Skew

  • 3 Key PPC Metrics Are Lying To You. Find Out How

    … wider range of positions? The range our ads fall in. Is our 3.0 average position representative of our ads showing in 2, 3 and 4? Or did we have ads run from 1 to 10? The skew of our ads. Were our ads evenly distributed above and below the average? Did we have a lot of ads in positions 2 and 3 and then a long tail of impressions from 4 through…

    Sam Owen/ Search Engine Landin Paid Search- 33 readers -