Smaato

  • Smaato CEO: ‘Location Tells Much More About a User Than Anything Else’

    … Founded in 2005, San Francisco-based Smaato provides a platform for mobile app publishers to monetize their operations through in-app marketing. In July, the company rolled out a demand-side platform that helps companies such as Yahoo, AOL, and Google choose which traffic they want to buy from ads. Street Fight caught up with the company’s CEO…

    Street Fight- 9 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … Mobile advertising platform Smaato released its Q1 2016 Global Trends in Mobile Advertising report, which highlighted the growth of mobile ad spending from Q1 2015 to Q1 2016. Specifically, Smaato said global ad spend on its platform increased 89 percent from Q1 2015 to Q1 2016. Breaking this growth down by region, Smaato’s report showed…

    AllTwitterin Mobile- 24 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …, but it’s not exactly something that can be manufactured. When brands try, there’s a high chance that it will come off forced and inauthentic, which drives millennials away for good. Take Mountain Dew’s “twerking” commercial. Twerking may have emerged as a viral internet phenomenon, but Mountain Dew didn’t win any points for its bizarre ads…

    AllTwitter- 23 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … impressions without data increased 42 percent year-over-year on Smaato’s platform, while eCPMs for ad impressions with data increased 120 percent. In a statement, Ragnar Kruse, CEO and co-founder of Smaato, commented: Data truly is the new mobile currency. It’s a win-win-win. Making use of this data maximizes revenue for publishers, it allows advertisers…

    Inside Facebookin Mobile- 20 readers -
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