Small Businesses

  • SMBs Plan to Increase Digital Marketing Budgets (Report)

    … budgets will increase this year, and of that group, 30 percent are increasing their budgets “considerably.” Nearly 60 percent of those increasing their budgets plan to expand their social marketing spending, 50 percent plan to increase spend on mobile marketing and 42 percent plan to increase spend on the ever-reliable email marketing. While SMBs…

    AllFacebookin Social Mobile EMail- 24 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … will allow reach and engagement to be meaningfully compared across Instagram, Snapchat, Twitter, Facebook, Pinterest, etc. Influencer marketing: Perry says live and real-world initiatives will combat the lack of authenticity, and brands will turn to micro-influencers to build authenticity. Brands will rely on real-world influencer events and activations…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • Small Business Owners Aren’t Using Instagram (Survey)

    … complaints were a perceived lack of value and a shortage of time. One way to address a number of these problems is to look into influencer marketing. Influencers already have the audiences, they know the landscape and they will free up your time. Influencers can provide almost seven times their investment cost in value, and there are many ways…

    AllTwitterin Social- 13 readers -
  • Millennials Driving Change in Marketing, Media (Report)

    … examines how millennials influence marketing and what that means for the industry. Millennial marketers are adapting to the changing market a lot faster than their baby boomer counterparts. Among the 500 small and midsized businesses surveyed, millennials spend 58 percent of their budget on digital media, compared with 14 percent of boomers. Similarly…

    AllFacebook- 28 readers -
  • What Twitter Moments Means for Small Businesses

    … A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly, Fox News, NASA and BuzzFeed. Then, a little over two months ago, Twitter opened up the Moments feature to a broader group of creators…

    AllTwitterin Social Twitter- 27 readers -
  • Hibu Named Facebook Marketing Partner

    … Hibu, a provider of digital marketing solutions for small and midsized businesses, is the newest Facebook Marketing Partner. The company will be part of the program’s Small Business Solutions specialty, and it will continue to develop solutions in consultation with the social network to help SMBs see results from multiple ad formats…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … to Ontraport. It’s sort of like exercise–you don’t see how good it is for you until you really get into it. Automating certain tasks also frees up team members to focus instead on innovating and developing other systems that can’t be handled by software. There’s no need for someone to be manually sorting out payroll and scrambling on the last day…

    Mary C. Long/ AllTwitter- 25 readers -
  • How Are Marketers and SMBs Using Social Video? (Report)

    … Video is becoming a core part of social engagement, but how are marketers adapting their strategy in attempts to capture views and users? The 2016 Social Video Forecast from Animoto surveyed 1,000 professional marketers and 1,000 small and midsized business owners to see what changes they plan to implement over the course of the next year…

    AllTwitterin How To's- 19 readers -
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