Skittles

  • Building Your Athlete Brand via Social Media

    … personal brand and one that he manages carefully and purposefully as a role model for young athletes. Seattle Seahawks running back Marshawn Lynch’s love of Skittles has generated a lot of chatter on social media and throughout the Seahawks’ fan base. Fans noticed Lynch eating the candy on the sideline mid-game and spread the word. Because of his genuine…

    AllTwitterin Social- 21 readers -
  • Rainbow Connection: Should Your Brand Jump for Social Change?

    … brand and your customers. If you have built a reputation for being a trailblazer, then jump in. (And if you’re Skittles or The Oatmeal and your logo has been a rainbow for years, go ahead and play the trailblazer card.) For most brands, coming in once a consensus begins to emerge usually works best. Remember: Consumer sentiment can change quickly…

    AllFacebookin Social- 10 readers -
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