Smarter Planet

Smarter Planet is a corporate initiative of the information technology company IBM. The initiative seeks to highlight how forward-thinking leaders in business, government and civil society around the world are capturing the potential of smarter systems to achieve economic growth, near-term efficiency, sustainable development and societal progress.,Examples of smarter systems include smart grids, water management systems, solutions to traffic congestion problems, greener buildings, and many others. These systems have historically been difficult to manage because of their size and complexity.
Posts about Smarter Planet
  • When social media marketing doesn’t work

    … works. This seems so obvious but when I see blog posts and journal articles describing advertising as a failure in this mad rush to surround our customers with social media content, I thought it was appropriate to simply say, advertising still works … really well. : ) Comments? This post was brought to you by IBM for Midsize Business and opinions…

    {grow}in Social- 11 readers -
  • Are you SURE you know where your customers are?

    … was brought to you by IBM for Midsize Business and opinions are my own. To read more on this topic, visit IBM’s Midsize Insider. Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become…

    {grow}in Content Twitter- 7 readers -
  • 7 Ideas to keep pace with the furious pace of social media change

    … by IBM for Midsize Business and opinions are my own. To read more on this topic, visit IBM’s Midsize Insider. Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become engines of a smarter…

    {grow}in Social- 8 readers -
  • Big data and small business: The future of marketing?

    … quality feedback to the aircraft manufacturers, point to areas for improvement and maybe even provide insight for smarter purchasing decisions in the future. You can see how we started creating a sustainable, competitive strategy based on analytics and insight instead of simply cutting the price. Implementing this plan could also create a very…

    {grow}- 9 readers -
  • It may be time to drop your annual marketing strategy

    … of a smarter planet. Illustrations courtesy of Flickr CC, Iridia, and Tim Donovan The post It may be time to drop your annual marketing strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories How to set up a Social Media Command Center Your social media strategy plan: Where do you START? Four ways social media impacts emotional branding …

    {grow}in Social Twitter- 7 readers -
  • Your social media strategy plan: Where do you START?

    …? This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions…

    {grow}in Social Content Facebook Twitter YouTube- 13 readers -
  • Three implications for Big Data and your marketing department

    … charts, we could be missing the important opportunities presented by context. What’s the story behind the data? What’s there that we didn’t expect to be there? What are the implications of a trend and why is it happening? We need data to create our marketing plans like we need flour to make a tasty cake. The cake is always better than the sack full…

    {grow}in Google- 2 readers -
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