Smarter Planet

Smarter Planet is a corporate initiative of the information technology company IBM. The initiative seeks to highlight how forward-thinking leaders in business, government and civil society around the world are capturing the potential of smarter systems to achieve economic growth, near-term efficiency, sustainable development and societal progress.,Examples of smarter systems include smart grids, water management systems, solutions to traffic congestion problems, greener buildings, and many others. These systems have historically been difficult to manage because of their size and complexity.
Posts about Smarter Planet
  • When social media marketing doesn’t work

    … are my own. To read more on this topic, visit IBM’s Midsize Insider. Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become engines of a smarter planet. The post When social…

    {grow}in Social- 12 readers -
  • Are you SURE you know where your customers are?

    … engines of a smarter planet. Illustration courtest Flickr CC and Igor Menedez The post Are you SURE you know where your customers are? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories How to set up a Social Media Command Center 6 Personal best practices for content creation success The 5 hottest marketing jobs in a digital age 100,000 Twitter followers. Now what? Four ways social media impacts emotional branding …

    {grow}in Content Twitter- 10 readers -
  • 7 Ideas to keep pace with the furious pace of social media change

    “I give up,” she said. “I can’t keep up with all this social media change. I’m leaving the business.” That was the start of my conversation with a friend who had worked in marketing for more than 30 years. For somebody who created so much value in our field for so long, this was a big decision but she decided she was better suited for a career as a painter.

    {grow}- 11 readers -
  • Big data and small business: The future of marketing?

    … powerful symbiotic link with the customer that would be difficult for competitors to overcome during the next contract negotiation. Some of these ideas might seem so obvious. But the problem is — for many businesses — they’re not. They are overlooking their true core business. More and more, the competitive advantage will come from the numbers. How do…

    {grow}- 10 readers -
  • It may be time to drop your annual marketing strategy

    … of a smarter planet. Illustrations courtesy of Flickr CC, Iridia, and Tim Donovan The post It may be time to drop your annual marketing strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories How to set up a Social Media Command Center Your social media strategy plan: Where do you START? Four ways social media impacts emotional branding …

    {grow}in Social Twitter- 11 readers -
  • Your social media strategy plan: Where do you START?

    …? This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions…

    {grow}in Social Content Facebook Twitter YouTube- 16 readers -
  • Three implications for Big Data and your marketing department

    … invented the peanut butter-bacon ice cream about to take the country by storm. It is in the obscure journal article announcing a technological innovation that could destroy your most profitable niche for marketing automation services. If you picked up on any of these trends fast enough, it could radically impact your shoe, food, or software…

    {grow}in Google- 2 readers -
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