Small Agencies

An advertising agency or ad agency or advert agency is a service based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce television commercials and radio commercials as part of an advertising campaign.
Posts about Small Agencies
  • SearchCap: Yahoo Directory, Google Lyrics & Santa On Christmas

    … penalties, and many speculated that these were related […] What I Learned In AdWords Can Help You I once moderated a focus group for Google where we split the participants into two groups: small agencies and large agencies. One key difference I saw between the groups was their willingness to share best practices. The small agencies seemed reluctant to share for fear of giving their competition an edge. The larger and more […] …

    Barry Schwartz/ Search Engine Landin Paid Search SEO Google- 12 readers -
  • What I Learned In AdWords Can Help You

    …-engaged-click (CPEC), a calculated metric that helps him optimize accounts. By looking at Google Analytics data like time on site and bounce rate, he’s able to determine which clicks lead to engaged users. He can then spend more for those clicks because they’re more likely to turn into a macro conversion in the long run. Having this metric…

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO Google- 24 readers -
  • Doing digital on a budget: How 5 shops created great work on the cheap

    … can’t produce.” Rather than pitching dream projects, agencies need to figure out how to achieve the same effect while staying in the black. “That’s where the creativity is.” Here are a few ways that the best small agencies do more with less — and still turn out great digital work. Raid the client’s filing cabinet With a staff numbering 35, Almighty…

    Digidayin How To's- 3 readers -
  • The agency CEO who finds she can have it all

    …. Since then, she has managed to turn it into one of the biggest small agencies in the business: Today, the firm counts AT&T, Delta and Keurig among its clients. Digiday recently spoke with Napier, who shared her thoughts on team sports, collaboration (before it was a buzzword), and women in business. Excerpts: Growing up, you were really…

    Shareen Pathak/ Digiday- 4 readers -
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