Smarter Planet

Smarter Planet is a corporate initiative of the information technology company IBM. The initiative seeks to highlight how forward-thinking leaders in business, government and civil society around the world are capturing the potential of smarter systems to achieve economic growth, near-term efficiency, sustainable development and societal progress.,Examples of smarter systems include smart grids, water management systems, solutions to traffic congestion problems, greener buildings, and many others. These systems have historically been difficult to manage because of their size and complexity.
Posts about Smarter Planet
  • When social media marketing doesn’t work

    … are my own. To read more on this topic, visit IBM’s Midsize Insider. Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become engines of a smarter planet. The post When social…

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  • Are you SURE you know where your customers are?

    … engines of a smarter planet. Illustration courtest Flickr CC and Igor Menedez The post Are you SURE you know where your customers are? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories How to set up a Social Media Command Center 6 Personal best practices for content creation success The 5 hottest marketing jobs in a digital age 100,000 Twitter followers. Now what? Four ways social media impacts emotional branding …

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  • 7 Ideas to keep pace with the furious pace of social media change

    … by IBM for Midsize Business and opinions are my own. To read more on this topic, visit IBM’s Midsize Insider. Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become engines of a smarter…

    {grow}in Social- 10 readers -
  • Big data and small business: The future of marketing?

    … quality feedback to the aircraft manufacturers, point to areas for improvement and maybe even provide insight for smarter purchasing decisions in the future. You can see how we started creating a sustainable, competitive strategy based on analytics and insight instead of simply cutting the price. Implementing this plan could also create a very…

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  • It may be time to drop your annual marketing strategy

    … of a smarter planet. Illustrations courtesy of Flickr CC, Iridia, and Tim Donovan The post It may be time to drop your annual marketing strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories How to set up a Social Media Command Center Your social media strategy plan: Where do you START? Four ways social media impacts emotional branding …

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  • Your social media strategy plan: Where do you START?

    …? This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions…

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  • Three implications for Big Data and your marketing department

    … marketers need to go next might be in the Little Data: It is the dip in shoe sales in one neighborhood where a pocket of influential teens have begun to wear leather hiking boots instead of tennis shoes to school. It is the single data point indicating unusually high cardboard cup sales in a small New England town where a husband-wife team just…

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