Sitecore is a web content management system and customer experience management software company that provides enterprise website, intranet, portal and marketing automation software. The company was founded in 2001 and has offices in Australia, Denmark, Sweden, Canada, Germany, Japan, Netherlands, New Zealand, United Kingdom, Ukraine, and United States.Sitecore's software is built on Microsoft .NET 3.5/4.0. Content can be stored as XML or .NET objects and Sitecore CMS can use either Microsoft SQL Server or Oracle Database for its database storage. Sitecore also allows deployment via Microsoft Azure. Version 7 of Sitecore was released in May 2013.
Posts about Sitecore
  • What Does “Context Marketing” Really Mean?

    … if they want audiences to understand the meaning or relevance of what they’re communicating. At Sitecore, we’ve gone so far as to claim that marketers and digital leaders can only effectively manage the customer experience when they’re marketing in context of how customers have interacted with their brand. Many marketing automation workflows make…

    Marketing Technology Blog- 8 readers -
  • Sitecore vs. Magento: A Detailed Website Platform Comparison

    … your business objectives. Sitecore and Magento are two very different platforms that are used by many businesses in many different verticals on aglobal scale. Both are considered the gold standards amongst their respective competitors. While comparing the two is like comparing apples to oranges—their feature sets are incredibly different—they do…

    ROI Factor Blog- 15 readers -
  • The Top 7 Conversion Optimization Trends for 2015

    … comparing vendor offerings. Traditional Content Management System companies like Sitecore and Kentico have add testing and A/B Testing companies like Adobe Target are adding personalization. This has spawned a new industry category called Customer Experience Management. Something to test in 2015 is where is the line for “over personalization…

    Chris Goward/ WiderFunnel- 32 readers -
  • Social Media is Not Your Problem

    … to retain customers or get them to come back and spend their money again. “The worst thing you can do for customers is say, ‘You’re lined up in the wrong line.’” Un-silo your departments from the top down to prove you’re committed to giving your customers the best experience possible. Holy Social! FX Now and The Simpsons are taking social engagement…

    Jay Baer/ Convince and Convertin Social Content Twitter- 4 readers -
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