Situation

  • Leveraging Agenda-Setting to Earn Your Share of Discussion

    … else, interest in content is shaped by immediacy, situation and news value. When these three criteria are met, journalists and others are more likely to run with the content… and research supports this. Long ago, scholars found nearly half of news stories were substantially based on news releases and other direct information. These are important…

    Rodger Johnson/ Relevance- 14 readers -
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