Small And Midsized Businesses

  • SMBs Plan to Increase Digital Marketing Budgets (Report)

    … that small and midsized businesses plan to take this year. The GetResponse study of 200 U.S.-based SMB decision-makers was conducted at the end of 2016 and provides insight into both the trends that lead the marketing industry as a whole and the specifics for SMBs. Overall, 70 percent of the study participants said their digital and web-based marketing…

    AllFacebookin Social Mobile EMail- 25 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • Instagram’s Jim Squires Shares 7 Predictions for SMBs in 2017

    … like Hyperlapse and Boomerang allow anyone to create engaging and relevant videos in just minutes. SMBs will deepen customer relationships: Customers crave real-time engagement with brands, as do small businesses with their customers. SMBs will continue to make strides in 2017 to connect directly with their customers, be it through calls, texts…

    David Cohen/ AllFacebookin Mobile Facebook- 34 readers -
  • Small Business Owners Aren’t Using Instagram (Survey)

    … Small and midsized businesses with fewer resources and smaller social marketing teams usually allocate their resources carefully, which likely means focusing on fewer sites with larger audiences. With less overhead for social campaigns, small businesses could be more agile and take more chances. Yet most seem reluctant to take a chance on a non…

    AllTwitterin Social- 13 readers -
  • Millennials Driving Change in Marketing, Media (Report)

    … examines how millennials influence marketing and what that means for the industry. Millennial marketers are adapting to the changing market a lot faster than their baby boomer counterparts. Among the 500 small and midsized businesses surveyed, millennials spend 58 percent of their budget on digital media, compared with 14 percent of boomers. Similarly…

    AllFacebook- 28 readers -
  • What Twitter Moments Means for Small Businesses

    … A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly, Fox News, NASA and BuzzFeed. Then, a little over two months ago, Twitter opened up the Moments feature to a broader group of creators…

    AllTwitterin Social Twitter- 27 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … for entrepreneurs and small and midsized businesses, using a payroll or HR platform helps cut costs early on, freeing up time to make real moves and scale your brand. A few to try: Sage, Patriot, Due and Inova for payroll, and TSheets, BambooHR and Greenhouse for HR. Marketing insights Social marketing still requires a human element, but automated…

    Mary C. Long/ AllTwitter- 26 readers -
  • The Secret to Executing a Successful Agile Marketing Plan

    … into the segments that are responsible for the most revenue. For example, an office-supply company might know, based on sales data, that its primary customers are small and midsized businesses in the U.S. But this is not enough. Brands should also turn to second- and third-party data to construct a more holistic profile of these segments. For instance…

    AllTwitter- 33 readers -
  • How Are Marketers and SMBs Using Social Video? (Report)

    … Video is becoming a core part of social engagement, but how are marketers adapting their strategy in attempts to capture views and users? The 2016 Social Video Forecast from Animoto surveyed 1,000 professional marketers and 1,000 small and midsized business owners to see what changes they plan to implement over the course of the next year…

    AllTwitterin How To's- 19 readers -
  • Follow the Millennials: The Driving Force Behind Changes to SMB Marketing

    … to influence before your start jabbering. Although these ideas and recommendations may seem overwhelming for small businesses, it is important to take the lead from millennials, embracing social platforms as the new mass media, utilizing the power of video and engaging on appropriate channels with an authentic voice. Reid Genauer is the chief marketing officer of video editing app Magisto. Image courtesy of Shutterstock. …

    AllTwitterin Social Google Facebook Twitter YouTube- 12 readers -
  • Mobile Apps Have Disrupted Your World, So Why Not Your Business?

    … a mom-and-pop or small or midsized business: How does this apply to you? First, let’s talk innovation–where all great ideas begin in any company: The process for developing new ideas is a dynamic one at MasterCard, to be sure. It hosts competitive “Innovation Express” events around the world each year, challenging teams to prototype and present…

    Mary C. Long/ AllTwitter- 16 readers -
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