Skyword

Skyword Inc, a content marketing platform and service provider, is headquartered in Boston, Massachusetts and has an office in Pittsburgh, Pennsylvania.
Posts about Skyword
  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 20 readers -
  • Consumer Views of Branded Video Marketing on the Rise

    … views, ReelSEO reports, compared to 90 campaigns which generated just under 70 million views back in 2009. In other words, video views for major nonprofit campaigns increased by a whopping 857 percent in just six years. The signs are clear: Online video marketing works, whether for a product announcement or a nonprofit campaign. Smart video storytelling earns eyeballs. A strong content marketing strategy can help brands create moving stories that connect with viewers. This article originally appeared on Skyword. …

    Krystal Overmyer/ Relevancein Content YouTube- 18 readers -
  • Driving Quality Leads: Better Than Going Viral

    …, it’s another effective way of driving leads into your database directly from your blog content. Experiment with each of these strategies to see which works for your business and with your particular audience. This article originally appeared on Skyword. …

    Brian Honigman/ Relevancein Content- 19 readers -
  • 17 Content Marketing Predictions for 2015

    … platforms (Kapost, NewsCred, Skyword) into marketing automation platforms, content management systems, and email service providers will be the most requested need by Q3 2015. —Ray Cheng, VP of Marketing 6. At least 10 prominent content marketers will offer real case studies showing real, measurable business results from doing great content. —Neil…

    The Content Strategistin Social Content YouTube- 28 readers -
  • As a Content Marketing Tool, Retargeting Offers Rich Rewards

    … also contributing to better retargeting efforts. The cost of that content can be split between content and retargeting strategies, and the original content can also be promoted on social media while appearing in organic—and even paid—online searches. This type of double-duty isn’t only important to maximize the value of content marketing; it’s also another way to get content in front of audiences and drive traffic back to the business. This article originally appeared on Skyword. …

    Jonathan Crowl/ Relevancein Social Display Content Google Facebook Twitter Retargeting- 12 readers -
  • How to Measure the Value of Native Advertising

    … Native Advertising, Paid Media There’s undoubtedly widespread interest in native advertising among publishers and brands as a new way of reaching audiences with engaging content that brings more value to a reader than traditional ads. According to Shareaholic, 70 percent of people want to learn about products through content rather than…

    Brian Honigman/ Relevancein Social How To's- 20 readers -
  • Mobile Content Strategy Offers Access to Growing Market

    … to shop through mobile devices, they are also conducting related activity through their smartphones and tablets. Content writing is an effective means of targeting these mobile consumers specifically. By tailoring content for a mobile audience, consumer satisfaction can increase, and mobile-minded content marketing strategists will start to see better returns on their investments. This article originally appeared on Skyword. …

    Jonathan Crowl/ Relevancein Social Content- 9 readers -
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