• Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … Mobile advertising platform Smaato released its Q1 2016 Global Trends in Mobile Advertising report, which highlighted the growth of mobile ad spending from Q1 2015 to Q1 2016. Specifically, Smaato said global ad spend on its platform increased 89 percent from Q1 2015 to Q1 2016. Breaking this growth down by region, Smaato’s report showed…

    AllTwitterin Mobile- 13 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … interested in being passive consumers than they are in being active participants, and Snapchat provides an invaluable opportunity for brands to begin building a two-way relationship If you are able to create something people love, like Gatorade did, you’ll knock it out of the park. If not, your ad campaign may end up being unwelcome and invisible. Ragnar Kruse is the founder and CEO of mobile ad platform Smaato. …

    AllTwitter- 12 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … Advertising platform Smaato has released its Q4 2015 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. increased 174 percent year-over-year, from Q4 2014 to Q4 2015. In addition, while the U.S. is still the most valuable ad market in the world, Smaato found China experienced the largest growth in mobile…

    Inside Facebookin Mobile- 14 readers -
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