Smaato

  • Smaato CEO: ‘Location Tells Much More About a User Than Anything Else’

    … Founded in 2005, San Francisco-based Smaato provides a platform for mobile app publishers to monetize their operations through in-app marketing. In July, the company rolled out a demand-side platform that helps companies such as Yahoo, AOL, and Google choose which traffic they want to buy from ads. Street Fight caught up with the company’s CEO…

    Street Fight- 12 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … on the Smaato platform in Q1 2016, at 52 percent. Arts and entertainment apps were followed by hobbies and interests apps (15 percent) and society apps (nine percent). Breaking the arts and entertainment app category down into subcategories, Smaato found music apps accounted for 59 percent of ad impressions in the arts and entertainment category…

    AllTwitterin Mobile- 25 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … unveiled sponsored creation tools for brands to create ads with facial-recognition selfie lenses and geofilters. It is also offering the services of its creative partners to help brands build snap ads, including new formats like “expandable” snap ads. The Snapchat advertising revolution underscores that advertising is becoming content and brands…

    AllTwitter- 28 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    …. Specifically, in Q4 2015, zip or postal code data could increase eCPMs (effective cost per thousand impressions) by 74 percent, while GPS coordinates could increase eCPMs by 162 percent. Similarly, in Q4 2015, male gender data could increase eCPMs by 115 percent, while female gender data could increase eCPMs by 177 percent. Overall, eCPMs for ad…

    Inside Facebookin Mobile- 23 readers -
Get the top posts daily into your mailbox!