Small Businesses

    • 10 Digital Media and Marketing Predictions for 2017

      2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...

      AllTwitterin Google Facebook Twitter- 21 readers -
    • Instagram’s Jim Squires Shares 7 Predictions for SMBs in 2017

      By David Cohen on Dec. 19, 2016 - 11:10 AM Small and midsized businesses have increasingly turned to Instagram as a resource to promote their brands, and Jim Squires, director of market operations at the Facebook-owned photo- and video-sharing network, shared his seven predictions for the SMB sector in 2017 with SocialTimes: The shift to mobile will continue: It’s no secr ...

      David Cohen/ AllFacebookin Mobile Facebook- 14 readers -
  • Small Business Owners Aren’t Using Instagram (Survey)

    … Small and midsized businesses with fewer resources and smaller social marketing teams usually allocate their resources carefully, which likely means focusing on fewer sites with larger audiences. With less overhead for social campaigns, small businesses could be more agile and take more chances. Yet most seem reluctant to take a chance…

    AllTwitterin Social- 11 readers -
  • Millennials Driving Change in Marketing, Media (Report)

    … examines how millennials influence marketing and what that means for the industry. Millennial marketers are adapting to the changing market a lot faster than their baby boomer counterparts. Among the 500 small and midsized businesses surveyed, millennials spend 58 percent of their budget on digital media, compared with 14 percent of boomers. Similarly…

    AllFacebook- 13 readers -
  • What Twitter Moments Means for Small Businesses

    … including influencers, partners and brands. At the same time, they announced that Moments would soon be open to everyone. On Sept. 28, Twitter made Moments available to everyone. But what exactly are Twitter Moments and how can they benefit small businesses like yours? This article will show you how to create your own Moments and use them to engage…

    AllTwitterin Social Twitter- 20 readers -
  • Hibu Named Facebook Marketing Partner

    … Hibu, a provider of digital marketing solutions for small and midsized businesses, is the newest Facebook Marketing Partner. The company will be part of the program’s Small Business Solutions specialty, and it will continue to develop solutions in consultation with the social network to help SMBs see results from multiple ad formats…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 17 readers -
  • How Are Marketers and SMBs Using Social Video? (Report)

    … Video is becoming a core part of social engagement, but how are marketers adapting their strategy in attempts to capture views and users? The 2016 Social Video Forecast from Animoto surveyed 1,000 professional marketers and 1,000 small and midsized business owners to see what changes they plan to implement over the course of the next year…

    AllTwitterin How To's- 10 readers -
  • Mobile Apps Have Disrupted Your World, So Why Not Your Business?

    … a mom-and-pop or small or midsized business: How does this apply to you? First, let’s talk innovation–where all great ideas begin in any company: The process for developing new ideas is a dynamic one at MasterCard, to be sure. It hosts competitive “Innovation Express” events around the world each year, challenging teams to prototype and present…

    Mary C. Long/ AllTwitter- 10 readers -
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