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… based on this information. That helps buyers avoid a scenario in which they target consumers who may have researched a product they can’t afford or have no real intent to purchase. The result is better segment performance. Digital marketers and agencies that engage in programmatic advertising must choose the right data provider to optimize their cost…
The UK based affiliate marketing network Skimlinks has just announced the launch of a new ‘data provider’ service to affiliates promoting products through them. The interesting thing about this new service is that they are using their own publishers to help collect the data, which is then aggregated and distributed back out for use in advertising and other efforts.
… Online advertising has become a holistic endeavor. More industries realize the power of influencer marketing, content marketing, social marketing and other interactive forms that add value for customers and marketers. A study from Skimlinks on “Comtent”–commerce based content–shows its impact on clicks and revenue. Most companies engaged…