• Social Media Lessons from a Silicon Valley Veteran

      LinkedIn is one of the biggest social media networks in the world—experiencing a 1,000 percent growth rate in just over 10 years and boasting over 530 million users. At the helm of this powerful social network’s marketing department is chief marketing officer (CMO) Shannon Brayton. Brayton has over two decades of experience working for some of Silicon Valley’s most disruptive ...

      Hootsuite- 18 readers -
    • How to Create the Perfect Facebook Ad in Minutes

      It’s easy to get confused with Facebook advertising. From behavioral targeting to pixel tracking, Facebook offers a bewildering number of targeting options, advertising best practices, and ad formats. In this article, you’ll learn the five elements of successful Facebook ads. I’ll walk you through each step.

      Hootsuitein Social How To's- 19 readers -
    • What it Takes to Create a Great Social Video: A 10-Step Guide

      When it comes to producing great videos for social media that drive engagement and audience growth, there’s no perfect formula. But there are certain ingredients that can go along way to achieving success. In this guide we take you through Hootsuite’s own 10-step video creation process and tell you how we made one of our most successful videos to date (below). 1.

      Hootsuite- 15 readers -
  • 6 YouTube Channels Your Social Team Can Learn From

    … YouTube is a great platform for social media education—you’ve got interviews with the best in the business, tutorials on the latest gadgets, and experts who breakdown otherwise-complicated social media strategies in detail. To save you time, we hunted down the best YouTube channels for social media marketers. Let the learning begin. Bonus: Get…

    Hootsuitein Social- 10 readers -
  • Social Ad Targeting: How to Reach an Audience that Converts

    … Every year, businesses spend billions of dollars advertising on Facebook and Instagram, and it’s no surprise that social media spending in the U.S. alone is expected increase to $17.34 billion in 2019. A primary reason why social media is the perfect place to advertise for any business, is that it gives the advertiser complete control over…

    Hootsuitein How To's- 13 readers -
  • How to Schedule Tweets to Save Time

    … Too many tweets and too little time? No worries. In this guide we’ll show you, a savvy social media pro, how to schedule tweets to save time that can spent engaging your followers. How to schedule tweets on Twitter There are two ways to schedule tweets on Twitter natively. You can do it via the creatives tab (you must have a credit card on file…

    Hootsuitein How To's- 15 readers -
  • 8 Essential Social Media Etiquette Rules for Business

    … There are etiquette guides for almost any situation, from table settings to international business meetings. So it shouldn’t be a surprise that a communication medium as culturally transformative as social media also comes with its own code of common courtesies and customs. Businesses in particular need to adhere to this etiquette, since social…

    Hootsuite- 31 readers -
  • We Tried Running Ads on Instagram Stories. Here’s What We Learned

    … In March 2017, Instagram release the Instagram Story ads feature to all business accounts. Hootsuite’s social marketing team quickly ran a series of tests using the new ad format. In this post we share with you what our team learned so that you’re set up for success when you give it a try. Bonus: Download a free checklist that reveals the exact…

    Hootsuitein Social- 18 readers -
  • 7 Things to Know Before Running an Ad Campaign on Instagram

    … When Instagram ads was added to Facebook’s ad offering, many people assumed that the two placements would be nearly identical in terms of best practices, cost, and engagement rates. Not true. Though Facebook and Instagram ads have coalesced well in one ad system, it’s still crucial to consider them as two very unique platforms. They are similar…

    Hootsuitein Social- 13 readers -
  • 4 Types of Facebook Ads You Should Use to Grow Your Business

    … ad types and placements, businesses will be able to grow their businesses more efficiently through Facebook Ads. Get the most out of your Facebook ad budget with AdEspresso by Hootsuite. The powerful tool makes it easy to create, manage, and optimize Facebook ad campaigns. Learn More The post 4 Types of Facebook Ads You Should Use to Grow Your Business appeared first on Hootsuite Social Media Management. …

    Hootsuitein Affiliate Social Paid Search- 18 readers -
  • 12 Quick Editing Tips for Social Media Managers

    …. But the stakes aren’t always so low. From accidentally tweeting images of national tragedies to unintentionally making light of domestic violence, the world of social media abounds with cautionary tales of brands reeling as slip-ups on social explode into PR disasters. And while there have been some truly horrendous typos on social…

    Hootsuitein Social- 18 readers -
  • Tips for Using Facebook Lookalike Audiences and Google Similar Audiences

    … Remember the days when you’d set up a generic ad campaign, pick a few short-tail keywords, then throw up some ads on Google AdWords—praying for click throughs and conversions to magically appear out of thin air? Those days weren’t very long ago, but thankfully, they’re gone forever. Today ad targeting is smarter and more precise than ever before…

    Hootsuitein Social EMail Google- 21 readers -
  • 3 Essential Facebook Ad Targeting Tips for B2C Businesses

    … in their own right), and to forget that custom and lookalike audiences can be extremely powerful targeting tools when used correctly. Get the most out of your Facebook ad budget with AdEspresso by Hootsuite. The powerful tool makes it easy to create, manage, and optimize Facebook ad campaigns. Learn More The post 3 Essential Facebook Ad Targeting Tips for B2C Businesses appeared first on Hootsuite Social Media Management. …

    Hootsuitein Social- 18 readers -
  • Using Twitter Polls to Boost Audience Engagement

    … Getting people to engage with you on social media is not easy. Luckily for you, Twitter polls can help. According to Hootsuite’s social engagement coordinator, Nick Martin, they’re a surefire way to drive engagement. As the host of #HootChat, Martin gave us some expert tips on how polls have worked for him on Hootsuite’s Twitter channel and how…

    Hootsuitein Social- 17 readers -
  • 9 Little-Known Instagram Features You Should Be Using

    … When you know absolutely everything a social network can do, you can surprise your audience and better engage them. There’s been a ton of exciting changes and updates for Instagram as of late. To help you stay on top of the latest features—and teach you how to use them—we’ve created this list. 9 things you didn’t know you could do on Instagram 1…

    Hootsuitein Social- 11 readers -
  • 6 Simple Ways to Lower the Cost of Your Facebook Ads

    … Have you ever been blown away by how easy it is to blow through your social media budget before you know it? This is particularly true if you’re running a lot of Facebook ads that aren’t intentionally optimized to have the lowest cost per click (CPC) possible. A lot of businesses and marketers don’t realize that you don’t have to sacrifice…

    Hootsuitein Social- 14 readers -
  • Land Your Dream Job in Social Media: Resume Template, Tips, Resources

    … The nature of work is changing. As jobs in traditional sectors are lost to automation, entirely new careers paths are emerging in the social sphere. Data analysis from Pew Research Center shows that job categories requiring social, technical, and analytical skills are growing significantly faster than the average for all job categories. Image…

    Hootsuitein Social- 24 readers -
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