Site Structure

    • Internal linking for SEO: why and how

      Your content needs links to be able to rank. Google can only find your posts and pages when they’re linked to from somewhere on the web. In addition to that, internal links connect your content and give Google an idea of the structure of your website. They can establish hierarchy on your site, which enables you to give the most important pages and posts more link value than oth ...

      Yoastin SEO How To's- 12 readers -
    • How do I determine what my cornerstone articles are?

      Cornerstone articles are those articles that are most important to your website. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; relatively long articles combining insights from different blog posts. Perhaps you never thought about cornerstone articles before, even if you have your website for quite some time already.

      Marieke Van De Rakt/ Yoastin How To's- 16 readers -
  • What is cornerstone content?

    … Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts…

    Marieke Van De Rakt/ Yoastin Content- 17 readers -
  • Ask Yoast case study: SEO of a mom blog

    … SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows about it of course :-)), and I’ll give…

    Marieke Van De Rakt/ Yoastin SEO- 23 readers -
  • Ask Yoast: Too many links in navigation menu?

    … internal links, for example by having lots of links in your navigation? That’s what this Ask Yoast is about! Jeroen Custers of Agrifirm emailed us with a question regarding navigation links: “We have a top menu with a sub menu on every page of our online shop and in Google Search Console I see that some pages are linked more than 15,000 times…

    Joost De Valk/ Yoast- 15 readers -
  • WordPress archive pages: the tutorial

    … to structure your site well with our Site structure training! » $ 99€ 99 - Buy now » Info Adding the introduction Category, tag and custom taxonomy archives If you want to add an introduction to a category, tag or custom taxonomy archive, you can easily create a custom template file to override the default ones. For example, you can create…

    Yoastin Blogging- 25 readers -
  • Which redirect should I use?

    … As an SEO or site owner, you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new domain, you are going to have to redirect your URLs. You have to tell search engine robots that there has been a change in your URLs and that they have to go somewhere else, temporarily or permanently. Choosing…

    Yoast- 11 readers -
  • My bullets are green, but my post doesn’t rank?!

    … crap is published on your site, without you knowing it. This really happens! Keep reading: ‘WordPress Security’ » Internal linking structure A reason for your post not to end up high in the search engines , could be because other parts of your SEO strategy are not optimized. The structure of your site – the internal linking structure – is a very…

    Marieke Van De Rakt/ Yoast- 23 readers -
  • Yoast internal linking: the making of

    … for a limited set of languages. So what does the internal linking tool do? While working on your post, our internal linking tool will give you suggestions on which posts you could consider linking to because they are about related topics. Linking to these posts will help you create a better site structure. Insights To know which posts we should…

    Yoast- 19 readers -
  • The sense and nonsense of XML sitemaps

    … Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily subject in our support. That might…

    Michiel Heijmans/ Yoast- 19 readers -
  • Site structure training: now available!

    … SEO tactic. Structuring your site can be quite hard though, especially if your site is becoming rather large. That’s why we’re offering a Site structure training as of today! Get this new online Yoast training now for the introductory price of $89! Be quick, after December 22 it will go back to the regular price ($99). Structuring your site…

    Marieke Van De Rakt/ Yoast- 17 readers -
  • Why is site structure important?

    … Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google If your site is well…

    Marieke Van De Rakt/ Yoast- 15 readers -
  • Archive SEO: archive by topic, not by date

    … main archive. We recommend using something like taxonomies! Archives by taxonomy As indicated, people tend to search for posts based on a particular category, tag or some other taxonomy in your site structure. Using these on your posts has an added advantage that your posts will be less likely to be ignored by people searching for a particular…

    Joost De Valk/ Yoastin SEO- 16 readers -
  • We’ve created the fastest related posts ever

    … When we say “related posts for WordPress“, we say “bad performance”. Without using an external service like ElasticSearch, it’s practically impossible to have related posts work fast in WordPress. That’s why we’ve always stayed away from including any related posts plugin on our site. It’s also the reason we haven’t tried to come up…

    Yoast- 15 readers -
  • Site structure: the ultimate guide

    … Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users needs the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. In this ultimate guide…

    Marieke Van De Rakt/ Yoast- 20 readers -
  • Ask Yoast: how to get most out of cornerstone content

    … You’ve did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles of your site? This is an issue a lot of our site review customers struggle with. The answer is quite simple though! In this Ask Yoast we’ll…

    Joost De Valk/ Yoastin Content How To's- 24 readers -
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