Smb Marketing

  • Understanding Facebook’s Place as a Small Business Marketing Vehicle

    … willingness to use but the often low reported return on spend. Do you have a sense of why that is? Do you think it a function of the surveys or of SMB expectations and behaviors? David: Facebook has rightly taken a prime position in the marketing toolkit for business owners. As social media has fragmented, it remains the most frequently-used player…

    Street Fightin Social Facebook- 16 readers -
  • How SMB Networking is Driving More Referral Marketing

    … thing again and again: “The best new customers came from word-of-mouth referrals,” he says. For many years, consumers have trusted recommendations from friends as the most credible form of advertising, Nielsen research has shown. That insight, gained firsthand by Groves, was the inspiration for a solution. Today, Groves is the co-founder and CEO…

    Street Fightin How To's- 22 readers -
  • Sponsored Content: Using Your Website as a Customer Engagement Tool

    … This post is the third in a new sponsored series from Vivial. Customer engagement is all the rage. As behavior and preferences are shifting, the marketing world is recognizing that today’s consumer is not interested in a sales pitch. Instead, today’s consumer wants personalization, useful information and content that helps make a connection…

    Street Fightin Content- 14 readers -
  • How Much Do You Know About Your SMB Customers?

    … How Much Do You Know About Your SMB Customers? June 29, 2016 by The Editors Filed Under: Features They say that what you don’t know can’t hurt you, but when it comes to landing SMB clients, that’s simply not the case. That’s why we went out to more than 500 local merchants and asked them about their experiences in local marketing. The result…

    Street Fight- 14 readers -
  • Ecommerce Is a $341.7 Billion-dollar Industry — Can SMBs Get a Piece of the Pie?

    …. If you can leverage your “human element” online, you win. How to start SMB commerce: Disclaimer: It has to be first stated that running an e-commerce site can be a lot of work. Quite honestly, it may not be a responsibility that SMBs are ready to add to their increasingly busy days. If you haven’t already invested in the basics of online presence…

    Street Fight- 17 readers -
Get the top posts daily into your mailbox!