Skyhook Wireless

"Skyhook Wireless" is a global location network with more than a billion Wi-Fi access points and millions of venues. Founded in 2003, the company originally began by working on Wi-Fi location and evolved with the idea that hybrid positioning technology,which incorporates Wi-Fi, GPS, cell towers, IP address and device sensors, could improve their location services. Skyhook's database was initially gathered through wardriving, including more than a billion wi-fi access points and 70 percent coverage of population centers in the United States, Canada, Western Europe and selected Asian countries.
Posts about Skyhook Wireless
  • Survey: Nearly 40% of Mobile Users Hesitant to Use Location Services (Infographic)

    … their location data, due to a number of concerns. The study found 50 percent of these hesitant users named ‘privacy concerns’ as the top reason they don’t turn on location services. Twenty-three percent said they didn’t see the value of using location data, while 19 percent were concerned about draining their battery life by using location services…

    AllFacebook- 15 readers -
  • LBMA Podcast: TapSense for Apple Watch, Canopy Labs Founder

    … On Location LBMA Podcast: TapSense for Apple Watch, Canopy Labs Founder 16 January 2015 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: WiFi Aware; The RealTalk app; GM’s At Your Service; TapSense for Apple Watch; Robots invade Lowe’s; Jawbone…

    Asif Khan/ Street Fight- 16 readers -
  • 2015 Mobile/Location-Based Marketing Predictions From 10 Experts

    …, at the right time. Learn from the data you collect and use that to inform future decisions. Mike Schneider, VP of Marketing, Skyhook Wireless This year, we are going to see a bigger push toward the frictionless experience. In other words, look for apps that use the context that users generously share to figure out what they need before they need…

    Aaron Strout/ Marketing Land- 24 readers -
  • 10 Key Mobile/Location-Based Stats That Marketers Need

    …-based activity. In particular, apps that are geo-aware are becoming more and more prevalent. This number is down from 18% in early 2012 by the way.” Source: Pew Internet Mobile Internet Usage. More time spent on internet via smartphones than laptops/desktops. Web designers and architects: take notice. This is no longer your father’s internet…

    Aaron Strout/ Marketing Landin Mobile Google- 25 readers -
  • LBMA Podcast: Urban Airship and Beacons, MapQuest Helps Commuters

    …; MoPub and Juice Mobile team up; Estimote maps the indoors; AirPatrol secures two patents; Path’s best effort is…PathTalk?; xAd teams with Captivate Networks; Shazam is absorbed by Siri; Honeywell brings Google Glass to the air. Our special guest is SchneiderMike, VP of Marketing for Skyhook Wireless. Our resource of the week is Commute by MapQuest…

    Asif Khan/ Street Fight- 4 readers -
  • Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

    … at providing consumers with easy ways to quickly find and book local housecleaners and home services providers are heating up, with frontrunners like Handy and Homejoy enjoying major investments from well-known venture firms like Revolution, Google Ventures, and Redpoint Ventures. Ebay Teams Up With Autobutler To Launch A Car Repair Quote Comparison…

    Street Fight- 8 readers -
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