Skills

    • We Tried Running Ads on Instagram Stories. Here’s What We Learned

      In March 2017, Instagram release the Instagram Story ads feature to all business accounts. Hootsuite’s social marketing team quickly ran a series of tests using the new ad format. In this post we share with you what our team learned so that you’re set up for success when you give it a try. Bonus: Download a free checklist that reveals the exact steps an adventure photographer ...

      Hootsuitein Social- 16 readers -
  • 7 Things to Know Before Running an Ad Campaign on Instagram

    … When Instagram ads was added to Facebook’s ad offering, many people assumed that the two placements would be nearly identical in terms of best practices, cost, and engagement rates. Not true. Though Facebook and Instagram ads have coalesced well in one ad system, it’s still crucial to consider them as two very unique platforms. They are similar…

    Hootsuitein Social- 13 readers -
  • 4 Types of Facebook Ads You Should Use to Grow Your Business

    … Facebook ads are one of the most popular pay-per-click (PPC) ad platforms, and for good reason. Facebook’s audience is large and diverse, ad engagement is fairly high overall, and the targeting options are impressive—with plenty of room for creativity. It’s easy for businesses to get caught in the trap of getting comfortable with a single ad…

    Hootsuitein Affiliate Social Paid Search- 18 readers -
  • 12 Quick Editing Tips for Social Media Managers

    … JAPADOG is a wonderful little company that operates a food truck and restaurant in my hometown of Vancouver, BC with the stated mission of “making the world happy and alive through hot dogs!” As you can imagine, some JAPADOG fans were devastated when this post appeared on Facebook: As commenters began mourning the closing of the much-loved…

    Hootsuitein Social- 18 readers -
  • Tips for Using Facebook Lookalike Audiences and Google Similar Audiences

    … Remember the days when you’d set up a generic ad campaign, pick a few short-tail keywords, then throw up some ads on Google AdWords—praying for click throughs and conversions to magically appear out of thin air? Those days weren’t very long ago, but thankfully, they’re gone forever. Today ad targeting is smarter and more precise than ever before…

    Hootsuitein Social EMail Google- 21 readers -
  • 3 Essential Facebook Ad Targeting Tips for B2C Businesses

    … The first time you went to create a Facebook ads campaign and got to the targeting section, what was your first thought? Mine was “Wow, this is incredible, you can target anyone.” And then I was immediately overwhelmed because there were so many options and I had no idea how to use them. There an endless number of combinations you can use…

    Hootsuitein Social- 18 readers -
  • Using Twitter Polls to Boost Audience Engagement

    … Getting people to engage with you on social media is not easy. Luckily for you, Twitter polls can help. According to Hootsuite’s social engagement coordinator, Nick Martin, they’re a surefire way to drive engagement. As the host of #HootChat, Martin gave us some expert tips on how polls have worked for him on Hootsuite’s Twitter channel and how…

    Hootsuitein Social- 17 readers -
  • 9 Little-Known Instagram Features You Should Be Using

    … When you know absolutely everything a social network can do, you can surprise your audience and better engage them. There’s been a ton of exciting changes and updates for Instagram as of late. To help you stay on top of the latest features—and teach you how to use them—we’ve created this list. 9 things you didn’t know you could do on Instagram 1…

    Hootsuitein Social- 11 readers -
  • 6 Simple Ways to Lower the Cost of Your Facebook Ads

    … Have you ever been blown away by how easy it is to blow through your social media budget before you know it? This is particularly true if you’re running a lot of Facebook ads that aren’t intentionally optimized to have the lowest cost per click (CPC) possible. A lot of businesses and marketers don’t realize that you don’t have to sacrifice…

    Hootsuitein Social- 14 readers -
  • Land Your Dream Job in Social Media: Resume Template, Tips, Resources

    … The nature of work is changing. As jobs in traditional sectors are lost to automation, entirely new careers paths are emerging in the social sphere. Data analysis from Pew Research Center shows that job categories requiring social, technical, and analytical skills are growing significantly faster than the average for all job categories. Image…

    Hootsuitein Social- 23 readers -
  • A/B Testing on Social Media: How to Do it with Tools You Already Have

    … A/B testing as a marketing strategy goes way back to the days before the internet even existed, when direct mail marketers used it to conduct small tests on a tiny fraction of their contact lists before committing to the massive cost of printing and mailing a campaign. It was a time-consuming process, since they had to start their tests many…

    Hootsuitein Social How To's- 18 readers -
  • 8 Simple Ways to Generate Leads With Social Media

    … Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. You can then pass these leads directly…

    Hootsuitein Social- 28 readers -
  • WhatsApp Marketing for Business: A Guide to Getting Started

    … on WhatsApp means that early adopters can really stand out—if you do it right. Social media moves fast and keeping up with the rate of change—new platforms and shifting best practices—can be tough. Learn the fundamental social media marketing skills you need to stay ahead of the pack with free training from Hootsuite Academy. Learn More The post WhatsApp Marketing for Business: A Guide to Getting Started appeared first on Hootsuite Social Media Management. …

    Hootsuitein Social- 22 readers -
  • The Definitive Guide to Content Curation: Strategies, Tips, and Tools

    … Many of us are curating content without even thinking about it. We’re sharing that quirky New York Times article on Facebook. We’re quoting celebrity tweets and making funny (well, funny to us) quips on Twitter. What is content curation? Content curation is all about mining the internet for material that can be shared on your social networks…

    Hootsuitein Social Content- 26 readers -
  • A Social Media Audit Template and Guide for Marketers

    … to execute a social media marketing audit. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite. What is a social media audit? A social media audit is a regular examination of social channels that represent your brand. The purpose is to ensure that each of your profiles…

    Hootsuitein Social- 28 readers -
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