Skyhook Wireless

"Skyhook Wireless" is a global location network with more than a billion Wi-Fi access points and millions of venues. Founded in 2003, the company originally began by working on Wi-Fi location and evolved with the idea that hybrid positioning technology,which incorporates Wi-Fi, GPS, cell towers, IP address and device sensors, could improve their location services. Skyhook's database was initially gathered through wardriving, including more than a billion wi-fi access points and 70 percent coverage of population centers in the United States, Canada, Western Europe and selected Asian countries.
Posts about Skyhook Wireless
  • Survey: Nearly 40% of Mobile Users Hesitant to Use Location Services (Infographic)

    … their location data, due to a number of concerns. The study found 50 percent of these hesitant users named ‘privacy concerns’ as the top reason they don’t turn on location services. Twenty-three percent said they didn’t see the value of using location data, while 19 percent were concerned about draining their battery life by using location services…

    AllFacebook- 15 readers -
  • LBMA Podcast: TapSense for Apple Watch, Canopy Labs Founder

    … wants corporations to move more; VoucherPages launches an app; Yummly + Instacart = 1 hour ingredient delivery; Skyhook partners with FiLIP Technologies; Piste.io 3D maps of ski hills. Our guest this week is Woycjech Gryc, founder of Canopy Labs. Top stories of the week 1. WiFi Alliance launches WiFi Aware 9:08 2. RealTalk app 12:40 3. GM’s…

    Asif Khan/ Street Fight- 16 readers -
  • 2015 Mobile/Location-Based Marketing Predictions From 10 Experts

    …, at the right time. Learn from the data you collect and use that to inform future decisions. Mike Schneider, VP of Marketing, Skyhook Wireless This year, we are going to see a bigger push toward the frictionless experience. In other words, look for apps that use the context that users generously share to figure out what they need before they need…

    Aaron Strout/ Marketing Land- 25 readers -
  • 10 Key Mobile/Location-Based Stats That Marketers Need

    … is becoming more fragmented and thus more expensive and less effective. Enter location data as a way to drive greater effectiveness in mobile ads. Content is still king, but context is quickly becoming queen. Source: Skyhook Wireless Location-Based Opportunity. Today, about 67% of photos posted to the internet have an associated location. Locked within…

    Aaron Strout/ Marketing Landin Mobile Google- 26 readers -
  • LBMA Podcast: Urban Airship and Beacons, MapQuest Helps Commuters

    …; MoPub and Juice Mobile team up; Estimote maps the indoors; AirPatrol secures two patents; Path’s best effort is…PathTalk?; xAd teams with Captivate Networks; Shazam is absorbed by Siri; Honeywell brings Google Glass to the air. Our special guest is SchneiderMike, VP of Marketing for Skyhook Wireless. Our resource of the week is Commute by MapQuest…

    Asif Khan/ Street Fight- 4 readers -
  • Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

    … analytics insights that were previously not available in the other apps. Skyhook Plays the Beacon Game, Building Context Into Its Wi-fi Geo-Location Platform (GigaOm) Skyhook Wireless has built one of the world’s largest databases of Wi-Fi access points, creating a geo-location network that can home in on Wi-Fi signals to pinpoint your smartphone…

    Street Fight- 8 readers -
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