• Skimlinks Data Provider Checklist – Asking the Right Questions

    … data providers is the ability to validate predictions in practice. For example, any provider who claims their segments will drive conversions should capture transaction data to confirm that the purchase takes place. Without transaction data, it’s not possible to validate the value proposition. Skimlinks has a programmatic audience targeting service…

    Marketing Technology Blogin Affiliate- 12 readers -
  • How Commerce-Based Content Drives Clicks and Revenue

    … in content marketing are probably already using Comtent marketing. Comtent includes everything from buying guides, customer product reviews and top 10 lists. All of these things help to guide consumers towards other brand content, products and services. Different types of commercial content perform very differently over time. Deals and sales drive…

    AllFacebookin Content How To's- 13 readers -
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