• Ensure Bing Ads Are Part Of Your PPC Efforts

    … January 27, 2017 Working in PPC, it is easy to get lost in the “usual” PPC efforts. We tend to focus on what we know and concentrate most of our time with, Google. However, did you know that Bing accounts for roughly 1/3 of the paid advertising search market at 31%? Plus, with more than 100 million unique users that search on Bing…

    PPC Heroin Paid Search- 16 readers -
  • Spotted: Is Google Testing Sitelinks for YouTube Videos?

    … before: YouTube Video Sitelinks in Google Search? While researching a post earlier this week (this one fact fans) we came across something we're sure we haven't seen before - sitelinks on an individual YouTube video in Google search results. We're not sure whether Google is testing this feature but we've spent hours trying to replicate the result…

    Carla Marshall/ ReelSEOin Social SEO Google YouTube- 17 readers -
  • Standing Out With Google AdWords Extensions

    … that you want to show off in your ad as a USP, but that you either don’t want to waste ad text space with, or perhaps they don’t serve the whole sitelink because there’s other points and other pages that you’d rather drive users to with your sitelinks. This is where call out extensions can become useful. So they’re little slots of text that appear…

    Tara West/ Koozai.comin Paid Search EMail Google- 3 readers -
  • New Reporting for Dynamic Sitelinks Coming to AdWords

    … In late July, Google announced the launch of “Dynamic Sitelinks”. This announcement means that ads are eligible to have automated sitelinks on them where Google sees fit. Previously, only those with access to the “labs tab” were able to find data when automated sitelinks were available. This information was found under “annotations…

    Jacob Brown/ PPC Heroin Paid Search Google- 13 readers -
  • Google Clarifies Sitelinks Search Box Usage in Search Results

    … When Google added the new search box in sitelinks within the Google search results, there were certainly many questions about the new feature. Was it guaranteed to display if a webmaster sets it up? Would it only display for certain queries that would lead Google to believe that additional site: search would be warranted? Or was it something…

    Jennifer Slegg/ The SEM Postin SEO Google- 13 readers -
  • Using AdWords Sitelinks to Promote Social Media Accounts

    … your sitelinks to various social media accounts too. Grand Marnier is promoting their Tumblr, Pinterest, Instagram and YouTube accounts with these pay per click ads when you search on their name. While they link to their main website with the main link on their ad, all the sitelinks are to their various social media accounts instead. They are also…

    Jennifer Slegg/ The SEM Postin Social Paid Search- 19 readers -
  • Dynamic Sitelinks – Free Clicks with a Catch

    … Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes have been cosmetic, including one-line text links, larger text sizes, text snippets, and more. All of this has been in the service of driving more clicks to Google advertisers. Their latest update not only offers potential improvements...continue reading … The post Dynamic Sitelinks – Free Clicks with a Catch appeared first on Dex Media. …

    Jonathan Larkin/ Dex Media- 5 readers -
  • Google AdWords Introduces Dynamic Sitelinks

    … On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords. How Do They Work? Dynamic sitelinks will be automatically placed under your regular ad whenever it seems apparent to Google that the user is looking for a specific product or service that your site provides. The examples that Google gives…

    Jacob Brown/ PPC Heroin Paid Search Google- 5 readers -
  • Google Stats for Individual Sitelinks

    … Looks like Google AdWords has been paying attention to some rants from PPC pros. For a while now we’ve been able to see ad stats when individual sitelinks were shown, but not able to see the stats when the sitelink itself was clicked. As of this week, advertisers are now able to see which portion of the ad was clicked on, whether…

    Michelle Morehouse/ Clix Marketing PPC Blogin Paid Search Google- 2 readers -
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