Small Businesses

    • Small Business Owners Aren’t Using Instagram (Survey)

      Small and midsized businesses with fewer resources and smaller social marketing teams usually allocate their resources carefully, which likely means focusing on fewer sites with larger audiences. With less overhead for social campaigns, small businesses could be more agile and take more chances. Yet most seem reluctant to take a chance on a non-core social network.

      AllTwitterin Social- 11 readers -
  • Millennials Driving Change in Marketing, Media (Report)

    … Social media marketing has become a great disruptor, turning the industry on its head and redefining what it means to create success in marketing. However, the true disruption is more likely generational, with millennials taking a different approach than Madison Avenue baby boomers. A report from video editing software provider Magisto…

    AllFacebook- 12 readers -
  • What Twitter Moments Means for Small Businesses

    … A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly, Fox News, NASA and BuzzFeed. Then, a little over two months ago, Twitter opened up the Moments feature to a broader group of creators…

    AllTwitterin Social Twitter- 17 readers -
  • Hibu Named Facebook Marketing Partner

    … Hibu, a provider of digital marketing solutions for small and midsized businesses, is the newest Facebook Marketing Partner. The company will be part of the program’s Small Business Solutions specialty, and it will continue to develop solutions in consultation with the social network to help SMBs see results from multiple ad formats…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Facebook: More Than 4 Million Active Advertisers; 60 Million-Plus Businesses Using Pages

    …, Vietnam, Mexico and the U.K. More than 85 percent of active businesses pages use mobile, and some 40 percent of active advertisers have created Facebook ads via mobile. More than 30 percent of active small and midsized business pages on Facebook are women-owned. More than 20 percent of active advertisers created video ads during the past month, and more than 4 million new video ads were created during that period. Readers: Did any of the data revealed by Facebook Tuesday surprise you? …

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … with issues. This is as opposed to being bogged down, attempting to manually analyze data for useful information, which can take long enough to have you missing out on trends or ending up on the wrong side of a viral post from a disgruntled customer. Other platforms to explore: Buzzsumo, Mention and Trackur. Organized innovation The idea…

    Mary C. Long/ AllTwitter- 16 readers -
  • How Are Marketers and SMBs Using Social Video? (Report)

    … Video is becoming a core part of social engagement, but how are marketers adapting their strategy in attempts to capture views and users? The 2016 Social Video Forecast from Animoto surveyed 1,000 professional marketers and 1,000 small and midsized business owners to see what changes they plan to implement over the course of the next year…

    AllTwitterin How To's- 9 readers -
  • Mobile Apps Have Disrupted Your World, So Why Not Your Business?

    … a mom-and-pop or small or midsized business: How does this apply to you? First, let’s talk innovation–where all great ideas begin in any company: The process for developing new ideas is a dynamic one at MasterCard, to be sure. It hosts competitive “Innovation Express” events around the world each year, challenging teams to prototype and present…

    Mary C. Long/ AllTwitter- 10 readers -
  • What’s Next for Social Video? (Infographic)

    … on the swell in video engagement. Marketers are increasingly taking advantage of video, and more of them are generating original content for their campaigns. According to Animoto, 84 percent of professional marketers and 55 percent of small and midsized business owners have produced or outsourced an original video in the last 12 months. SMBs…

    AllTwitterin Facebook YouTube- 13 readers -
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