Skills

  • 7 Things to Know Before Running an Ad Campaign on Instagram

    … makes them undeniably worth it. Instagram’s organic content consistently has some of the highest engagement rates amongst all social media platforms, so it’s not much of a surprise than their ads do as well. Several studies back this up. Forrester’s independent research of Instagram ads concluded that users are 58 times more likely to engage…

    Hootsuitein Social- 13 readers -
  • 3 Essential Facebook Ad Targeting Tips for B2C Businesses

    … The first time you went to create a Facebook ads campaign and got to the targeting section, what was your first thought? Mine was “Wow, this is incredible, you can target anyone.” And then I was immediately overwhelmed because there were so many options and I had no idea how to use them. There an endless number of combinations you can use…

    Hootsuitein Social- 18 readers -
  • Using Twitter Polls to Boost Audience Engagement

    … you can use them to drive engagement for your brand. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 7 million users and learn how you can put the tactics to work for your business. Why polls increase engagement People can respond to a question without the fear of being wrong People are shy…

    Hootsuitein Social- 17 readers -
  • 9 Little-Known Instagram Features You Should Be Using

    … When you know absolutely everything a social network can do, you can surprise your audience and better engage them. There’s been a ton of exciting changes and updates for Instagram as of late. To help you stay on top of the latest features—and teach you how to use them—we’ve created this list. 9 things you didn’t know you could do on Instagram 1…

    Hootsuitein Social- 11 readers -
  • 6 Simple Ways to Lower the Cost of Your Facebook Ads

    … Have you ever been blown away by how easy it is to blow through your social media budget before you know it? This is particularly true if you’re running a lot of Facebook ads that aren’t intentionally optimized to have the lowest cost per click (CPC) possible. A lot of businesses and marketers don’t realize that you don’t have to sacrifice…

    Hootsuitein Social- 14 readers -
  • Land Your Dream Job in Social Media: Resume Template, Tips, Resources

    … a resume template—to help you land a social media job. Table of contents A step-by-step guide to landing a job in social media Social media resume tips Social media resume templates Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite. A step-by-step guide to landing a job…

    Hootsuitein Social- 22 readers -
  • A/B Testing on Social Media: How to Do it with Tools You Already Have

    … A/B testing as a marketing strategy goes way back to the days before the internet even existed, when direct mail marketers used it to conduct small tests on a tiny fraction of their contact lists before committing to the massive cost of printing and mailing a campaign. It was a time-consuming process, since they had to start their tests many…

    Hootsuitein Social How To's- 18 readers -
  • 8 Simple Ways to Generate Leads With Social Media

    … Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. You can then pass these leads directly…

    Hootsuitein Social- 28 readers -
  • The Definitive Guide to Content Curation: Strategies, Tips, and Tools

    … Many of us are curating content without even thinking about it. We’re sharing that quirky New York Times article on Facebook. We’re quoting celebrity tweets and making funny (well, funny to us) quips on Twitter. What is content curation? Content curation is all about mining the internet for material that can be shared on your social networks…

    Hootsuitein Social Content- 26 readers -
  • 10 Underappreciated Skills for Social Media Professionals

    … A social media manager is the ultimate jack-of-all-trades. Whether it’s copywriting, providing customer service, or shooting compelling video, social media managers have the skills needed to keep their audience engaged—and their business on top. I’ve built a list of the top skills social media managers need to master and where to go to hone…

    Hootsuitein Social- 18 readers -
  • A Social Media Audit Template and Guide for Marketers

    … Conducting a social media audit is a key part of a social media marketing plan. This assesses how well your current social media use works for you. There are a number of different steps involved in this process, so we have put together a social media audit template to help you conduct your first (or second, or third…) one more efficiently. Use…

    Hootsuitein Social- 28 readers -
  • 6 Tips for Designing Highly Effective Facebook Cover Photos

    … How much thought did you put into your last Facebook cover photo? If you’re like most small business owners, you probably didn’t put much thought into it at all, which is a shame. Your Facebook photo represents a huge piece of real estate on your Facebook page, yet many businesses flat out waste it. Not only should your cover photo look nice…

    Hootsuitein Social- 15 readers -
  • 10 Types of Social Media and How Each Can Benefit Your Business

    … As a social media pro, you probably already use all the biggest social networks (Facebook, Twitter, LinkedIn) and media sharing sites (Instagram, YouTube, Snapchat), along with maybe a handful of others like Pinterest and Google Plus. But there’s much more to social media than the top social media and media sharing networks. Look beyond those…

    Hootsuitein Social How To's- 29 readers -
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