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Content marketing has gained notoriety in the online marketing world over the last several years, and there’s no sign of it slowing down in 2017 and beyond. Right now, content marketing leaders see nearly 8x more traffic than non-leaders, and content marketing costs 62% less than outbound marketing.
… While some brands are off to an explosive start in 2015, small business B2B marketers have so far had a hard time with their content marketing. According to the Content Marketing Institute’s new study, “B2B Small Business Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America,” these marketers are feeling more challenged, more…
… the visibility you like in shorter time. However, there are certain benefits that only content marketing can offer, such as gaining trust without heavy reliance on advertising and establishing yourself as a thought leader. Plus, there are SEO strategies that more or less require an effective content marketing campaign. For example, if you want to focus your…