Smb Marketing

  • Sponsored Content: Using Your Website as a Customer Engagement Tool

    … This post is the third in a new sponsored series from Vivial. Customer engagement is all the rage. As behavior and preferences are shifting, the marketing world is recognizing that today’s consumer is not interested in a sales pitch. Instead, today’s consumer wants personalization, useful information and content that helps make a connection…

    Street Fightin Content- 14 readers -
  • How Much Do You Know About Your SMB Customers?

    … How Much Do You Know About Your SMB Customers? June 29, 2016 by The Editors Filed Under: Features They say that what you don’t know can’t hurt you, but when it comes to landing SMB clients, that’s simply not the case. That’s why we went out to more than 500 local merchants and asked them about their experiences in local marketing. The result…

    Street Fight- 12 readers -
  • Ecommerce Is a $341.7 Billion-dollar Industry — Can SMBs Get a Piece of the Pie?

    … to winning online shoppers locally is to ensure your products can be found online. A growing trend in retail is “webrooming” or searching online and buying instore. Dip your toes in the water, start by creating product showcase pages and let users browse your products online and reserve products in store. Promote your products through the same…

    Street Fight- 13 readers -
  • 5 Reasons Why Local Marketing Will Mature in 2016

    …. Here’s a look at five ways SMB local marketing will mature in the coming year: SMBs will get serious about mobile. Local and mobile go hand in hand, as more consumers than ever use their mobile phones when they are making shopping decisions in their immediate area. With more consumers living on their phones and Google’s revised algorithms…

    Street Fightin Social Mobile- 15 readers -
  • Report: Executive Survey on Hyperlocal Tech and Tactics

    … What’s on the mind of technology and marketing suppliers targeting the connected local economy? According to Street Fight Insights analysis, they’re keen on mobile — perhaps too keen — but struggling with their own companies’ brand awareness. Street Fight wanted to get a quick snapshot of what’s on the minds of companies selling technology…

    Street Fightin Mobile- 11 readers -
  • In Local Marketing, ‘Obsolete’ Is All Relative

    … In Local Marketing, ‘Obsolete’ Is All Relative November 11, 2015 by Rafi Cohen Leave a Comment Filed Under: Commentary There’s a hard truth that no small business owner wants to hear: The march of progress isn’t going to slow down anytime soon. In fact, the pace of innovation is such that many new technologies are deemed “obsolete” before…

    Street Fightin EMail- 8 readers -
  • The Privatization of Local Search

    … businesses control data about themselves, either directly or through services whose task is to assist businesses in navigating the complexity of the local ecosystem. This is why Yahoo’s recent announcement should give us pause. The search company may be keeping a pathway open for free management of business listings for now, but it’s easy to see all…

    Damian Rollison/ Street Fightin Social Google- 17 readers -
  • DEBATE: The Marketing of SMB Marketing Solutions

    … of the various models is best — do-it-yourself (DIY), do-it-for-me (DIFM), or the middle-ground option, do-it-with-me (DIFM) — have been raging in digital marketing circles for years. For a host of reasons, DIY would seem to be the logical winning choice, and yet, as our own research has shown, SMBs regularly say they lack the time and resources…

    Street Fight- 10 readers -
  • INFOGRAPHIC: The Complex SMB Marketing Ecosystem 2.0

    …, reading articles, or, at the opposite extreme, ignoring digital options entirely. Because my last article on the SMB marketing ecosystem received so much attention, this follow-up provides SMBs with additional information to determine the most popular digital marketing vendors. Simply stated: There is wisdom in the crowd. If more people follow…

    Street Fightin Facebook Twitter- 15 readers -
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