Smb Marketing

  • Understanding Facebook’s Place as a Small Business Marketing Vehicle

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Well, Mike, I write to you from…

    Street Fightin Social Facebook- 16 readers -
  • How SMB Networking is Driving More Referral Marketing

    … referrals are an ancillary benefit of networking with other local business owners. Ro Prakash, co-founder of another hyperlocal networking platform for small businesses called Townsquared, also says that being alone is a huge challenge for many small and medium-sized business (SMB) owners. “The entire business community needs a way to connect and have…

    Street Fightin How To's- 22 readers -
  • Sponsored Content: Using Your Website as a Customer Engagement Tool

    … This post is the third in a new sponsored series from Vivial. Customer engagement is all the rage. As behavior and preferences are shifting, the marketing world is recognizing that today’s consumer is not interested in a sales pitch. Instead, today’s consumer wants personalization, useful information and content that helps make a connection…

    Street Fightin Content- 14 readers -
  • How Much Do You Know About Your SMB Customers?

    … How Much Do You Know About Your SMB Customers? June 29, 2016 by The Editors Filed Under: Features They say that what you don’t know can’t hurt you, but when it comes to landing SMB clients, that’s simply not the case. That’s why we went out to more than 500 local merchants and asked them about their experiences in local marketing. The result…

    Street Fight- 14 readers -
  • Ecommerce Is a $341.7 Billion-dollar Industry — Can SMBs Get a Piece of the Pie?

    … site is to leverage the giants. Do you sell unique products? Sell them on Etsy. Don’t want to handle shipping and logistics? Set up an Amazon Business Seller account and list your products, utilizing them as fulfillment agent. SMBs shouldn’t be afraid of extra revenue opportunity and e-commerce can be implemented in a number of models. While small…

    Street Fight- 17 readers -
  • 5 Reasons Why Local Marketing Will Mature in 2016

    … a steep learning curve. In 2016, we will see a shift away from many of these discreet, single-purpose tools toward more comprehensive marketing solutions. The small businesses that choose digital marketing solutions that offer the greatest impact on mobile and online customers and require the least amount of effort to use are the ones that will thrive…

    Street Fightin Social Mobile- 17 readers -
  • Report: Executive Survey on Hyperlocal Tech and Tactics

    … bundling point products into an integrated marketing and commerce solution presents the benefits of functional integration, better analytics, upselling opportunities, margins and service remain hard. We see an opportunity for a new breed of local services portal. The industry could use a few hubs for demand generation, integration, and fulfillment…

    Street Fightin Mobile- 16 readers -
  • In Local Marketing, ‘Obsolete’ Is All Relative

    … In Local Marketing, ‘Obsolete’ Is All Relative November 11, 2015 by Rafi Cohen Leave a Comment Filed Under: Commentary There’s a hard truth that no small business owner wants to hear: The march of progress isn’t going to slow down anytime soon. In fact, the pace of innovation is such that many new technologies are deemed “obsolete” before…

    Street Fightin EMail- 10 readers -
  • The Privatization of Local Search

    … content overwhelm useful information. It comes to seem like a cash grab rather than a tool, eroding the very value proposition the paid service was designed to leverage. This is a story that doesn’t end well for businesses, consumers, or Yahoo itself. Local listings management is a form of marketing, to be sure. Businesses should do everything…

    Damian Rollison/ Street Fightin Social Google- 18 readers -
  • DEBATE: The Marketing of SMB Marketing Solutions

    … DEBATE: The Marketing of SMB Marketing Solutions October 28, 2015 by Noah Elkin Leave a Comment Filed Under: Commentary Today marks the rare occasion when we have two columns — one from Greg Sterling, the other by Matt Matergia — that touch on the same subject: the marketing and provision of SMB marketing solutions. Debates over which…

    Street Fight- 12 readers -
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