Smaato

  • Smaato CEO: ‘Location Tells Much More About a User Than Anything Else’

    … Founded in 2005, San Francisco-based Smaato provides a platform for mobile app publishers to monetize their operations through in-app marketing. In July, the company rolled out a demand-side platform that helps companies such as Yahoo, AOL, and Google choose which traffic they want to buy from ads. Street Fight caught up with the company’s CEO…

    Street Fight- 7 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … Mobile advertising platform Smaato released its Q1 2016 Global Trends in Mobile Advertising report, which highlighted the growth of mobile ad spending from Q1 2015 to Q1 2016. Specifically, Smaato said global ad spend on its platform increased 89 percent from Q1 2015 to Q1 2016. Breaking this growth down by region, Smaato’s report showed…

    AllTwitterin Mobile- 14 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … with inanimate objects twerking in a basement. Or Dunkin Donuts’ attempt to leverage the hashtag and Generation Z slang with #BreakfastWhenevs”–not only are consumers unlikely to share these ads, but they can have a negative impact on the brand. The key to creating a successful ad campaign in today’s world lies in a brand’s ability to offer…

    AllTwitter- 15 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … Advertising platform Smaato has released its Q4 2015 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. increased 174 percent year-over-year, from Q4 2014 to Q4 2015. In addition, while the U.S. is still the most valuable ad market in the world, Smaato found China experienced the largest growth in mobile…

    Inside Facebookin Mobile- 15 readers -
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