Smaato

  • Smaato CEO: ‘Location Tells Much More About a User Than Anything Else’

    …. How big a role does location-based marketing play within the adtech industry these days? One of the big differentiators between online and mobile is that in mobile location plays a much bigger role. Location tells much more about a user than anything else. Location helps to better understand users, put them in categories, and categories allow…

    Street Fight- 11 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … Mobile advertising platform Smaato released its Q1 2016 Global Trends in Mobile Advertising report, which highlighted the growth of mobile ad spending from Q1 2015 to Q1 2016. Specifically, Smaato said global ad spend on its platform increased 89 percent from Q1 2015 to Q1 2016. Breaking this growth down by region, Smaato’s report showed…

    AllTwitterin Mobile- 24 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … interested in being passive consumers than they are in being active participants, and Snapchat provides an invaluable opportunity for brands to begin building a two-way relationship If you are able to create something people love, like Gatorade did, you’ll knock it out of the park. If not, your ad campaign may end up being unwelcome and invisible. Ragnar Kruse is the founder and CEO of mobile ad platform Smaato. …

    AllTwitter- 26 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … ad spending in Q4 2015, with a 1,246 percent increase. Elsewhere, when comparing global ad spending within apps with that of ad spending on the mobile Web, Smaato found ad spending within apps accounted for 78 percent of mobile ad spending in Q4 2015, up from 65 percent in Q4 2014. On the other hand, the mobile Web’s share of ad spending decreased…

    Inside Facebookin Mobile- 21 readers -
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