Skift

  • How Skift Is Transforming B2B Travel Content

    … travel news publisher and marketing platform. Launched in July, “Future Cities” also incorporates data from MasterCard’s 2015 Global Destination Cities Index to project models for cities that will exist in years to come. The resulting B2B content, which is both imaginative and razor-sharp, has led target users to spend upwards of five minutes engaging…

    Tessa Wegert/ The Content Strategistin Content How To's- 20 readers -
  • Skift: Facebook a Bad Deal for Advertisers, and Getting Worse

    … by travel site Skift, is “between dying reach, pervasive like fraud, rising ad prices, and bot-driven click fraud, it’s no wonder that one company has written a breakup letter to Facebook while many others are ready to unfriend the social network after paying for promoted posts with underwhelming results.” What are you seeing? The post Skift: Facebook a Bad Deal for Advertisers, and Getting Worse appeared first on Daily Conversions. …

    Daily Conversionsin Social- 9 readers -
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