Sitelinks

  • Spotted: Is Google Testing Sitelinks for YouTube Videos?

    …, they are incredibly important for the brand because they push the other listings on the page lower, giving the domain a more prominent slice of the first page real estate. They have been around since July 2005 for web listings but a couple of days ago we found sitelinks for an individual YouTube video - something we have never seen in the wild…

    Carla Marshall/ ReelSEOin Social SEO Google YouTube- 17 readers -
  • Standing Out With Google AdWords Extensions

    … underneath your ad, and they look similar to sitelinks, but they’re a lot shorter, and they aren’t links. So they’re just text. So for example, if you wanted to show users that your site or your product is ATOL protected, this is a great thing to use in a call out extension, because maybe you don’t want to waste a whole sitelink telling people…

    Tara West/ Koozai.comin Paid Search EMail Google- 2 readers -
  • New Reporting for Dynamic Sitelinks Coming to AdWords

    … In late July, Google announced the launch of “Dynamic Sitelinks”. This announcement means that ads are eligible to have automated sitelinks on them where Google sees fit. Previously, only those with access to the “labs tab” were able to find data when automated sitelinks were available. This information was found under “annotations…

    Jacob Brown/ PPC Heroin Paid Search Google- 13 readers -
  • Using AdWords Sitelinks to Promote Social Media Accounts

    … your sitelinks to various social media accounts too. Grand Marnier is promoting their Tumblr, Pinterest, Instagram and YouTube accounts with these pay per click ads when you search on their name. While they link to their main website with the main link on their ad, all the sitelinks are to their various social media accounts instead. They are also…

    Jennifer Slegg/ The SEM Postin Social Paid Search- 18 readers -
  • Dynamic Sitelinks – Free Clicks with a Catch

    … Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes have been cosmetic, including one-line text links, larger text sizes, text snippets, and more. All of this has been in the service of driving more clicks to Google advertisers. Their latest update not only offers potential improvements...continue reading … The post Dynamic Sitelinks – Free Clicks with a Catch appeared first on Dex Media. …

    Jonathan Larkin/ Dex Media- 5 readers -
  • Google AdWords Introduces Dynamic Sitelinks

    … On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords. How Do They Work? Dynamic sitelinks will be automatically placed under your regular ad whenever it seems apparent to Google that the user is looking for a specific product or service that your site provides. The examples that Google gives…

    Jacob Brown/ PPC Heroin Paid Search Google- 5 readers -
  • New Dynamic Sitelinks Coming to Google AdWords

    … Pay per click experts know that carefully crafted sitelinks can perform phenomenally well for advertisers, leading them to either the best content on the site, or the content that is most likely to convert well or provide the highest ROI. Unfortunately, we know that some advertisers make a complete mess of their sitelinks, either choosing pages…

    Jennifer Slegg/ The SEM Postin Paid Search Google- 10 readers -
  • Google Stats for Individual Sitelinks

    Looks like Google AdWords has been paying attention to some rants from PPC pros. For a while now we’ve been able to see ad stats when individual sitelinks were shown, but not able to see the stats when the sitelink itself was clicked. As of this week, advertisers are now able to see which portion of ...

    Michelle Morehouse/ Clix Marketing PPC Blog- 2 readers -
  • 3 Key PPC Metrics Are Lying To You. Find Out How

    … like reviews and sitelinks. You also have an elongated headline if your description line 1 has punctuation at the end. These factors drastically change how your ads perform. I've found that ads with punctuation at the end of line 1 perform about 9% better in the top positions, but perform worse on the side. This is because when I take all 70…

    Sam Owen/ Search Engine Landin Paid Search- 25 readers -