• 3 Key PPC Metrics Are Lying To You. Find Out How

    … desktop and mobile. Take a look at this example from one of my accounts: If we had separated our ads by device type, we'd be gaining a significant number of clicks over using only our "winning" ad. 2. Traffic From Google Search Vs. Search Partners Traffic on Google and traffic on Google search partners are not the same thing. They're just not. We…

    Sam Owen/ Search Engine Landin Paid Search- 22 readers -
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