Site Speed

  • All you need to master your site speed without getting overwhelmed

    … have been talking about the necessity to speed up your page load for ages. Not only does poor page load time hurt your site usability, but it also hinders your rankings (by screwing your page engagement metrics), conversions, social media marketing campaign performance and so on. Fixing the page load time issue is not that easy though. It does take…

    Ann Smarty/ Search Engine Watch- 32 readers -
  • How to scale web design to improve page loading speed

    … You might be thinking, what’s the fuss about website speed? What is important about the average page loading speed? According to Aberdeen Group, a 1-second delay in page load time yields: 11% fewer page views A 16% decrease in customer satisfaction A 7% loss in conversions Amazon reported an increased revenue of 1% for every 100…

    Search Engine Watchin How To's- 28 readers -
  • Page speed as a ranking factor: what you need to know

    … want to compete with the big boys, get a solid ranking for your mobile site and make some money from it, you need to take care of a few things. One of the most important ones is page speed. Become a technical SEO expert with our Technical SEO 1 training! » $ 199€ 199 - Buy now » Info The verdict is in Let’s look at some recent research: according…

    Yoastin How To's- 28 readers -
  • Performance optimization in an HTTP/2 world

    … A revolution is currently going on in the underpinnings of the web. HTTP, the protocol your browser uses to connect to your site, has a new version: HTTP/2. This is not something that should concern the average user, but for web developers, it changes how we do performance optimization entirely. In this short article, I want to explain what…

    Joost De Valk/ Yoast- 20 readers -
  • What may be slowing your site down (and how to fix it)

    … A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. You have to be able to load a page quickly to pull that off. Back in 2012, there was a study that found it takes under 3 seconds for people to decide whether or not your site…

    Ann Smarty/ Search Engine Watchin How To's- 19 readers -
  • Why site speed is as important as ever on the visual web

    … that could make a big difference to your page load speed by refactoring your code. JavaScript Libraries I’ve encountered a number of websites that run big JavaScript libraries that aren’t used on a lot of pages, but they still have to load on every page. Making excessive calls to a large amount of unnecessary JavaScript and CSS files slows down…

    Search Engine Watch- 18 readers -
  • Where SEO and UX meet on your site

    … where SEO and UX meet. Come to think of it, in a lot of ways, SEO simply targets the search engines and UX targets the visitor, both with a shared goal: to provide the best experience possible. Learn how to write engaging copy and how to organize it well on your site: Combine our SEO copywriting and Site structure training. » $249 - Buy now » Info…

    Michiel Heijmans/ Yoastin SEO- 16 readers -
    Earlier about the same topic:
  • Metadata and SEO part 2: link rel metadata

    …, or (elements from) a page you link to. If implemented right, DNS prefetching will make sure a browser knows the IP address of the site linked and is ready to show the requested page. An example: Please note that if the website you are prefetching has performance issues, the speed gains might be little, or none. This could even depend on the time…

    Michiel Heijmans/ Yoastin SEO- 16 readers -
  • Create a website with SEO in mind: Technical pointers

    …; use that as a reference when testing your mobile site yourself. Read more: ‘Mobile SEO: the ultimate guide’ » Local optimization We have written a lot about structured data. Using structured data, you can serve Google your address details in the most convenient way. With for instance JSON, or using our Local SEO for WordPress plugin, you can…

    Michiel Heijmans/ Yoastin SEO- 13 readers -
  • Ask Yoast Case study: SEO for architects

    … into this architectural website to see what improvements can be made to enhance their site’s SEO. First impression The first page we land on is the homepage. We see lots of full screen images of the great work these architects deliver on top of the homepage. Though impressive, the images are shown in a slider. Loyal readers of our blog know that we’re…

    Yoastin SEO- 13 readers -
  • Measuring mobile site speed with Google Lighthouse

    Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with as SEOs, developers, and site owners. Measuring page speed has always been something of a dark art.

    Yoast- 12 readers -
  • What is HTTP/2 and how does it benefit SEO?

    … The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the Internet have changed…

    Search Engine Watchin SEO How To's- 11 readers -
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