Small Business Marketing

    • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

      Regardless of the nature of your business, your product or your service, it’s understandable that you would want to put your best foot forward when telling potential customers about what you do. This is something you should always be thinking about—how to put your story in the best light possible. Over the course of my career, however, I’ve met a person or two who interpreted t ...

      Relevancein Content- 11 readers -
    • Entering the Digital Space: How to Build Your Internal Team

      I received a phone call from one of my clients recently, unrelated to the website development project we were wrapping up the information architecture documentation for. My client is the Chief Marketing Officer of a product retailer and she wanted to know, if I were her, what kind of background I would look for in a new hire to head up the digital marketing efforts at her compa ...

      ROI Factor Blog- 11 readers -
    • How to Create Insanely Good Content Part 4: The 13 Box System

      Editor’s Note: This is the fourth blog post in a series entitled: How to Create Insanely Good Content. Catch up on the previous three parts here. Effective communication has three elements: Clarity, Simplicity, and Connection. This is the core purpose of the 13 Box Structure — to help you organize your ideas into a clear, simple, and connected flow of information.

      Constant Contactin Content How To's- 11 readers -
  • What is a Cash Mob and How to Make Yours a Success

    Looking for a new way to encourage your community to shop small? Want to raise awareness about the importance of supporting local businesses? A cash mob is the perfect way to rally your community, create excitement, and drive sales. This year, we sponsored three successful cash mobs to entice holiday shoppers to shop small at: Portland Saturday Market Greenlight Booksto ...

    Miranda Paquet/ Constant Contact- 7 readers -
  • 7 Excellent Branding Opportunities You Have Right Now

    … What do Wrigley Field and NASCAR vehicles and drivers have in common? They’re both examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular chewing gum elevated the ballpark to a powerful piece…

    Susan Solovic/ Constant Contact- 10 readers -
  • Facebook At Work: Have You Tried Workplace?

    … Facebook‘s Workplace to connect your company and how social media affects marketing, contact Paveya today. We’re ready to help you with your Internet and mobile marketing needs! The post Facebook At Work: Have You Tried Workplace? appeared first on Paveya. …

    Paveyain Social Mobile- 13 readers -
  • Home Builders Have You Joined These Linkedin Groups?

    … with the home building industry. Custom Home Builder & Remodeler Insiders An exclusive group for remodelers and custom builders. They discuss cutting edge resources and how to grow their business using inbound marketing and sales systems. This group focuses on modern buying trends, emerging industry topics, lead generation best practices…

    Paveya- 11 readers -
  • 10 Ways to Market Your Small Business on a Shoestring Budget

    … When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start…

    Susan Solovic/ Constant Contactin EMail- 16 readers -
  • How to Use Facebook Live To Attract New Followers

    … Facebook Live is a feature that offers live-streaming video to users, it is rapidly becoming an influential trend in social media marketing. This feature works wonders when it comes to live streaming an event, company announcements, or showcasing important content. Any Facebook user that follows you has the option to tune in and see the latest…

    Paveyain Social How To's- 14 readers -
  • Humanize It: 10 Tips to Make Your Tweets More Human

    … Worksheet (worksheet to help you develop your Twitter Persona) How to humanize your brand with data and social media insights Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper) Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI Brand Humanization in a Nutshell Talk Human to Me – 20…

    Pam Moore/ Pam Marketing Nutin Social Content Twitter- 14 readers -
  • What Every Successful Website Needs in 2016

    … Having a strong website design is a must if you want to build a successful business in today’s market. If you are just creating your website there are certain features that you should include to grow your business. There are some things that all good websites have in common, regardless of the industry. Your company’s site needs to be positioned…

    Paveya- 21 readers -
  • How To Use Facebook Advertisements To Grow Your Business

    … can exit out of a specific ad and a new on appears. Advertising on Facebook is one of the most efficient online marketing strategies to meet business goals and its here to stay. If you are interested in growing your business, below are a few examples of how advertising on Facebook can be beneficial for your brand. Custom Audience There are more than…

    Paveyain Social Mobile How To's- 16 readers -
  • 10 Truths Nobody Told You About Being A Social Media Marketer

    … must also have a solid understanding of business and marketing. Smart social media marketers also know how to align social media to business goals. Building a career as a social marketer is not as easy as jumping on Twitter or Snapchat and firing off some 140 character tweets and selfie snaps. Being able to rock your personal brand as a new…

    Pam Moore/ Pam Marketing Nutin Social- 12 readers -
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