index set to go ‘mobile-first’ within months

    … behaviour. You’re already aware that more than half of all searches happen on mobile, but also if a page takes more than a few seconds to load, a user will abandon and visit somewhere else. Google has been working to make the user experience for mobile better, by introducing Accelerated Mobile Pages, making site speed a ranking factor and perhaps…

    Christopher Ratcliff/ Search Engine Watchin Google- 39 readers -
  • Three technologies you absolutely must have for better SEO

    …, mobile users performed more internet searches than desktop users. Google knew it had to do something. Enter Mobilegeddon, the algorithm change that Google rolled out on April 22, 2015. It was considered the apocalypse of the internet. Mobilegeddon promoted listings of mobile-friendly websites in the search results. Non-mobile-friendly sites were…

    Matt Morgan/ Search Engine Watch- 28 readers -
  • Google AMP update: who benefits the most?

    … the framework, and Google estimates that there are 4 million new pages being indexed every week. With this latest change, we can expect to see adoption increase precipitously. Who will benefit from implementing AMP? Of course, this raises the question of which sites will benefit the most from AMP. According to Google’s Washington Post case study…

    Search Engine Watch- 21 readers -
  • 10 tips to get your website to the top of Google search

    … concentrating on the more recent developments. 1) Optimise for RankBrain RankBrain is Google’s machine-learning AI system, which has been revealed by Google to one of the top three ranking signals in its vast array of contributing factors. Google uses RankBrain to handle ambiguous or unique questions that have never been asked before. Brand new queries make…

    Christopher Ratcliff/ Search Engine Watch- 33 readers -
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