Sitecore

Sitecore is a web content management system and customer experience management software company that provides enterprise website, intranet, portal and marketing automation software. The company was founded in 2001 and has offices in Australia, Denmark, Sweden, Canada, Germany, Japan, Netherlands, New Zealand, United Kingdom, Ukraine, and United States.Sitecore's software is built on Microsoft .NET 3.5/4.0. Content can be stored as XML or .NET objects and Sitecore CMS can use either Microsoft SQL Server or Oracle Database for its database storage. Sitecore also allows deployment via Microsoft Azure. Version 7 of Sitecore was released in May 2013.
Posts about Sitecore
  • What Does “Context Marketing” Really Mean?

    … if they want audiences to understand the meaning or relevance of what they’re communicating. At Sitecore, we’ve gone so far as to claim that marketers and digital leaders can only effectively manage the customer experience when they’re marketing in context of how customers have interacted with their brand. Many marketing automation workflows make…

    Marketing Technology Blog- 13 readers -
  • Sitecore vs. Magento: A Detailed Website Platform Comparison

    … your business objectives. Sitecore and Magento are two very different platforms that are used by many businesses in many different verticals on aglobal scale. Both are considered the gold standards amongst their respective competitors. While comparing the two is like comparing apples to oranges—their feature sets are incredibly different—they do…

    ROI Factor Blog- 24 readers -
  • The Top 7 Conversion Optimization Trends for 2015

    … comparing vendor offerings. Traditional Content Management System companies like Sitecore and Kentico have add testing and A/B Testing companies like Adobe Target are adding personalization. This has spawned a new industry category called Customer Experience Management. Something to test in 2015 is where is the line for “over personalization…

    Chris Goward/ WiderFunnel- 41 readers -
  • Top Tips for Developing Personalised User Experience

    … to trigger a productive conversation. Unfortunately, only a handful of websites achieve this successfully. How many websites leverage personalisation? Vast majority of websites still follow a ‘one size fits all’ approach which may work for niche businesses but definitely not work for businesses offering a variety of products and services. Example…

    Polly Pospelova/ State of Digitalin Paid Search Google- 13 readers -
  • Social Media is Not Your Problem

    …Turning Tables “Unselling is not about not selling.” That’s a lot of negatives in one sentence. But Scott’s “unselling” concept is about looking at the lead-up to the sale rather than the sale itself, thereby creating clients for life. Scott Stratten‘s new book, co-written with Alison Kramer, is called UnSelling: The New Customer Experience…

    Jay Baer/ Convince and Convertin Social Content Twitter- 5 readers -
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