Sitecore

Sitecore is a web content management system and customer experience management software company that provides enterprise website, intranet, portal and marketing automation software. The company was founded in 2001 and has offices in Australia, Denmark, Sweden, Canada, Germany, Japan, Netherlands, New Zealand, United Kingdom, Ukraine, and United States.Sitecore's software is built on Microsoft .NET 3.5/4.0. Content can be stored as XML or .NET objects and Sitecore CMS can use either Microsoft SQL Server or Oracle Database for its database storage. Sitecore also allows deployment via Microsoft Azure. Version 7 of Sitecore was released in May 2013.
Posts about Sitecore
  • What Does “Context Marketing” Really Mean?

    … if they want audiences to understand the meaning or relevance of what they’re communicating. At Sitecore, we’ve gone so far as to claim that marketers and digital leaders can only effectively manage the customer experience when they’re marketing in context of how customers have interacted with their brand. Many marketing automation workflows make…

    Marketing Technology Blog- 13 readers -
  • Sitecore vs. Magento: A Detailed Website Platform Comparison

    … When it comes to website development platforms and content management systems, there are a lot of options currently available on the market. Depending on your brand’s industry, the type of products you sell, the services you offer, or even the general size of your business, certain platforms may be better suited for your needs and for achieving…

    ROI Factor Blog- 21 readers -
  • The Top 7 Conversion Optimization Trends for 2015

    … comparing vendor offerings. Traditional Content Management System companies like Sitecore and Kentico have add testing and A/B Testing companies like Adobe Target are adding personalization. This has spawned a new industry category called Customer Experience Management. Something to test in 2015 is where is the line for “over personalization…

    Chris Goward/ WiderFunnel- 39 readers -
  • The Business Model That Will ‘Save’ Journalism

    Advertising, wearables, Oculus, Bitcoin, Snapchat, and sponsored content won’t save Journalism with a capital J. But lateral thinking and a little treeplanting might. I’m not worried about the death of content. The Internet is made of the stuff. Nothing captures the human mind and attention like a great story, and I believe nothing ever will. It’s in our biology.

    Shane Snow/ The Content Strategist- 21 readers -
  • Top Tips for Developing Personalised User Experience

    … content, whether text, image or video. Leverage Geo location information Geo location information is another excellent piece of information you can use to personalise user experience. You can introduce Geo API lookup into your process to check where the customer is located and embed this information into the website. For example, an airline may use…

    Polly Pospelova/ State of Digitalin Paid Search Google- 11 readers -
  • Social Media is Not Your Problem

    …. Social Media Number of the Week: 73 versus 38 Forbes Insights and Sitecore released a new study called “Customers for Life: Technology Strategies for Attracting and Keeping Customers.” It’s full of great statistics and insights, but the numbers that grabbed Jeff’s attention were the fact that 73% of respondents indicated that their CEO was involved…

    Jay Baer/ Convince and Convertin Social Content Twitter- 4 readers -
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