Skyword

Skyword Inc, a content marketing platform and service provider, is headquartered in Boston, Massachusetts and has an office in Pittsburgh, Pennsylvania.
Posts about Skyword
  • Study: Brand Content Drives Massive Brand Lift

    …, Scripted, and Skyword) and media brands we admire (the Content Marketing Institute, The New York Times, and Condé Nast). Engaged and unengaged subscribers alike rated Contently more than twice as highly as each of our SaaS competitors. We found that surprising, but even more surprising was how well we rated in comparison to the media brands we…

    The Content Strategistin EMail Content- 22 readers -
  • Consumer Views of Branded Video Marketing on the Rise

    … views, ReelSEO reports, compared to 90 campaigns which generated just under 70 million views back in 2009. In other words, video views for major nonprofit campaigns increased by a whopping 857 percent in just six years. The signs are clear: Online video marketing works, whether for a product announcement or a nonprofit campaign. Smart video storytelling earns eyeballs. A strong content marketing strategy can help brands create moving stories that connect with viewers. This article originally appeared on Skyword. …

    Krystal Overmyer/ Relevancein Content YouTube- 22 readers -
  • Driving Quality Leads: Better Than Going Viral

    … to know, and identify common trends from your customer service channels to see which industry pain points your blog could help address. Connect Premium Content Begin creating an ecosystem of content that encourages internal interactions, especially when it comes to driving conversions from premium content on your blog. As mentioned previously…

    Brian Honigman/ Relevancein Content- 28 readers -
  • 17 Content Marketing Predictions for 2015

    … platforms (Kapost, NewsCred, Skyword) into marketing automation platforms, content management systems, and email service providers will be the most requested need by Q3 2015. —Ray Cheng, VP of Marketing 6. At least 10 prominent content marketers will offer real case studies showing real, measurable business results from doing great content. —Neil…

    The Content Strategistin Social Content YouTube- 32 readers -
  • Content Mapping Is a Winning Strategy to Deepen Customer Relationships

    … content. Ninety-one percent of B2C marketers segment their content in some way, according to a report from CMI and MarketingProfs. This targeted writing approach gives brands the ability to deliver content to a specific consumer segment when they need it. By using content mapping, brands can better understand what buyers want and create content relevant to them. This article originally appeared on Skyword.…

    Krystal Overmyer/ Relevancein SEO Content- 10 readers -
  • As a Content Marketing Tool, Retargeting Offers Rich Rewards

    Content Distribution, Paid Media Recently, retargeting has become a widespread content marketing tool across many types of digital campaigns: According to the Performance Marketer’s Retargeting Guide, 88 percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion or purchase.

    Jonathan Crowl/ Relevance- 15 readers -
  • Mobile Content Strategy Offers Access to Growing Market

    … Mobile, Owned Media, Shared Media Time spent in mobile apps increased by 21 percent in the past year, continuing an upward trend. Consumers are spending more overall online time on their mobile devices—according to data from Localytics, the average session length within a mobile app remained consistent at 5.7 minutes, but consumers are now…

    Jonathan Crowl/ Relevancein Social Content- 12 readers -
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