Smarter Planet

Smarter Planet is a corporate initiative of the information technology company IBM. The initiative seeks to highlight how forward-thinking leaders in business, government and civil society around the world are capturing the potential of smarter systems to achieve economic growth, near-term efficiency, sustainable development and societal progress.,Examples of smarter systems include smart grids, water management systems, solutions to traffic congestion problems, greener buildings, and many others. These systems have historically been difficult to manage because of their size and complexity.
Posts about Smarter Planet
  • When social media marketing doesn’t work

    … works. This seems so obvious but when I see blog posts and journal articles describing advertising as a failure in this mad rush to surround our customers with social media content, I thought it was appropriate to simply say, advertising still works … really well. : ) Comments? This post was brought to you by IBM for Midsize Business and opinions…

    {grow}in Social- 12 readers -
  • Are you SURE you know where your customers are?

    … was brought to you by IBM for Midsize Business and opinions are my own. To read more on this topic, visit IBM’s Midsize Insider. Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become…

    {grow}in Content Twitter- 8 readers -
  • 7 Ideas to keep pace with the furious pace of social media change

    … as a painter. But this is not just an issue for the “old timers,” My 25-year-old friend Ellen Martin wondered aloud recently if she could keep pace with the changes. Let’s be honest. Keeping up with marketing developments — especially the intense rate of social media change — can be a terrifying prospect and this is an issue on a lot of people’s…

    {grow}in Social- 10 readers -
  • Big data and small business: The future of marketing?

    … powerful symbiotic link with the customer that would be difficult for competitors to overcome during the next contract negotiation. Some of these ideas might seem so obvious. But the problem is — for many businesses — they’re not. They are overlooking their true core business. More and more, the competitive advantage will come from the numbers. How do…

    {grow}- 10 readers -
  • It may be time to drop your annual marketing strategy

    … of a smarter planet. Illustrations courtesy of Flickr CC, Iridia, and Tim Donovan The post It may be time to drop your annual marketing strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories How to set up a Social Media Command Center Your social media strategy plan: Where do you START? Four ways social media impacts emotional branding …

    {grow}in Social Twitter- 9 readers -
  • Your social media strategy plan: Where do you START?

    …, strategies or opinions. Image courtesy BigStock.com The post Your social media strategy plan: Where do you START? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories How to find homegrown content marketing evangelists Case Study: Denny’s flips its audience with a sassy social media strategy Resistance to Change and Surviving Content Shock …

    {grow}in Social Content Facebook Twitter YouTube- 15 readers -
  • Three implications for Big Data and your marketing department

    …. To read more on this topic, visit IBM’s Midsize Insider. Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become engines of a smarter planet. The post Three implications for Big Data…

    {grow}in Google- 2 readers -