Sitecore

Sitecore is a web content management system and customer experience management software company that provides enterprise website, intranet, portal and marketing automation software. The company was founded in 2001 and has offices in Australia, Denmark, Sweden, Canada, Germany, Japan, Netherlands, New Zealand, United Kingdom, Ukraine, and United States.Sitecore's software is built on Microsoft .NET 3.5/4.0. Content can be stored as XML or .NET objects and Sitecore CMS can use either Microsoft SQL Server or Oracle Database for its database storage. Sitecore also allows deployment via Microsoft Azure. Version 7 of Sitecore was released in May 2013.
Posts about Sitecore
  • What Does “Context Marketing” Really Mean?

    … if they want audiences to understand the meaning or relevance of what they’re communicating. At Sitecore, we’ve gone so far as to claim that marketers and digital leaders can only effectively manage the customer experience when they’re marketing in context of how customers have interacted with their brand. Many marketing automation workflows make…

    Marketing Technology Blog- 13 readers -
  • Sitecore vs. Magento: A Detailed Website Platform Comparison

    … your business objectives. Sitecore and Magento are two very different platforms that are used by many businesses in many different verticals on aglobal scale. Both are considered the gold standards amongst their respective competitors. While comparing the two is like comparing apples to oranges—their feature sets are incredibly different—they do…

    ROI Factor Blog- 22 readers -
  • The Top 7 Conversion Optimization Trends for 2015

    … your users experience, activity and behavior. Continuously running tests, and pushing different interface options. With 2 months of testing, the app was able to grow usage by 22%, increase time spent in the app and generate more engagement via photo sharing from their user base. An example of a mobile A/B test, where a ‘View from my Seat’ learned…

    Chris Goward/ WiderFunnel- 40 readers -
  • Social Media is Not Your Problem

    …Turning Tables “Unselling is not about not selling.” That’s a lot of negatives in one sentence. But Scott’s “unselling” concept is about looking at the lead-up to the sale rather than the sale itself, thereby creating clients for life. Scott Stratten‘s new book, co-written with Alison Kramer, is called UnSelling: The New Customer Experience…

    Jay Baer/ Convince and Convertin Social Content Twitter- 5 readers -
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