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… data providers is the ability to validate predictions in practice. For example, any provider who claims their segments will drive conversions should capture transaction data to confirm that the purchase takes place. Without transaction data, it’s not possible to validate the value proposition. Skimlinks has a programmatic audience targeting service…
The UK based affiliate marketing network Skimlinks has just announced the launch of a new ‘data provider’ service to affiliates promoting products through them. The interesting thing about this new service is that they are using their own publishers to help collect the data, which is then aggregated and distributed back out for use in advertising and other efforts.
… in content marketing are probably already using Comtent marketing. Comtent includes everything from buying guides, customer product reviews and top 10 lists. All of these things help to guide consumers towards other brand content, products and services. Different types of commercial content perform very differently over time. Deals and sales drive…