Skyword

Skyword Inc, a content marketing platform and service provider, is headquartered in Boston, Massachusetts and has an office in Pittsburgh, Pennsylvania.
Posts about Skyword
  • Study: Brand Content Drives Massive Brand Lift

    … more likely to purchase software and services from our competitors. On a scale of 1–10, how likely are you to recommend Contently to a friend or colleague? This question is meant to calculate your brand’s net promoter score (NPS). It’s a simple calculation that factors in the number of users who are promoters (9–10 rating) versus detractors (0–6…

    The Content Strategistin EMail Content- 22 readers -
  • Consumer Views of Branded Video Marketing on the Rise

    … Content Marketing, Owned Media, Shared Media Consumers are devouring branded video, and the trend shows no sign of stopping. Branded video views hit 2.9 billion in the third quarter of 2014—the highest ever, Visible Measures reports (see graph at right). Moreover, brands claim that online video marketing is effective. Seventy percent…

    Krystal Overmyer/ Relevancein Content YouTube- 21 readers -
  • Driving Quality Leads: Better Than Going Viral

    …. As a result, they’ll learn more about your offerings. If your blog isn’t covering topics of value to your intended audience, then the rest of these tips won’t work to drive an increase in quality leads. To find out what to cover on your blog, access your Web analytics to see what has worked in the past, survey your customer base about what they want…

    Brian Honigman/ Relevancein Content- 24 readers -
  • How Using LinkedIn and Other Social Platforms Helps Content Marketing Succeed

    … traffic. It brought about a larger content strategy where Intel would publish stories without any initial spend and then promote only those that were gaining traction within hours of going live. Using this tactic, Intel has managed to double the amount of monthly uniques. The proliferation of social media has gone beyond just sharing and liking, with marketers and publishers both taking hard looks at available channels and weaving social into their content and distribution strategies. This article originally appeared on Skyword.…

    Riley Wilson/ Relevancein Content How To's- 8 readers -
  • 17 Content Marketing Predictions for 2015

    … Chase, Content Strategist 7. The term “snackable content” will mercifully be put out of its misery. —Sam Slaughter, VP of Content 8. “Distribution” and “audience growth” will be the biggest content marketing buzzwords of 2015. Now that brands are creating content, it’s time for them to start creating long-term relationships with people. —Joe…

    The Content Strategistin Social Content YouTube- 31 readers -
  • As a Content Marketing Tool, Retargeting Offers Rich Rewards

    Content Distribution, Paid Media Recently, retargeting has become a widespread content marketing tool across many types of digital campaigns: According to the Performance Marketer’s Retargeting Guide, 88 percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion or purchase.

    Jonathan Crowl/ Relevance- 14 readers -
  • How to Measure the Value of Native Advertising

    … this advertisement spurs within the publication’s audience. This data can help your marketing team identify patterns in behavior and proactively account for these actions in the future to help drive more quality conversions. Social Sharing When a user likes, shares, comments, tweets, or takes another action with your sponsored content, your…

    Brian Honigman/ Relevancein Social How To's- 24 readers -
  • Mobile Content Strategy Offers Access to Growing Market

    … to shop through mobile devices, they are also conducting related activity through their smartphones and tablets. Content writing is an effective means of targeting these mobile consumers specifically. By tailoring content for a mobile audience, consumer satisfaction can increase, and mobile-minded content marketing strategists will start to see better returns on their investments. This article originally appeared on Skyword. …

    Jonathan Crowl/ Relevancein Social Content- 11 readers -
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