Small Business Marketing

  • How to Create Blog Posts That Never Die

    … Recently, we started noticing traffic to some of our old offers. We don’t want traffic to go to “old stuff” when it has been replaced or updated. So, how did the traffic get there? From older relevant blog posts which had an outdated CTA (Call To Action). We could just update the CTA on the blog post, but it is also a good opportunity to optimize…

    Paveyain EMail Content How To's- 18 readers -
  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    …, at one time head of marketing research at Ford, inserted advertisements in every other copy of the Reader’s Digest. At the end of the year, the people who had not been exposed to the advertising had bought more Fords than those who had.” The key to small business marketing success is not focusing on creativity, but on being relevant to your…

    Relevancein Content- 9 readers -
  • How to Find and Define Your Niche Market

    … “A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs I’ve always considered this to be a brilliant quote, but because it came from Jobs, I framed it in terms of the big, mass-market product categories where he was such an important force. But when I began to explore the niche market definition, I saw…

    Susan Solovic/ Constant Contactin How To's- 19 readers -
  • 7 Tips for Managing a Virtual Team

    … Business owners are always trying to figure out the most effective ways to manage their teams. Coming up with the perfect system can be challenging because people change and the way business is conducted changes as well. The world is constantly evolving and we have to learn how to adapt. Now that so many people are working remotely, business…

    Apex Virtual Solutions- 11 readers -
  • 10 Things You Need to Do Before Starting Your Own Business

    … Starting a small business is no small decision. But despite the countless sacrifices and challenges small business owners face, an overwhelming 84 percent of small business owners would do it all over again. If you’re thinking about taking the plunge and starting a business of your own, there are some key steps you need to take first. Below…

    Hal Shelton/ Constant Contactin EMail- 11 readers -
  • 7 Ways Apex Can Help You with Your Holiday Marketing

    … Where has 2016 gone? Thanksgiving is in our rear view mirrors and Christmas is right around the corner. For some people this means slowing down on work and getting ready to enjoy the holidays and entertaining family. For business owner, it means that and so much more. Some entrepreneurs find themselves burned out and exhausted by the time…

    Apex Virtual Solutions- 10 readers -
  • Why Your Business Needs Email Marketing

    … If I asked you for $1 in exchange for $44, wouldn’t you take me up on it? No, I’m not a magician — just a digital marketing expert who understands the value of a quality email marketing campaign to drive awareness, sales, and repeat business. You could go the traditional marketing path: investing a small fortune into a direct mail campaign like…

    Constant Contactin EMail- 12 readers -
  • What is a Cash Mob and How to Make Yours a Success

    … Looking for a new way to encourage your community to shop small? Want to raise awareness about the importance of supporting local businesses? A cash mob is the perfect way to rally your community, create excitement, and drive sales. This year, we sponsored three successful cash mobs to entice holiday shoppers to shop small at: Portland…

    Miranda Paquet/ Constant Contactin EMail How To's- 13 readers -
  • 6 Strategies for Small Businesses to Outrank National Competition in Search Engines

    …. However, some niches are especially tough and some situations make it difficult to see a positive ROI. For this reason, it's a good idea to hedge your bets when it comes to online visibility and marketing your business. SEO works best when working in conjunction with other strategies, especially as your reputation grows. Keep a close eye on how your strategies develop and don't be afraid to make cuts and adjustments as necessary. Be sure and visit our small business news site. …

    Search Engine Guide -
  • Entering the Digital Space: How to Build Your Internal Team

    … the digital marketing efforts at her company? She admitted to me that there was no one currently on her staff who updated their current website’s content, or directed the content strategy of the various blogs and social media handles that her team had acquired over the years. Despite many of the technologies and platforms associated with digital marketing…

    ROI Factor Blog- 13 readers -
  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    …, at one time head of marketing research at Ford, inserted advertisements in every other copy of the Reader’s Digest. At the end of the year, the people who had not been exposed to the advertising had bought more Fords than those who had.” The key to small business marketing success is not focusing on creativity, but on being relevant to your…

    Relevancein Content- 11 readers -
  • 7 Excellent Branding Opportunities You Have Right Now

    … better branding benefited accounting firm, Davidson & Co.? Read the success story here: How to Use Email Marketing to Build Brand Awareness. About the Author: Susan Solovic is THE Small Business Expert. Sign up for Susan’s Success Tips Newsletter and get your free copy of “Smart Marketing Strategies for Small Biz” ebook. The post 7 Excellent Branding Opportunities You Have Right Now appeared first on Constant Contact Blogs. …

    Susan Solovic/ Constant Contact- 13 readers -
  • How to Create Insanely Good Content Part 4: The 13 Box System

    … Editor’s Note: This is the fourth blog post in a series entitled: How to Create Insanely Good Content. Catch up on the previous three parts here. Effective communication has three elements: Clarity, Simplicity, and Connection. This is the core purpose of the 13 Box Structure — to help you organize your ideas into a clear, simple…

    Constant Contactin Content How To's- 12 readers -
  • Facebook At Work: Have You Tried Workplace?

    … Facebook has officially launched its enterprise social network for businesses known as Workplace. The feature is very similar to how Facebook already works, but you only communicate with people from your company or linked organizations. Companies that use Workplace can create groups to easily review shared projects and shoot live video…

    Paveyain Social Mobile- 21 readers -
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