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… in transactions, metadata tracking and other signals that more accurately predict purchasing intent. Skimlinks captures 15 billion shopping intent signals from a network of 1.5 million publisher domains and 20,000 merchants every day. By applying machine learning and enriching analysis in their product intelligence layer, Skimlinks understand…
… The UK based affiliate marketing network Skimlinks has just announced the launch of a new ‘data provider’ service to affiliates promoting products through them. The interesting thing about this new service is that they are using their own publishers to help collect the data, which is then aggregated and distributed back out for use in advertising…
Online advertising has become a holistic endeavor. More industries realize the power of influencer marketing, content marketing, social marketing and other interactive forms that add value for customers and marketers. A study from Skimlinks on “Comtent”–commerce based content–shows its impact on clicks and revenue.