Smb Marketing

  • Understanding Facebook’s Place as a Small Business Marketing Vehicle

    … willingness to use but the often low reported return on spend. Do you have a sense of why that is? Do you think it a function of the surveys or of SMB expectations and behaviors? David: Facebook has rightly taken a prime position in the marketing toolkit for business owners. As social media has fragmented, it remains the most frequently-used player…

    Street Fightin Social Facebook- 16 readers -
  • How SMB Networking is Driving More Referral Marketing

    … referrals are an ancillary benefit of networking with other local business owners. Ro Prakash, co-founder of another hyperlocal networking platform for small businesses called Townsquared, also says that being alone is a huge challenge for many small and medium-sized business (SMB) owners. “The entire business community needs a way to connect and have…

    Street Fightin How To's- 21 readers -
  • Sponsored Content: Using Your Website as a Customer Engagement Tool

    … performance track record for innovation and execution, balancing strategy, tactics and logistics. As an industry leader, Todd has over 20 years of experience bringing products to the SMB market place and has been recognized for his leadership in operationalizing, promoting and fulfillment of online advertising solutions for local businesses. Prior…

    Street Fightin Content- 14 readers -
  • How Much Do You Know About Your SMB Customers?

    … How Much Do You Know About Your SMB Customers? June 29, 2016 by The Editors Filed Under: Features They say that what you don’t know can’t hurt you, but when it comes to landing SMB clients, that’s simply not the case. That’s why we went out to more than 500 local merchants and asked them about their experiences in local marketing. The result…

    Street Fight- 14 readers -
  • Ecommerce Is a $341.7 Billion-dollar Industry — Can SMBs Get a Piece of the Pie?

    …. If you can leverage your “human element” online, you win. How to start SMB commerce: Disclaimer: It has to be first stated that running an e-commerce site can be a lot of work. Quite honestly, it may not be a responsibility that SMBs are ready to add to their increasingly busy days. If you haven’t already invested in the basics of online presence…

    Street Fight- 17 readers -
  • 5 Reasons Why Local Marketing Will Mature in 2016

    …. Here’s a look at five ways SMB local marketing will mature in the coming year: SMBs will get serious about mobile. Local and mobile go hand in hand, as more consumers than ever use their mobile phones when they are making shopping decisions in their immediate area. With more consumers living on their phones and Google’s revised algorithms…

    Street Fightin Social Mobile- 17 readers -
  • Report: Executive Survey on Hyperlocal Tech and Tactics

    … bundling point products into an integrated marketing and commerce solution presents the benefits of functional integration, better analytics, upselling opportunities, margins and service remain hard. We see an opportunity for a new breed of local services portal. The industry could use a few hubs for demand generation, integration, and fulfillment…

    Street Fightin Mobile- 14 readers -
  • In Local Marketing, ‘Obsolete’ Is All Relative

    … In Local Marketing, ‘Obsolete’ Is All Relative November 11, 2015 by Rafi Cohen Leave a Comment Filed Under: Commentary There’s a hard truth that no small business owner wants to hear: The march of progress isn’t going to slow down anytime soon. In fact, the pace of innovation is such that many new technologies are deemed “obsolete” before…

    Street Fightin EMail- 10 readers -
  • The Privatization of Local Search

    … content overwhelm useful information. It comes to seem like a cash grab rather than a tool, eroding the very value proposition the paid service was designed to leverage. This is a story that doesn’t end well for businesses, consumers, or Yahoo itself. Local listings management is a form of marketing, to be sure. Businesses should do everything…

    Damian Rollison/ Street Fightin Social Google- 18 readers -
  • DEBATE: The Marketing of SMB Marketing Solutions

    … nearly two-thirds of local merchants said they use social media for marketing, 38 percent indicated they hadn’t seen any return on their social spending. These challenges aren’t unique to local merchants either. Recent studies from both Gleanster Research and Brandmuscle on co-op and marketing development fund (MDF) programs found these same challenges…

    Street Fight- 12 readers -
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