Skyword

Skyword Inc, a content marketing platform and service provider, is headquartered in Boston, Massachusetts and has an office in Pittsburgh, Pennsylvania.
Posts about Skyword
  • Study: Brand Content Drives Massive Brand Lift

    … more likely to purchase software and services from our competitors. On a scale of 1–10, how likely are you to recommend Contently to a friend or colleague? This question is meant to calculate your brand’s net promoter score (NPS). It’s a simple calculation that factors in the number of users who are promoters (9–10 rating) versus detractors (0–6…

    The Content Strategistin EMail Content- 22 readers -
  • Consumers Value Video Content Authenticity and Ratings

    … Content Marketing, Executive's Corner, Owned Media, Shared Media For better or for worse, online consumers value authentic content, even when they aren’t entirely sure they trust that content. That’s where online reviews and ratings can make (or break) your firm. According to a recent YouGov report, 87 percent of Americans value online star…

    Jonathan Crowl/ Relevancein Social Content- 15 readers -
  • Consumer Views of Branded Video Marketing on the Rise

    … views, ReelSEO reports, compared to 90 campaigns which generated just under 70 million views back in 2009. In other words, video views for major nonprofit campaigns increased by a whopping 857 percent in just six years. The signs are clear: Online video marketing works, whether for a product announcement or a nonprofit campaign. Smart video storytelling earns eyeballs. A strong content marketing strategy can help brands create moving stories that connect with viewers. This article originally appeared on Skyword. …

    Krystal Overmyer/ Relevancein Content YouTube- 27 readers -
  • Driving Quality Leads: Better Than Going Viral

    … to know, and identify common trends from your customer service channels to see which industry pain points your blog could help address. Connect Premium Content Begin creating an ecosystem of content that encourages internal interactions, especially when it comes to driving conversions from premium content on your blog. As mentioned previously…

    Brian Honigman/ Relevancein Content- 30 readers -
  • How Using LinkedIn and Other Social Platforms Helps Content Marketing Succeed

    … traffic. It brought about a larger content strategy where Intel would publish stories without any initial spend and then promote only those that were gaining traction within hours of going live. Using this tactic, Intel has managed to double the amount of monthly uniques. The proliferation of social media has gone beyond just sharing and liking, with marketers and publishers both taking hard looks at available channels and weaving social into their content and distribution strategies. This article originally appeared on Skyword.…

    Riley Wilson/ Relevancein Content How To's- 9 readers -
  • 17 Content Marketing Predictions for 2015

    … platforms (Kapost, NewsCred, Skyword) into marketing automation platforms, content management systems, and email service providers will be the most requested need by Q3 2015. —Ray Cheng, VP of Marketing 6. At least 10 prominent content marketers will offer real case studies showing real, measurable business results from doing great content. —Neil…

    The Content Strategistin Social Content YouTube- 34 readers -
  • Content Mapping Is a Winning Strategy to Deepen Customer Relationships

    … content. Ninety-one percent of B2C marketers segment their content in some way, according to a report from CMI and MarketingProfs. This targeted writing approach gives brands the ability to deliver content to a specific consumer segment when they need it. By using content mapping, brands can better understand what buyers want and create content relevant to them. This article originally appeared on Skyword.…

    Krystal Overmyer/ Relevancein SEO Content- 13 readers -
  • As a Content Marketing Tool, Retargeting Offers Rich Rewards

    … also contributing to better retargeting efforts. The cost of that content can be split between content and retargeting strategies, and the original content can also be promoted on social media while appearing in organic—and even paid—online searches. This type of double-duty isn’t only important to maximize the value of content marketing; it’s also another way to get content in front of audiences and drive traffic back to the business. This article originally appeared on Skyword. …

    Jonathan Crowl/ Relevancein Social Display Content Google Facebook Twitter Retargeting- 17 readers -
  • How to Measure the Value of Native Advertising

    … this advertisement spurs within the publication’s audience. This data can help your marketing team identify patterns in behavior and proactively account for these actions in the future to help drive more quality conversions. Social Sharing When a user likes, shares, comments, tweets, or takes another action with your sponsored content, your…

    Brian Honigman/ Relevancein Social How To's- 34 readers -
  • Mobile Content Strategy Offers Access to Growing Market

    … to shop through mobile devices, they are also conducting related activity through their smartphones and tablets. Content writing is an effective means of targeting these mobile consumers specifically. By tailoring content for a mobile audience, consumer satisfaction can increase, and mobile-minded content marketing strategists will start to see better returns on their investments. This article originally appeared on Skyword. …

    Jonathan Crowl/ Relevancein Social Content- 16 readers -
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