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… publications in your area.” Here are some interesting studies to note: The Top 14 Social Media Metrics Tracked by Marketers A recent study from McKinsey & Company and Duke University’s Fuqua School of Business reveals 6 in 10 U.S. marketers track hits, visits and page views when evaluating the success of their social media campaigns. Other…
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Tests New Way to Make a Purchase on Twitter: “For a small percentage of U.S. users (that will grow over time), some tweets from [Twitter’s] test partners will feature a Buy but ...