Smarter Planet

Smarter Planet is a corporate initiative of the information technology company IBM. The initiative seeks to highlight how forward-thinking leaders in business, government and civil society around the world are capturing the potential of smarter systems to achieve economic growth, near-term efficiency, sustainable development and societal progress.,Examples of smarter systems include smart grids, water management systems, solutions to traffic congestion problems, greener buildings, and many others. These systems have historically been difficult to manage because of their size and complexity.
Posts about Smarter Planet
  • When social media marketing doesn’t work

    … works. This seems so obvious but when I see blog posts and journal articles describing advertising as a failure in this mad rush to surround our customers with social media content, I thought it was appropriate to simply say, advertising still works … really well. : ) Comments? This post was brought to you by IBM for Midsize Business and opinions…

    {grow}in Social- 8 readers -
  • Are you SURE you know where your customers are?

    I am determined to learn how to fish for bass. It’s tricky. Those critters have different behaviors based on the season, the weather, the wind direction, the water conditions … well, it can make your head spin faster than a fishing reel. So I went to a local sporting goods store in search of advice.

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  • 7 Ideas to keep pace with the furious pace of social media change

    … by IBM for Midsize Business and opinions are my own. To read more on this topic, visit IBM’s Midsize Insider. Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become engines of a smarter…

    {grow}in Social- 6 readers -
  • Big data and small business: The future of marketing?

    … quality feedback to the aircraft manufacturers, point to areas for improvement and maybe even provide insight for smarter purchasing decisions in the future. You can see how we started creating a sustainable, competitive strategy based on analytics and insight instead of simply cutting the price. Implementing this plan could also create a very…

    {grow}- 8 readers -
  • It may be time to drop your annual marketing strategy

    … as a successful source of blog traffic. Instagram has become a popular way to promote recipes in the last few months. Snapchat is now being used to deliver daily deals and coupons. I even heard of new ways the dating site is being cleverly used as a social media marketing channel! My point is, if we are locked into any kind of a long-term…

    {grow}in Social Twitter- 4 readers -
  • Your social media strategy plan: Where do you START?

    … When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. Today’s post provides a step-by-step overview on how to move ahead. Headline links at the beginning of each section will take you to more detailed posts if you want to learn more about each…

    {grow}in Social Content Facebook Twitter YouTube- 10 readers -
  • Three implications for Big Data and your marketing department

    … Walking through the airport, it seems that half of the wall advertisements are for companies selling consulting services to get our arms around Big Data. Well … maybe not our arms. That might be awkward. Let’s say we need to get our minds around Big Data! If you go by these ads, you would think this is the biggest opportunity facing our world…

    {grow}in Google- 1 readers -