Site Structure

    • Related posts need to make sense, not just be there

      Related posts are a way to keep a visitor on your website. People use related posts to reduce the number of visitors that leave your website after reading an article. A related posts section is the glue that binds posts together. Does that mean you have to install a plugin that takes care of this for you? And that you can trust on this to cover your related post optimizations? We don’t think so.

      Michiel Heijmans/ Yoast- 8 readers -
    • Ask Yoast: include taxonomies in XML sitemap?

      Your tag and category pages could be very important pages on your site. If you’re using these pages in the right way, they can boost your site’s SEO. You might wonder if you should also include these taxonomy pages in your XML sitemap. In this Ask Yoast we explain whether you should, and why! Our support team received the following question from a Yoast SEO user: “I just installed Yoast SEO.

      Joost De Valk/ Yoast- 9 readers -
    • Ask Yoast: how to get most out of cornerstone content

      You’ve did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles of your site? This is an issue a lot of our site review customers struggle with. The answer is quite simple though! In this Ask Yoast we’ll explain: “How can I use cornerstone ...

      Joost De Valk/ Yoastin Content How To's- 8 readers -
  • Tagging posts properly for users and SEO

    … for this topic? You shouldn’t make up tags, they should be existing words or phrases. Words people already search for. We optimize most of our tag pages to rank well too. Our Yoast SEO plugin can help you to do so. The content analysis runs a check on your tag archive content, and tells you how to improve it: Moreover you can add a Facebook and Twitter…

    Joost De Valk/ Yoastin SEO- 7 readers -
  • Top 10 Things to Look for in a Performance Marketing Agency

    … Digital marketing is ever-changing and has become increasingly complex as companies look to engage people across multiple channels and bring these interactions together to gain a comprehensive view of their customers. With this evolution comes an amazing opportunity for marketers. They can expect more of their performance marketing agency…

    Acceleration Partnersin SEO- 12 readers -
  • Crafting the perfect shop category page

    … to structure your site and how to write SEO friendly content Checkout $ 15 – Buy this eBook now » More info » Product listings The main section of your category page is, of course, the entire list of products in that category. It’s like the excerpts on your blog but narrowed down to just a few product details. These details combined need to entice…

    Michiel Heijmans/ Yoast- 10 readers -
  • Five ways UX blends with SEO to improve a site’s performance

    …) focuses on target groups of people and usually bases decisions on their design preferences, as well as the industry’s trends, while SEO tends to focus more on the actual site and its data, in order to increase the content’s visibility in search engines. However, there is a spot that these two meet… Google made it very clear in its Webmaster…

    Search Engine Watchin SEO- 14 readers -
  • Flash redux: Form Over Function is Back

    … focusing and lost patience as the sites took long times to load and were difficult to navigate. Plus, Flash did not work on many Apple sites, and they were fundamentally undetectable for search engine optimization (as they were one-page websites with no readable text or category URLs). It was 90 percent form over function. Because of their poor…

    Acceleration Partners- 10 readers -
  • How the Quest for Good UX Can Lead to Great SEO

    … by the business. These feedback buttons were site-wide, so I was obviously intrigued as to what my client was hoping to achieve with them. After a chat with the web development team, it transpired that the main objective was to tackle any bugs in the responsive design as it adapted to different screen sizes. The site was already well optimised…

    State of Digitalin SEO How To's- 11 readers -
  • E-Book: Digital Marketer’s Guide To Success in 2016

    … In the world of digital marketing, the only thing that is constant is change. The break-neck speed at which things change – from new ad technology, algorithmic updates and tracking methods to ad content requirements, devices and consumer expectations – can leave many advertisers overwhelmed and underperforming. But it doesn’t have to. Download…

    Acceleration Partnersin SEO- 13 readers -
  • The site structure of a growing blog

    … It is never easy to set up a new blog. It can take quite some time to get picked up by the search engines. Nevertheless, as your blog starts to grow, you’ll probably face new SEO problems. In the upcoming weeks, I’ll discuss some of the difficulties you might encounter as your blog really starts to grow. How do you come up with new content…

    Marieke Van De Rakt/ Yoast- 10 readers -
  • Blog SEO: befriend the long tail!

    … Focussing on long tail keywords is a great SEO-tactic for blogs. A long tail keyword strategy makes it easy to keep the structure of your blog in good shape. Also, it allows you to gradually get more traffic and to be found by new and motivated audiences. In this second post about blog SEO (read my first blogpost about the importance of blog…

    Marieke Van De Rakt/ Yoastin SEO- 35 readers -
  • redesigned

    … a lot more than just write informative blog posts. Watch my video below to learn more about the most important changes and why they happened: New site structure This redesign didn’t just change the design and visual appearance of our site. Our site structure got a complete overhaul as well. This is most obvious in our menu. You can find two new…

    Joost De Valk/ Yoast- 7 readers -
  • Blog SEO: add categories to your blog!

    … If you write an amazing blog post, you’d like it to help in the ranking of your site, right? If you create awesome content, you’d like people to read it now and be able to find it and read it later. Also, you want new visitors on your site to read some of your older blog posts, right? You want to convert them to loyal readers of your blog. Why…

    Marieke Van De Rakt/ Yoastin SEO- 13 readers -
  • Balancing the Needs of Performance Marketing and Branding

    … This article was originally published on Dynamic Yield. How many times have you landed on a site that looked gorgeous but was almost impossible to use? Or a site so stuffed with SEO copy that it lacked a compelling message? Both are extreme examples of what can happen to an e-commerce site when the balance between branding and performance…

    Acceleration Partnersin Affiliate SEO- 16 readers -
  • What type of content should a cornerstone article be?

    … of content should these pages have? What should you be writing on these pages? And why? What exactly are cornerstone articles? Cornerstone articles are the most important articles on your website. This is the content that exactly reflects your business. These articles should be relatively high in your site structure. In most cases, the homepage…

    Marieke Van De Rakt/ Yoastin Content- 20 readers -
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