Site Structure

    • The sense and nonsense of XML sitemaps

      Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily subject in our support.

      Michiel Heijmans/ Yoast- 12 readers -
    • Yoast internal linking: the making of

      A few weeks ago, we added Yoast internal linking to Yoast SEO Premium for English. We released the same feature for German earlier this week. In this post, I’ll explain how the earlier released Insights laid the groundwork for this feature, how we compose the list of linking suggestions, and why Yoast internal linking is currently only available for a limited set of languages.

      Yoast- 10 readers -
  • Site structure training: now available!

    … You want your site to appear high in the search engines. You want extra traffic and more customers and/or sales. And what you want most, is to outrank the competition. In order to do so, you can apply all kinds of SEO tactics. Structuring your site in such a way that Google can easily understand what’s your most important content, is an essential…

    Marieke Van De Rakt/ Yoast- 8 readers -
  • Why is site structure important?

    … Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google If your site is well…

    Marieke Van De Rakt/ Yoast- 10 readers -
  • Archive SEO: archive by topic, not by date

    … A common practice for many blogs is to use date-based archives for their archive pages. These long lists of links, sorted by month and year, group posts that were made during that period. Although this initially might make sense, it can have an adverse impact on your archive SEO. So how do you optimize your archives for SEO? Archives by date Does…

    Joost De Valk/ Yoastin SEO- 12 readers -
  • We’ve created the fastest related posts ever

    … When we say “related posts for WordPress“, we say “bad performance”. Without using an external service like ElasticSearch, it’s practically impossible to have related posts work fast in WordPress. That’s why we’ve always stayed away from including any related posts plugin on our site. It’s also the reason we haven’t tried to come up…

    Yoast- 8 readers -
  • Site structure: the ultimate guide

    … useful for your visitors (and not just for Google) to read more about the same topic. Keep reading: ‘Tagging post properly for users and SEO’ » Cornerstone content Really important content pages are called cornerstone content. Cornerstone articles are the most important articles on your website. This is the content that exactly reflects your…

    Marieke Van De Rakt/ Yoast- 9 readers -
  • Ask Yoast: how to get most out of cornerstone content

    … explain: “How can I use cornerstone content to make my site rank?” Check out the video or read the answer below! New to SEO? Learn the Basics of SEO in our Basic SEO course » $ 199 - Buy now » Info Get most out of cornerstone content Can’t watch the video? Read this transcript to learn how you’ll benefit from incorporating cornerstone content…

    Joost De Valk/ Yoastin Content How To's- 13 readers -
  • Related posts need to make sense, not just be there

    …, content, tags, categories, and custom taxonomies […].” I’m sure this all makes a lot of sense, and you’ll probably get some related posts that fit your need. Some plugins allow you to add a particular value to for instance the title or content, or group posts by tags. But what you want might not even be a related posts section. What we do at Yoast Site…

    Michiel Heijmans/ Yoast- 10 readers -
  • Ask Yoast: include taxonomies in XML sitemap?

    … Your tag and category pages could be very important pages on your site. If you’re using these pages in the right way, they can boost your site’s SEO. You might wonder if you should also include these taxonomy pages in your XML sitemap. In this Ask Yoast we explain whether you should, and why! Our support team received the following question from…

    Joost De Valk/ Yoast- 12 readers -
  • Tagging posts properly for users and SEO

    … Tags for a post can be hard to choose: in this post I’ll explain why they’re important and how to choose them. One of the hardest things as your site becomes bigger is creating and maintaining a site structure that actually makes sense. Tags and categories can help create that structure, allowing people to easily find the posts that interest them…

    Joost De Valk/ Yoastin SEO- 11 readers -
  • Top 10 Things to Look for in a Performance Marketing Agency

    … Digital marketing is ever-changing and has become increasingly complex as companies look to engage people across multiple channels and bring these interactions together to gain a comprehensive view of their customers. With this evolution comes an amazing opportunity for marketers. They can expect more of their performance marketing agency…

    Acceleration Partnersin SEO- 13 readers -
  • Crafting the perfect shop category page

    … to structure your site and how to write SEO friendly content Checkout $ 15 – Buy this eBook now » More info » Product listings The main section of your category page is, of course, the entire list of products in that category. It’s like the excerpts on your blog but narrowed down to just a few product details. These details combined need to entice…

    Michiel Heijmans/ Yoast- 13 readers -
  • Five ways UX blends with SEO to improve a site’s performance

    …) focuses on target groups of people and usually bases decisions on their design preferences, as well as the industry’s trends, while SEO tends to focus more on the actual site and its data, in order to increase the content’s visibility in search engines. However, there is a spot that these two meet… Google made it very clear in its Webmaster…

    Search Engine Watchin SEO- 16 readers -
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