Smartcuts

  • Does Height Really Determine Career Success?

    … likely have had from a young age. Indeed, histories of US presidents—which I documented in Smartcuts re: how success correlates with age and experience—indicate that successful presidents were confident go-getters who had the gall to defy normal paths and procedures. And the short actors? Success and confidence in Hollywood clearly have…

    Shane Snow/ The Content Strategist- 14 readers -
  • The Big Reason It Might Be Time to Quit Your Job

    … conducted for the book Smartcuts, that’s about how many people feel like they could easily switch careers. The actual number is 23 percent. Concerning, however, is that other 77 percent. Just over half of employed, college-educated American workers say they could pursue a different career, but it would be difficult. And nearly as many as say could…

    Shane Snow/ The Content Strategistin Content- 6 readers -
  • Why Realistic Goals May Be the Biggest Thing Holding You Back

    … There are two main camps when it comes to goal-setting, and they love to argue. The first says that it’s better to set realistic goals, because it’s more encouraging and rewarding to meet your goals than to stretch and risk failing. The other says to aim higher than you think you can achieve—something about shooting for the moon and hitting…

    Shane Snow/ The Content Strategist- 3 readers -
  • 12 Quotes That Will Help You Work Smarter

    …, Smartcuts. I hope some of these inspire you to think a little differently about the work you’re doing, too! Tweet this. “It doesn’t matter if the glass is half full or half empty if you think you can make a better glass.” #smartcuts “Noticing the little things can help us conquer the big ones.” #smartcuts Tweet this. “Great stories build…

    Shane Snow/ The Content Strategist- 6 readers -
  • What’s the Secret to Apple’s Innovation? Bad Ideas

    … a product or come up with a new idea has an unfair advantage over those who try to copy. However, it turns out that first-mover advantage is not an advantage at all! As I explored in Smartcuts, research from the University of Southern California shows that 47 percent of first-movers in business fail outright. More than half the time, however, it’s…

    Shane Snow/ The Content Strategist- 8 readers -
  • Everything You Ever Wanted to Know About Content Strategy

    … Submit a Q and get an A Some nerds play Xbox or memorize X-Men backstories. The nerds at Contently spend all day thinking about content strategy. To spread the nerd love, we’ve decided to hold what we’re calling The Content Strategy MegaQ&A, where the Contently content team will answer any and all questions you throw at us about the world…

    Erin Ward/ The Content Strategistin Content- 5 readers -
  • Leveraging Platforms for More Powerful Content

    … that of the data analyst. Some could even argue that data analysis is the most crucial newsroom skill today. The third of Contently co-founder Shane Snow’s webinars, inspired by the upcoming launch of his book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, examines the third arm of the Content Strategy Flywheel: optimization of data…

    Erin Ward/ The Content Strategistin Content- 12 readers -
  • How ‘Smartcuts’ Can Change Your Content Marketing

    … that this “hacker thinking” I’d identified in my stories for WIRED and Fast Company and so on was not endemic to tech startups, but had been employed long before them by some of the most interesting groups in history. Don’t take shortcuts. Make smartcuts. What did Ben Franklin, The Second City comedy school, and history’s fastest-growing media company…

    Shane Snow/ The Content Strategistin Social Content- 10 readers -
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