Smb Marketing

  • Sponsored Content: Using Your Website as a Customer Engagement Tool

    … performance track record for innovation and execution, balancing strategy, tactics and logistics. As an industry leader, Todd has over 20 years of experience bringing products to the SMB market place and has been recognized for his leadership in operationalizing, promoting and fulfillment of online advertising solutions for local businesses. Prior…

    Street Fightin Content- 14 readers -
  • How Much Do You Know About Your SMB Customers?

    … How Much Do You Know About Your SMB Customers? June 29, 2016 by The Editors Filed Under: Features They say that what you don’t know can’t hurt you, but when it comes to landing SMB clients, that’s simply not the case. That’s why we went out to more than 500 local merchants and asked them about their experiences in local marketing. The result…

    Street Fight- 12 readers -
  • Ecommerce Is a $341.7 Billion-dollar Industry — Can SMBs Get a Piece of the Pie?

    … to winning online shoppers locally is to ensure your products can be found online. A growing trend in retail is “webrooming” or searching online and buying instore. Dip your toes in the water, start by creating product showcase pages and let users browse your products online and reserve products in store. Promote your products through the same…

    Street Fight- 17 readers -
  • 5 Reasons Why Local Marketing Will Mature in 2016

    …. Here’s a look at five ways SMB local marketing will mature in the coming year: SMBs will get serious about mobile. Local and mobile go hand in hand, as more consumers than ever use their mobile phones when they are making shopping decisions in their immediate area. With more consumers living on their phones and Google’s revised algorithms…

    Street Fightin Social Mobile- 17 readers -
  • Report: Executive Survey on Hyperlocal Tech and Tactics

    … What’s on the mind of technology and marketing suppliers targeting the connected local economy? According to Street Fight Insights analysis, they’re keen on mobile — perhaps too keen — but struggling with their own companies’ brand awareness. Street Fight wanted to get a quick snapshot of what’s on the minds of companies selling technology…

    Street Fightin Mobile- 13 readers -
  • In Local Marketing, ‘Obsolete’ Is All Relative

    … on top of tech trends or embracing digital opportunities, even in the face of very evident consumer demand. On the other hand, obsolete is not an absolute condition when it comes to marketing techniques. Tactics become obsolete when and if they are replaced by a more efficient and effective pathway or when they no longer provide a competitive…

    Street Fightin EMail- 10 readers -
  • The Privatization of Local Search

    … and local search, there’s a long history of debates over the concept of paid inclusion. Once a fairly common search engine practice, Google notoriously shunned the idea of paying for prominence in search results as part of its “Don’t Be Evil” mission statement, though the company later experimented with paid placement for verticals like hotels. Still…

    Damian Rollison/ Street Fightin Social Google- 18 readers -
  • DEBATE: The Marketing of SMB Marketing Solutions

    … DEBATE: The Marketing of SMB Marketing Solutions October 28, 2015 by Noah Elkin Leave a Comment Filed Under: Commentary Today marks the rare occasion when we have two columns — one from Greg Sterling, the other by Matt Matergia — that touch on the same subject: the marketing and provision of SMB marketing solutions. Debates over which…

    Street Fight- 11 readers -
  • INFOGRAPHIC: The Complex SMB Marketing Ecosystem 2.0

    …, reading articles, or, at the opposite extreme, ignoring digital options entirely. Because my last article on the SMB marketing ecosystem received so much attention, this follow-up provides SMBs with additional information to determine the most popular digital marketing vendors. Simply stated: There is wisdom in the crowd. If more people follow…

    Street Fightin Facebook Twitter- 20 readers -
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