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… Until recently, digital marketers and ad agency professionals who were looking to make programmatic ad buys confronted a black box data scenario. Most aren’t engineers or data scientists, and they had to take a leap of faith and trust the data provider’s claims about data quality, reviewing results after implementation — and after the purchase…
The UK based affiliate marketing network Skimlinks has just announced the launch of a new ‘data provider’ service to affiliates promoting products through them. The interesting thing about this new service is that they are using their own publishers to help collect the data, which is then aggregated and distributed back out for use in advertising and other efforts.
… the highest number of affiliate clicks within the first 30 days. Gift guides also perform well during the first month. Other content like buying guides enjoys early success but doesn’t have staying power as time passes. Some of the most stable content, which retains much of its impact even six months after posting, are product reviews and top 10…