Small And Midsized Businesses

  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … for entrepreneurs and small and midsized businesses, using a payroll or HR platform helps cut costs early on, freeing up time to make real moves and scale your brand. A few to try: Sage, Patriot, Due and Inova for payroll, and TSheets, BambooHR and Greenhouse for HR. Marketing insights Social marketing still requires a human element, but automated…

    Mary C. Long/ AllTwitter- 13 readers -
  • How Are Marketers and SMBs Using Social Video? (Report)

    … that their motivation to use video was competitors already engaging in video creation. One issue behind slow adoption could simply be a lack of in-house video capabilities. 57 percent and 50 percent of those surveyed have video editing software, but when it comes to capture technology, less than 50 percent have access to a DSLR (digital single-lens reflex camera…

    AllTwitterin How To's- 8 readers -
  • Mobile Apps Have Disrupted Your World, So Why Not Your Business?

    … a mom-and-pop or small or midsized business: How does this apply to you? First, let’s talk innovation–where all great ideas begin in any company: The process for developing new ideas is a dynamic one at MasterCard, to be sure. It hosts competitive “Innovation Express” events around the world each year, challenging teams to prototype and present…

    Mary C. Long/ AllTwitter- 9 readers -
  • A Complete Guide to Facebook’s Q2 2016 Earnings Call

    … personal assistant for Messenger, and Zuckerberg obliged: We’ve released the Messenger platform M bot in the last six months–F8 was the big announcement there. And I think since then, I think we’ve announced we have more than 10,000 bots in the system, which are basically making it so that different businesses can build automated ways to communicate…

    David Cohen/ AllFacebookin Facebook Retargeting YouTube- 11 readers -
  • What’s Next for Social Video? (Infographic)

    … Video has become a driving force behind engagement on social media. Indeed, social media users spend more time watching video than ever before, and providing video has positive impacts on conversion, audience retention and a number of other metrics. A new infographic from Animoto examines the tactics businesses are employing to capitalize…

    AllTwitterin Facebook YouTube- 12 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    …, remarketing audience, you will choose one of two things–“Impressions” or “Conversions”–and then manual bid based on the suggested bid that Facebook provides. I usually place my bids at the top one-third of the suggested bid, but you should test this out on your own. If you have a holiday sale–say Memorial Day or Black Friday–you will have some stiff…

    AllFacebookin Facebook- 8 readers -
  • 2016 Facebook and Instagram Awards Winners

    … Facebook announced the winners of its 2016 Facebook and Instagram Awards. The social network highlighted the following trends among this year’s entries in an email to SocialTimes: More than three-quarters of winning entries from Europe and the Middle East included a video component, with that figure reaching 80 percent in the Asia-Pacific…

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
  • Microsoft Launches Sprightly Digital Content Creation App on iOS

    … Following its release on Android in February, Microsoft released Sprightly on iOS. The Microsoft Garage application was designed to help small and midsized businesses create digital content without the need to hire designers. The Sprightly app allows users to create fliers, catalogs, price lists, e-cards and coupons. Users first select…

    AllFacebookin Content- 11 readers -
  • How to Optimize Pinterest for Business

    … Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits. This capacity to realize and analyze return on investment makes Pinterest a serious marketing tool…

    AllTwitterin Social How To's- 13 readers -
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