Small Businesses

  • SMBs Plan to Increase Digital Marketing Budgets (Report)

    … budgets will increase this year, and of that group, 30 percent are increasing their budgets “considerably.” Nearly 60 percent of those increasing their budgets plan to expand their social marketing spending, 50 percent plan to increase spend on mobile marketing and 42 percent plan to increase spend on the ever-reliable email marketing. While SMBs…

    AllFacebookin Social Mobile EMail- 20 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…

    AllTwitterin Google Facebook Twitter- 36 readers -
  • Instagram’s Jim Squires Shares 7 Predictions for SMBs in 2017

    …, emails, online chats and even tools such as Messenger. On Instagram, SMBs will also continue to take customers behind the scenes to tell the world how the business operates, the team that makes it all happen and the effort it takes to bring the product or service to market. This level of authenticity will help SMBs connect with current customers…

    David Cohen/ AllFacebookin Mobile Facebook- 22 readers -
  • Small Business Owners Aren’t Using Instagram (Survey)

    … Small and midsized businesses with fewer resources and smaller social marketing teams usually allocate their resources carefully, which likely means focusing on fewer sites with larger audiences. With less overhead for social campaigns, small businesses could be more agile and take more chances. Yet most seem reluctant to take a chance…

    AllTwitterin Social- 12 readers -
  • Millennials Driving Change in Marketing, Media (Report)

    … examines how millennials influence marketing and what that means for the industry. Millennial marketers are adapting to the changing market a lot faster than their baby boomer counterparts. Among the 500 small and midsized businesses surveyed, millennials spend 58 percent of their budget on digital media, compared with 14 percent of boomers. Similarly…

    AllFacebook- 16 readers -
  • What Twitter Moments Means for Small Businesses

    … Moment. Using Twitter Moments for your business Twitter is an easy way to reach and engage your customers. Twitter Moments makes it even easier by offering you the ability to collect all relevant information on a subject in one place. Using Twitter Moments is also much easier than creating the content from scratch. So get creative with your marketing and use Twitter Moments to engage your customers like never before. Helgi Hermannsson is the CEO of software company Gangverk and shift-scheduling software platform Sling. …

    AllTwitterin Social Twitter- 24 readers -
  • Hibu Named Facebook Marketing Partner

    … Hibu, a provider of digital marketing solutions for small and midsized businesses, is the newest Facebook Marketing Partner. The company will be part of the program’s Small Business Solutions specialty, and it will continue to develop solutions in consultation with the social network to help SMBs see results from multiple ad formats…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • Facebook: More Than 4 Million Active Advertisers; 60 Million-Plus Businesses Using Pages

    …, Vietnam, Mexico and the U.K. More than 85 percent of active businesses pages use mobile, and some 40 percent of active advertisers have created Facebook ads via mobile. More than 30 percent of active small and midsized business pages on Facebook are women-owned. More than 20 percent of active advertisers created video ads during the past month, and more than 4 million new video ads were created during that period. Readers: Did any of the data revealed by Facebook Tuesday surprise you? …

    David Cohen/ AllFacebookin Social Facebook- 19 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 19 readers -
  • How Are Marketers and SMBs Using Social Video? (Report)

    … that their motivation to use video was competitors already engaging in video creation. One issue behind slow adoption could simply be a lack of in-house video capabilities. 57 percent and 50 percent of those surveyed have video editing software, but when it comes to capture technology, less than 50 percent have access to a DSLR (digital single-lens reflex camera…

    AllTwitterin How To's- 14 readers -
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