Smartphone Behavior

  • The Shelf Life Of A Mobile Ad: Shorter Than You May Think

    … place our main focus on the overall pattern of click activity over time rather than one single data point. In this context, you can see that close to 85% of total ad clicks occur within the first two minutes after a user loads a webpage on their smartphone; the 90% mark is crossed a full minute later. In short, if your ad doesn't receive a click…

    Andrew Waber/ Marketing Land- 13 readers -
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