Smartphone Behavior

  • The Shelf Life Of A Mobile Ad: Shorter Than You May Think

    … declining after that initial time period. These patterns carry over when examining North American Android and iOS click activity: As compared to Android, iOS users exhibit a slightly higher peak of click activity within the first 30 seconds of loading a page, but that rate drops somewhat more dramatically after that time. However, just like…

    Andrew Waber/ Marketing Land- 12 readers -
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