• How Skift Is Transforming B2B Travel Content

    … travel news publisher and marketing platform. Launched in July, “Future Cities” also incorporates data from MasterCard’s 2015 Global Destination Cities Index to project models for cities that will exist in years to come. The resulting B2B content, which is both imaginative and razor-sharp, has led target users to spend upwards of five minutes engaging…

    Tessa Wegert/ The Content Strategistin Content How To's- 20 readers -
  • Skift: Facebook a Bad Deal for Advertisers, and Getting Worse

    Travel advertisers such as Priceline and TripAdvisor have been very public about the inability of Facebook to deliver buyers to their sites. But the trends are pointing to a much larger issue, according to a new report by ad giant Ogilvy. The report claims that a brand can now reach only 6 percent of its fans organically, down from just over 12 percent six months ago.

    Daily Conversions- 9 readers -
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