Smartcuts

  • Does Height Really Determine Career Success?

    …, Tom Cruise, and Zac Efron are below average. (One of my personal favorites, Kit Harrington aka Jon Snow, is 5′ 8″ as well.) Film producer Brian Hennessey sums up a common explanation: “The dynamic of ‘shorter’ actors is mostly a result of practicality. There is more of an abundance of actors and actresses of average height so they are easier…

    Shane Snow/ The Content Strategist- 12 readers -
  • The Big Reason It Might Be Time to Quit Your Job

    … conducted for the book Smartcuts, that’s about how many people feel like they could easily switch careers. The actual number is 23 percent. Concerning, however, is that other 77 percent. Just over half of employed, college-educated American workers say they could pursue a different career, but it would be difficult. And nearly as many as say could…

    Shane Snow/ The Content Strategistin Content- 5 readers -
  • Why Realistic Goals May Be the Biggest Thing Holding You Back

    … from the University of Maryland and the University of Toronto (Edwin Locke and Gary Latham, respectively) undertook a meta-analysis of decades of scientific research about the effectiveness of goals, and the difficulty thereof. They studied the performance outcomes of more than 40,000 goal-setters (and non-goal-setters) in 100 different industries…

    Shane Snow/ The Content Strategist- 3 readers -
  • 12 Quotes That Will Help You Work Smarter

    … We live in a world where technology and communication are causing everything to accelerate, from careers to innovation to meltdowns. Yet many things in many industries remain stuck. Most businesses stop growing after a few years. Most people are frustrated at the speed of their career progression. Most ideas die in Congress. Et cetera. Part…

    Shane Snow/ The Content Strategist- 5 readers -
  • What’s the Secret to Apple’s Innovation? Bad Ideas

    … of the best ideas Apple has had—despite massive negative hype to the contrary. In Q4 of last year, the plastic 5c outsold every Blackberry, Windows Phone, and Android flagship phone, according to reports. In fact, reports indicate that the 5c was a “better profit machine” than the 5, which came in one simple option and got rave reviews. This, too…

    Shane Snow/ The Content Strategist- 8 readers -
  • Everything You Ever Wanted to Know About Content Strategy

    Submit a Q and get an A Some nerds play Xbox or memorize X-Men backstories. The nerds at Contently spend all day thinking about content strategy. To spread the nerd love, we’ve decided to hold what we’re calling The Content Strategy MegaQ&A, where the Contently content team will answer any and all questions you throw at us about the world of content strategy (or other things, if you want).

    Erin Ward/ The Content Strategist- 4 readers -
  • Leveraging Platforms for More Powerful Content

    … [Editor's note: This is the third post in our Content Strategy 200 series, inspired by Contently CCO Shane Snow's upcoming innovation book, Smartcuts. Stay tuned for a series of webinars, e-books, and content strategy classes in the months to come.] In the digital age, editors and content strategists have to wear many hats—including…

    Erin Ward/ The Content Strategistin Content- 11 readers -
  • How ‘Smartcuts’ Can Change Your Content Marketing

    … that this “hacker thinking” I’d identified in my stories for WIRED and Fast Company and so on was not endemic to tech startups, but had been employed long before them by some of the most interesting groups in history. Don’t take shortcuts. Make smartcuts. What did Ben Franklin, The Second City comedy school, and history’s fastest-growing media company…

    Shane Snow/ The Content Strategistin Social Content- 10 readers -
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