Sitelinks

  • Ensure Bing Ads Are Part Of Your PPC Efforts

    … capabilities, Bing also allows for targeting of location, time of day and device, and demographic (gender and age): Sitelinks While other search and ad platforms all allow sitelink extensions, Bing allows and gives the option to send multiple sitelinks to the same URL. In the same way you should test ad and landing page copy, you could use…

    PPC Heroin Paid Search- 20 readers -
  • Standing Out With Google AdWords Extensions

    … that you want to show off in your ad as a USP, but that you either don’t want to waste ad text space with, or perhaps they don’t serve the whole sitelink because there’s other points and other pages that you’d rather drive users to with your sitelinks. This is where call out extensions can become useful. So they’re little slots of text that appear…

    Tara West/ Koozai.comin Paid Search EMail Google- 3 readers -
  • New Reporting for Dynamic Sitelinks Coming to AdWords

    … In late July, Google announced the launch of “Dynamic Sitelinks”. This announcement means that ads are eligible to have automated sitelinks on them where Google sees fit. Previously, only those with access to the “labs tab” were able to find data when automated sitelinks were available. This information was found under “annotations…

    Jacob Brown/ PPC Heroin Paid Search Google- 13 readers -
  • Google Clarifies Sitelinks Search Box Usage in Search Results

    … When Google added the new search box in sitelinks within the Google search results, there were certainly many questions about the new feature. Was it guaranteed to display if a webmaster sets it up? Would it only display for certain queries that would lead Google to believe that additional site: search would be warranted? Or was it something…

    Jennifer Slegg/ The SEM Postin SEO Google- 16 readers -
  • Using AdWords Sitelinks to Promote Social Media Accounts

    … your sitelinks to various social media accounts too. Grand Marnier is promoting their Tumblr, Pinterest, Instagram and YouTube accounts with these pay per click ads when you search on their name. While they link to their main website with the main link on their ad, all the sitelinks are to their various social media accounts instead. They are also…

    Jennifer Slegg/ The SEM Postin Social Paid Search- 23 readers -
  • Dynamic Sitelinks – Free Clicks with a Catch

    … Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes have been cosmetic, including one-line text links, larger text sizes, text snippets, and more. All of this has been in the service of driving more clicks to Google advertisers. Their latest update not only offers potential improvements...continue reading … The post Dynamic Sitelinks – Free Clicks with a Catch appeared first on Dex Media. …

    Jonathan Larkin/ Dex Media- 5 readers -
  • Google AdWords Introduces Dynamic Sitelinks

    … On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords. How Do They Work? Dynamic sitelinks will be automatically placed under your regular ad whenever it seems apparent to Google that the user is looking for a specific product or service that your site provides. The examples that Google gives…

    Jacob Brown/ PPC Heroin Paid Search Google- 7 readers -
  • New Dynamic Sitelinks Coming to Google AdWords

    … Pay per click experts know that carefully crafted sitelinks can perform phenomenally well for advertisers, leading them to either the best content on the site, or the content that is most likely to convert well or provide the highest ROI. Unfortunately, we know that some advertisers make a complete mess of their sitelinks, either choosing pages…

    Jennifer Slegg/ The SEM Postin Paid Search Google- 18 readers -
  • Google Stats for Individual Sitelinks

    … Looks like Google AdWords has been paying attention to some rants from PPC pros. For a while now we’ve been able to see ad stats when individual sitelinks were shown, but not able to see the stats when the sitelink itself was clicked. As of this week, advertisers are now able to see which portion of the ad was clicked on, whether…

    Michelle Morehouse/ Clix Marketing PPC Blogin Paid Search Google- 2 readers -
  • 3 Key PPC Metrics Are Lying To You. Find Out How

    … search engines that mirror Google like Ask.com or AOL. The CTR of ads showing on the Walmart website search page is so far removed from the CTR of ads on the Google search page that combining them removes almost all meaning from our ad tests. 3. Ad Position Impacts CTR If your ad shows top of page, a lot of things happen. You get ad extensions…

    Sam Owen/ Search Engine Landin Paid Search- 30 readers -
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