Sitecore is a web content management system and customer experience management software company that provides enterprise website, intranet, portal and marketing automation software. The company was founded in 2001 and has offices in Australia, Denmark, Sweden, Canada, Germany, Japan, Netherlands, New Zealand, United Kingdom, Ukraine, and United States.Sitecore's software is built on Microsoft .NET 3.5/4.0. Content can be stored as XML or .NET objects and Sitecore CMS can use either Microsoft SQL Server or Oracle Database for its database storage. Sitecore also allows deployment via Microsoft Azure. Version 7 of Sitecore was released in May 2013.
Posts about Sitecore
  • What Does “Context Marketing” Really Mean?

    … if they want audiences to understand the meaning or relevance of what they’re communicating. At Sitecore, we’ve gone so far as to claim that marketers and digital leaders can only effectively manage the customer experience when they’re marketing in context of how customers have interacted with their brand. Many marketing automation workflows make…

    Marketing Technology Blog- 15 readers -
  • Sitecore vs. Magento: A Detailed Website Platform Comparison

    …, providing a state-of-the-art content management system (CMS) that optimizes the user-experience for each visitor to your site. The product allows organizations to control and own the content that is delivered to prospects through a highly integrated system, offering exquisite scalability options that can fulfil the needs of all organizations. Sitecore…

    ROI Factor Blog- 27 readers -
  • The Top 7 Conversion Optimization Trends for 2015

    … comparing vendor offerings. Traditional Content Management System companies like Sitecore and Kentico have add testing and A/B Testing companies like Adobe Target are adding personalization. This has spawned a new industry category called Customer Experience Management. Something to test in 2015 is where is the line for “over personalization…

    Chris Goward/ WiderFunnel- 47 readers -
  • Top Tips for Developing Personalised User Experience

    … content, whether text, image or video. Leverage Geo location information Geo location information is another excellent piece of information you can use to personalise user experience. You can introduce Geo API lookup into your process to check where the customer is located and embed this information into the website. For example, an airline may use…

    Polly Pospelova/ State of Digitalin Paid Search Google- 15 readers -
  • Social Media is Not Your Problem

    … to the next level. Back in August, the #EverySimpsonsEver marathon recaptured the hearts and minds of Simpsons fans of every generation. Now, the FX Now app is allowing people to share moments of Simpsons episodes going back decades and generally encouraging people to create content surrounding their love of the Simpsons. This is a prime example…

    Jay Baer/ Convince and Convertin Social Content Twitter- 5 readers -
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