• A Look Into the Hot Facebook Marketing Trends of 2016

    … performing combinations. Instagram video ads, Lead ads, dynamic cross-sell and upsell, video ads and canvas ads require continuous A/B testing since Facebook is developing new features forward on an almost daily basis. Competition Is Heating Up There are now 1.59 billion users and advertisers spent $17.08 billion on Facebook in 2015. The competition and bid…

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  • Top 3 Reasons to Try Out Facebook’s Lead Gen Ads

    … Facebook’s Lead Gen Ads are streamlining the sales funnel and offer online advertisers a new way to capture interest without redirecting users outside the app. Here are three reasons we think they’re worth trying out. The traditional funnel for online lead generation often starts with ads that hopefully lead to clicks, that take potential…

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