• Smashable, or Smash-hit: Brand Legend & Longevity

    … if smashed into tiny pieces, one look would give its identity away. Dean won the competition; Hirsch created a term for the new millennium – the smashable brand. Two legends – and it would be fair to say, with no disrespect intended to the ANZACs, brands – were created that year. One born of suffering, loss, and hardship; the other to be associated…

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