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… Facebook introduced several new tools for publishers last month, including Smart Publishing, which suggests stories that are popular on the social network and enables page administrators to view them on a dashboard and post them. Reva Gaur, who works on public content operations for news and media at Facebook, shared a guide (embedded below…
Last week, Facebook announced a new set of tools and improvements to help publishers better connect with their audience on the social network. The tools have been designed to produce a clearer set of insights and analytics for Page owners and media publishers. Improvements have also been made to Insights, and more communication channels and resources have been made available all round.
… for publishers in a post on the Facebook Media blog: Interest targeting: To help you reach precisely the right people, we now offer the ability to target posts to a subset of the people that like your page (pictured above). For example, a publisher can use interest targeting to post a story about a sports game that will only be shown to people who…