Skyword

Skyword Inc, a content marketing platform and service provider, is headquartered in Boston, Massachusetts and has an office in Pittsburgh, Pennsylvania.
Posts about Skyword
  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 21 readers -
  • Consumers Value Video Content Authenticity and Ratings

    … Content Marketing, Executive's Corner, Owned Media, Shared Media For better or for worse, online consumers value authentic content, even when they aren’t entirely sure they trust that content. That’s where online reviews and ratings can make (or break) your firm. According to a recent YouGov report, 87 percent of Americans value online star…

    Jonathan Crowl/ Relevancein Social Content- 13 readers -
  • Consumer Views of Branded Video Marketing on the Rise

    … views, ReelSEO reports, compared to 90 campaigns which generated just under 70 million views back in 2009. In other words, video views for major nonprofit campaigns increased by a whopping 857 percent in just six years. The signs are clear: Online video marketing works, whether for a product announcement or a nonprofit campaign. Smart video storytelling earns eyeballs. A strong content marketing strategy can help brands create moving stories that connect with viewers. This article originally appeared on Skyword. …

    Krystal Overmyer/ Relevancein Content YouTube- 19 readers -
  • Driving Quality Leads: Better Than Going Viral

    … to know, and identify common trends from your customer service channels to see which industry pain points your blog could help address. Connect Premium Content Begin creating an ecosystem of content that encourages internal interactions, especially when it comes to driving conversions from premium content on your blog. As mentioned previously…

    Brian Honigman/ Relevancein Content- 22 readers -
  • How Using LinkedIn and Other Social Platforms Helps Content Marketing Succeed

    … traffic. It brought about a larger content strategy where Intel would publish stories without any initial spend and then promote only those that were gaining traction within hours of going live. Using this tactic, Intel has managed to double the amount of monthly uniques. The proliferation of social media has gone beyond just sharing and liking, with marketers and publishers both taking hard looks at available channels and weaving social into their content and distribution strategies. This article originally appeared on Skyword.…

    Riley Wilson/ Relevancein Content How To's- 8 readers -
  • 17 Content Marketing Predictions for 2015

    … Chase, Content Strategist 7. The term “snackable content” will mercifully be put out of its misery. —Sam Slaughter, VP of Content 8. “Distribution” and “audience growth” will be the biggest content marketing buzzwords of 2015. Now that brands are creating content, it’s time for them to start creating long-term relationships with people. —Joe…

    The Content Strategistin Social Content YouTube- 31 readers -
  • Content Mapping Is a Winning Strategy to Deepen Customer Relationships

    … content. Ninety-one percent of B2C marketers segment their content in some way, according to a report from CMI and MarketingProfs. This targeted writing approach gives brands the ability to deliver content to a specific consumer segment when they need it. By using content mapping, brands can better understand what buyers want and create content relevant to them. This article originally appeared on Skyword.…

    Krystal Overmyer/ Relevancein SEO Content- 7 readers -
  • As a Content Marketing Tool, Retargeting Offers Rich Rewards

    … also contributing to better retargeting efforts. The cost of that content can be split between content and retargeting strategies, and the original content can also be promoted on social media while appearing in organic—and even paid—online searches. This type of double-duty isn’t only important to maximize the value of content marketing; it’s also another way to get content in front of audiences and drive traffic back to the business. This article originally appeared on Skyword. …

    Jonathan Crowl/ Relevancein Social Display Content Google Facebook Twitter Retargeting- 13 readers -
  • How to Measure the Value of Native Advertising

    … of an impact your content made on readers or viewers. By analyzing the social shares your sponsored content generates, you’ll likely be able to see the brand lift achieved by leveraging a publisher’s brand equity. In other words, you’ll get a better idea of the trust you’re developing with customers by sponsoring content on a trusted publisher’s website…

    Brian Honigman/ Relevancein Social How To's- 22 readers -
  • Mobile Content Strategy Offers Access to Growing Market

    … to shop through mobile devices, they are also conducting related activity through their smartphones and tablets. Content writing is an effective means of targeting these mobile consumers specifically. By tailoring content for a mobile audience, consumer satisfaction can increase, and mobile-minded content marketing strategists will start to see better returns on their investments. This article originally appeared on Skyword. …

    Jonathan Crowl/ Relevancein Social Content- 11 readers -
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