Small Agencies

An advertising agency or ad agency or advert agency is a service based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce television commercials and radio commercials as part of an advertising campaign.
Posts about Small Agencies
  • What I Learned In AdWords Can Help You

    … I once moderated a focus group for Google where we split the participants into two groups: small agencies and large agencies. One key difference I saw between the groups was their willingness to share best practices. The small agencies seemed reluctant to share for fear of giving their competition an edge. The larger and more successful ones…

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO Google- 25 readers -
  • Doing digital on a budget: How 5 shops created great work on the cheap

    … In digital, you either adapt or you die. Metabolisms are faster, the need for flexibility is unparalleled and great things have to be accomplished on increasingly shrinking client budgets. What’s an agency to do? “Design to a cost,” said Mark DiMassimo, CEO of DiMassimo Goldstein. “Creativity is not coming in with a $10 million idea that we…

    Digidayin How To's- 5 readers -
  • The agency CEO who finds she can have it all

    …. Since then, she has managed to turn it into one of the biggest small agencies in the business: Today, the firm counts AT&T, Delta and Keurig among its clients. Digiday recently spoke with Napier, who shared her thoughts on team sports, collaboration (before it was a buzzword), and women in business. Excerpts: Growing up, you were really…

    Shareen Pathak/ Digiday- 5 readers -
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