Skyword

Skyword Inc, a content marketing platform and service provider, is headquartered in Boston, Massachusetts and has an office in Pittsburgh, Pennsylvania.
Posts about Skyword
  • Study: Brand Content Drives Massive Brand Lift

    When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce, it’s trackable, and there’s a game plan in place.

    The Content Strategist- 22 readers -
  • Consumer Views of Branded Video Marketing on the Rise

    … of the quarter’s total views. That increase helped branded views surge overall by more than 73 percent from a year ago. Samsung led the pack in Q3 with the “Galaxy Note 4 – Official Introduction” video, which boasts over 24.4 million YouTube views. Visual Measures estimates the total “true reach” of this video at nearly double that amount, which combines…

    Krystal Overmyer/ Relevancein Content YouTube- 29 readers -
  • Driving Quality Leads: Better Than Going Viral

    …, it’s another effective way of driving leads into your database directly from your blog content. Experiment with each of these strategies to see which works for your business and with your particular audience. This article originally appeared on Skyword. …

    Brian Honigman/ Relevancein Content- 33 readers -
  • How Using LinkedIn and Other Social Platforms Helps Content Marketing Succeed

    … traffic. It brought about a larger content strategy where Intel would publish stories without any initial spend and then promote only those that were gaining traction within hours of going live. Using this tactic, Intel has managed to double the amount of monthly uniques. The proliferation of social media has gone beyond just sharing and liking, with marketers and publishers both taking hard looks at available channels and weaving social into their content and distribution strategies. This article originally appeared on Skyword.…

    Riley Wilson/ Relevancein Content How To's- 9 readers -
  • 17 Content Marketing Predictions for 2015

    … platforms (Kapost, NewsCred, Skyword) into marketing automation platforms, content management systems, and email service providers will be the most requested need by Q3 2015. —Ray Cheng, VP of Marketing 6. At least 10 prominent content marketers will offer real case studies showing real, measurable business results from doing great content. —Neil…

    The Content Strategistin Social Content YouTube- 36 readers -
  • Content Mapping Is a Winning Strategy to Deepen Customer Relationships

    … content. Ninety-one percent of B2C marketers segment their content in some way, according to a report from CMI and MarketingProfs. This targeted writing approach gives brands the ability to deliver content to a specific consumer segment when they need it. By using content mapping, brands can better understand what buyers want and create content relevant to them. This article originally appeared on Skyword.…

    Krystal Overmyer/ Relevancein SEO Content- 15 readers -
  • As a Content Marketing Tool, Retargeting Offers Rich Rewards

    Content Distribution, Paid Media Recently, retargeting has become a widespread content marketing tool across many types of digital campaigns: According to the Performance Marketer’s Retargeting Guide, 88 percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion or purchase.

    Jonathan Crowl/ Relevance- 17 readers -
  • Mobile Content Strategy Offers Access to Growing Market

    … Mobile, Owned Media, Shared Media Time spent in mobile apps increased by 21 percent in the past year, continuing an upward trend. Consumers are spending more overall online time on their mobile devices—according to data from Localytics, the average session length within a mobile app remained consistent at 5.7 minutes, but consumers are now…

    Jonathan Crowl/ Relevancein Social Content- 17 readers -
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