• Building Your Athlete Brand via Social Media

    … personal brand and one that he manages carefully and purposefully as a role model for young athletes. Seattle Seahawks running back Marshawn Lynch’s love of Skittles has generated a lot of chatter on social media and throughout the Seahawks’ fan base. Fans noticed Lynch eating the candy on the sideline mid-game and spread the word. Because of his genuine…

    AllTwitterin Social- 27 readers -
  • Rainbow Connection: Should Your Brand Jump for Social Change?

    … consumers of your brand–are lining up behind big causes. Large-scale changes that used to take decades now can happen in just a few years (and, if Taylor Swift gets involved, change can happen in a few hours). While big brands certainly have both the means and the need to stay on top of these evocative current events and be responsive to the market…

    AllFacebookin Social- 14 readers -
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