Skyword

Skyword Inc, a content marketing platform and service provider, is headquartered in Boston, Massachusetts and has an office in Pittsburgh, Pennsylvania.
Posts about Skyword
  • Study: Brand Content Drives Massive Brand Lift

    …: If you can produce content good enough to compel a reader to subscribe to your newsletter, they’re likely to have a good opinion of your brand even if they don’t click your emails regularly. We also wanted to gauge these ratings against a couple of benchmarks: our competitors in the SaaS content marketing space (Kapost, NewsCred, Opal, Percolate…

    The Content Strategistin EMail Content- 21 readers -
  • Consumers Value Video Content Authenticity and Ratings

    … Content Marketing, Executive's Corner, Owned Media, Shared Media For better or for worse, online consumers value authentic content, even when they aren’t entirely sure they trust that content. That’s where online reviews and ratings can make (or break) your firm. According to a recent YouGov report, 87 percent of Americans value online star…

    Jonathan Crowl/ Relevancein Social Content- 12 readers -
  • Consumer Views of Branded Video Marketing on the Rise

    … the viewership of brand-driven and audience-driven videos across hundreds of the Web’s most popular video sites. But the surge in branded video views isn’t limited to electronics. Nonprofits are also seeing a significant response to their online video marketing efforts. Nonprofits launched 146 major campaigns last year, generating nearly 670 million…

    Krystal Overmyer/ Relevancein Content YouTube- 19 readers -
  • Driving Quality Leads: Better Than Going Viral

    …, while secondary goals include driving engagement, increasing visibility, and building trust. Your blog often captures the attention of individuals at the top of the marketing funnel, near the awareness stage, which presents an opportunity for your business to actively try to convert these readers into leads to engage with later. Here are some tips…

    Brian Honigman/ Relevancein Content- 20 readers -
  • How Using LinkedIn and Other Social Platforms Helps Content Marketing Succeed

    Content Marketing, Content Promotion, LinkedIn, Owned Media, Shared Media Using LinkedIn and other social media channels as a distribution strategy is a new approach marketers are using to take their campaigns beyond the creation of relatable, click-worthy content. According to MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America study, ...

    Riley Wilson/ Relevance- 7 readers -
  • 17 Content Marketing Predictions for 2015

    … platforms (Kapost, NewsCred, Skyword) into marketing automation platforms, content management systems, and email service providers will be the most requested need by Q3 2015. —Ray Cheng, VP of Marketing 6. At least 10 prominent content marketers will offer real case studies showing real, measurable business results from doing great content. —Neil…

    The Content Strategistin Social Content YouTube- 30 readers -
  • Content Mapping Is a Winning Strategy to Deepen Customer Relationships

    … content. Ninety-one percent of B2C marketers segment their content in some way, according to a report from CMI and MarketingProfs. This targeted writing approach gives brands the ability to deliver content to a specific consumer segment when they need it. By using content mapping, brands can better understand what buyers want and create content relevant to them. This article originally appeared on Skyword.…

    Krystal Overmyer/ Relevancein SEO Content- 7 readers -
  • As a Content Marketing Tool, Retargeting Offers Rich Rewards

    … also contributing to better retargeting efforts. The cost of that content can be split between content and retargeting strategies, and the original content can also be promoted on social media while appearing in organic—and even paid—online searches. This type of double-duty isn’t only important to maximize the value of content marketing; it’s also another way to get content in front of audiences and drive traffic back to the business. This article originally appeared on Skyword. …

    Jonathan Crowl/ Relevancein Social Display Content Google Facebook Twitter Retargeting- 12 readers -
  • How to Measure the Value of Native Advertising

    … of an impact your content made on readers or viewers. By analyzing the social shares your sponsored content generates, you’ll likely be able to see the brand lift achieved by leveraging a publisher’s brand equity. In other words, you’ll get a better idea of the trust you’re developing with customers by sponsoring content on a trusted publisher’s website…

    Brian Honigman/ Relevancein Social How To's- 21 readers -
  • Mobile Content Strategy Offers Access to Growing Market

    … to shop through mobile devices, they are also conducting related activity through their smartphones and tablets. Content writing is an effective means of targeting these mobile consumers specifically. By tailoring content for a mobile audience, consumer satisfaction can increase, and mobile-minded content marketing strategists will start to see better returns on their investments. This article originally appeared on Skyword. …

    Jonathan Crowl/ Relevancein Social Content- 9 readers -
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