Smartcuts

  • Does Height Really Determine Career Success?

    …, Tom Cruise, and Zac Efron are below average. (One of my personal favorites, Kit Harrington aka Jon Snow, is 5′ 8″ as well.) Film producer Brian Hennessey sums up a common explanation: “The dynamic of ‘shorter’ actors is mostly a result of practicality. There is more of an abundance of actors and actresses of average height so they are easier…

    Shane Snow/ The Content Strategist- 16 readers -
  • The Big Reason It Might Be Time to Quit Your Job

    … conducted for the book Smartcuts, that’s about how many people feel like they could easily switch careers. The actual number is 23 percent. Concerning, however, is that other 77 percent. Just over half of employed, college-educated American workers say they could pursue a different career, but it would be difficult. And nearly as many as say could…

    Shane Snow/ The Content Strategistin Content- 6 readers -
  • Why Realistic Goals May Be the Biggest Thing Holding You Back

    …-for-the-stars goal-setting, workers need two key things: feedback—so we know where we are regarding the goal, and self-efficacy—belief in our own competence. Without those two things, any goal is worthless from a statistical perspective. In Smartcuts, I write about how, paradoxically, innovation history shows that it’s easier to build a big business than…

    Shane Snow/ The Content Strategist- 3 readers -
  • 12 Quotes That Will Help You Work Smarter

    …, Smartcuts. I hope some of these inspire you to think a little differently about the work you’re doing, too! Tweet this. “It doesn’t matter if the glass is half full or half empty if you think you can make a better glass.” #smartcuts “Noticing the little things can help us conquer the big ones.” #smartcuts Tweet this. “Great stories build…

    Shane Snow/ The Content Strategist- 7 readers -
  • What’s the Secret to Apple’s Innovation? Bad Ideas

    … a product or come up with a new idea has an unfair advantage over those who try to copy. However, it turns out that first-mover advantage is not an advantage at all! As I explored in Smartcuts, research from the University of Southern California shows that 47 percent of first-movers in business fail outright. More than half the time, however, it’s…

    Shane Snow/ The Content Strategist- 8 readers -
  • Everything You Ever Wanted to Know About Content Strategy

    … Submit a Q and get an A Some nerds play Xbox or memorize X-Men backstories. The nerds at Contently spend all day thinking about content strategy. To spread the nerd love, we’ve decided to hold what we’re calling The Content Strategy MegaQ&A, where the Contently content team will answer any and all questions you throw at us about the world…

    Erin Ward/ The Content Strategistin Content- 6 readers -
  • Leveraging Platforms for More Powerful Content

    … [Editor's note: This is the third post in our Content Strategy 200 series, inspired by Contently CCO Shane Snow's upcoming innovation book, Smartcuts. Stay tuned for a series of webinars, e-books, and content strategy classes in the months to come.] In the digital age, editors and content strategists have to wear many hats—including…

    Erin Ward/ The Content Strategistin Content- 16 readers -
  • How ‘Smartcuts’ Can Change Your Content Marketing

    For the past 18 months, I’ve been secretly writing a book. As co-founder of a fast-growing company, it seemed like an insane thing for me to do.[1] I’ve spent nearly every evening, weekend, and holiday since early 2013 buried in research or staring at a blinking cursor instead of watching Game of Thrones with the rest of humanity.

    Shane Snow/ The Content Strategist- 11 readers -
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