Smaato

  • Smaato CEO: ‘Location Tells Much More About a User Than Anything Else’

    …. How big a role does location-based marketing play within the adtech industry these days? One of the big differentiators between online and mobile is that in mobile location plays a much bigger role. Location tells much more about a user than anything else. Location helps to better understand users, put them in categories, and categories allow…

    Street Fight- 8 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … formats, like text and image ads, Smaato found mobile video ads deliver 11 times higher eCPMs (effective cost per thousand impressions) for publishers, at a 1,042 percent uplift. In a statement, Ragnar Kruse, CEO and co-founder of Smaato, commented: Mobile video advertising is showing enormous growth potential, helping publishers to boost…

    AllTwitterin Mobile- 18 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … interested in being passive consumers than they are in being active participants, and Snapchat provides an invaluable opportunity for brands to begin building a two-way relationship If you are able to create something people love, like Gatorade did, you’ll knock it out of the park. If not, your ad campaign may end up being unwelcome and invisible. Ragnar Kruse is the founder and CEO of mobile ad platform Smaato. …

    AllTwitter- 18 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    …. Specifically, in Q4 2015, zip or postal code data could increase eCPMs (effective cost per thousand impressions) by 74 percent, while GPS coordinates could increase eCPMs by 162 percent. Similarly, in Q4 2015, male gender data could increase eCPMs by 115 percent, while female gender data could increase eCPMs by 177 percent. Overall, eCPMs for ad…

    Inside Facebookin Mobile- 16 readers -
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