Smb Marketing

  • How Much Do You Know About Your SMB Customers?

    … How Much Do You Know About Your SMB Customers? June 29, 2016 by The Editors Filed Under: Features They say that what you don’t know can’t hurt you, but when it comes to landing SMB clients, that’s simply not the case. That’s why we went out to more than 500 local merchants and asked them about their experiences in local marketing. The result…

    Street Fight- 9 readers -
  • Ecommerce Is a $341.7 Billion-dollar Industry — Can SMBs Get a Piece of the Pie?

    …. If you can leverage your “human element” online, you win. How to start SMB commerce: Disclaimer: It has to be first stated that running an e-commerce site can be a lot of work. Quite honestly, it may not be a responsibility that SMBs are ready to add to their increasingly busy days. If you haven’t already invested in the basics of online presence…

    Street Fight- 9 readers -
  • 5 Reasons Why Local Marketing Will Mature in 2016

    …. Here’s a look at five ways SMB local marketing will mature in the coming year: SMBs will get serious about mobile. Local and mobile go hand in hand, as more consumers than ever use their mobile phones when they are making shopping decisions in their immediate area. With more consumers living on their phones and Google’s revised algorithms…

    Street Fightin Social Mobile- 13 readers -
  • Report: Executive Survey on Hyperlocal Tech and Tactics

    … What’s on the mind of technology and marketing suppliers targeting the connected local economy? According to Street Fight Insights analysis, they’re keen on mobile — perhaps too keen — but struggling with their own companies’ brand awareness. Street Fight wanted to get a quick snapshot of what’s on the minds of companies selling technology…

    Street Fightin Mobile- 9 readers -
  • In Local Marketing, ‘Obsolete’ Is All Relative

    … In Local Marketing, ‘Obsolete’ Is All Relative November 11, 2015 by Rafi Cohen Leave a Comment Filed Under: Commentary There’s a hard truth that no small business owner wants to hear: The march of progress isn’t going to slow down anytime soon. In fact, the pace of innovation is such that many new technologies are deemed “obsolete” before…

    Street Fightin EMail- 6 readers -
  • The Privatization of Local Search

    … businesses control data about themselves, either directly or through services whose task is to assist businesses in navigating the complexity of the local ecosystem. This is why Yahoo’s recent announcement should give us pause. The search company may be keeping a pathway open for free management of business listings for now, but it’s easy to see all…

    Damian Rollison/ Street Fightin Social Google- 13 readers -
  • DEBATE: The Marketing of SMB Marketing Solutions

    … DEBATE: The Marketing of SMB Marketing Solutions October 28, 2015 by Noah Elkin Leave a Comment Filed Under: Commentary Today marks the rare occasion when we have two columns — one from Greg Sterling, the other by Matt Matergia — that touch on the same subject: the marketing and provision of SMB marketing solutions. Debates over which…

    Street Fight- 8 readers -
  • INFOGRAPHIC: The Complex SMB Marketing Ecosystem 2.0

    …, reading articles, or, at the opposite extreme, ignoring digital options entirely. Because my last article on the SMB marketing ecosystem received so much attention, this follow-up provides SMBs with additional information to determine the most popular digital marketing vendors. Simply stated: There is wisdom in the crowd. If more people follow…

    Street Fightin Facebook Twitter- 13 readers -
  • Report: Getting the Most out of Hyperlocal Social Media Marketing

    … plan to increase their efforts. So what’s the problem? Earlier, I outlined some potential mismatches between SMB marketer expectations and what social media is really good for. My Street Fight colleague Stephanie Miles went into more detail, with seven key insights that marketing suppliers can pass along to small business customers. At the same…

    Street Fightin Social Facebook- 15 readers -
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